April 2024

By entering the phrase "cheap positioning page" to a search engine, an array of promises and proposals immediately opens up before us promising to effectively promote our site for little money. This seems like the ideal solution - to achieve a high position in the search results without spending a fortune. However, as is often the case in life, appearances can be deceiving. Cheap SEO, although at first glance it seems like an attractive option, in practice it can do more harm than good. In this article, we will take a closer look at the pitfalls that can lurk behind seemingly favourable cheap SEO offers. We will discover why investing in professional and robust strategies SEO is crucial to the long-term success of our website.

Why, in fact, can't positioning be cheap?

Positioning is a complex process that requires time, effort and expertise. Professional SEO activities include market and competitor analysis, optimising content and site structure, building valuable backlinks and monitoring and adapting strategies to changing search engine algorithms. This requires the involvement of experienced professionals who can develop a personalised strategy tailored to the needs of the specific site and industry. Cheap positioning usually does not take all these factors into account, leading to generic and ineffective methods. 

In a situation where positioning was cheap, anyone could achieve high positions quickly and without a big budget. Unfortunately, this is not how it works. Competition in search engines is high and Google is constantly changing its algorithms. To achieve and maintain high positions in the search results, it is necessary to invest sufficient time, effort and resources.

Cheap website positioning - know the risks

Lack of an appropriate strategy

Low-budget SEO services often tempt with the promise of quick and spectacular results. Unfortunately, in reality, they boil down to haphazard actions, devoid of a coherent strategy and tailored to the specifics of the site, industry and competition. The lack of a solid analysis of keywords, competition and link profile results in ineffective SEO activities and the client's budget is wasted on ineffective techniques.

Use of unethical practices

Companies offering cheap SEO on Google not infrequently employ unethical practices that can seriously damage a website. Spamming with links from low-value sites, artificial page views, manipulation of content - are just some of the dangerous methods (black hat SEO), which can lower a website's position in search results. It is important to remember that the use of such techniques involves a high degree of risk and may reflect negatively on your company's image.

Low quality links and content

Cheap SEO often relies on low-quality links acquired from automated link exchange systems or from low authority sites. Such links not only provide no value to the site, but may even harm its position in search results. Similarly, low-quality content generated automatically provides no value to the user and may even discourage them from visiting the site. 

Consequences of underinvestment in SEO

Decline in visibility in search results: A low ranking of a website in search results means less organic trafficThis translates into a drop in the number of potential customers and reduced sales. Nowadays, when most users search for information on the Internet, low visibility of a website can mean serious losses for a company.

Loss of user confidence: Users are becoming increasingly aware of search engines, preferring sites with high quality content and a credible image. Sites that use unethical SEO practices or neglect their SEO efforts risk losing the trust of users, which can have a negative impact on their image and reputation.

Financial losses in the long term: While cheap SEO may initially appear to save money, in the long run it can lead to financial losses. Ineffective SEO efforts mean wasted time and money, and the negative consequences of unethical practices can be very costly. Mistakes made by cheap SEO companies can be lengthy and expensive to rectify, and it can take many months to regain lost position in search results.

How to avoid the pitfalls of cheap positioning?

Choosing a reliable cooperation partner

Choosing an SEO agency is a key decision that determines the success of the entire SEO process. You should check the company carefully, paying attention to:

• How long has the company been in business? What experience does it have in SEO in your industry?
• What positioning methods does the agency use? Do they comply with Google's guidelines?
• What do other customers say about the company? What are their experiences of working together?
• It is also worth asking for a detailed quotation, including the scope of work, the timetable of activities and the expected results. You should also pay attention to the price of the service - a price that is too low may be suspicious.

Education and understanding of the positioning process

A basic knowledge of SEO will allow you to make informed decisions and assess the reliability of the services offered. It is worth familiarising yourself with basic SEO concepts such as keywords, link building, SEO audit, optimisation websites, etc. There are many sources of knowledge available, such as blogs (such as ours!), online courses, etc.

Remember:

• Good SEO is an investment, not a cost.
• Successful positioning takes time and commitment.
• A reliable SEO company does not promise instant and quick results.
• Monitor the effects of SEO and analyse them regularly by checking reports.

Cheap SEO - you save money, but you lose time, ie. money too!

Everyone knows the proverb: Time is money.

By switching SEO agencies in search of the cheapest deal, you are wasting valuable time that could be used to build a strong position for your website in search results. While you are looking to save money, your competitors are successively increasing the visibility of their businesses on Google. The longer you wait to start EFFECTIVE! SEO activities, the harder it will be for you to catch up with your competitors. Remember that SEO is not a sprint, but a marathon. It requires systematic work and commitment.