The six most common B2B sales mistakes that could cost you customers
Time to read the article approx. 4 minutes
Mistake 1: Follow-ups without a strategy2. Mistake 2: Lack of understanding of the decision-making process with the customer3. Mistake 3: Focusing on the product instead of the customer's problem4. Mistake 4: Lack of...
When to say no to automation - a practical look
Time to read the article approx. 3 minutes
The four main approaches to automation 1.1 RPA - robotic process automation 1.2 Conditional automation 1.3 Automation supported by...
How to effectively generate leads in e-commerce? Proven practices
Time to read the article approx. 5 minutes
1. Why should you bet on quality leads? 2. Where to get valuable leads in e-commerce? 3. Automation as an advantage4. Mistakes that inhibit results5. How to measure...
The future of work: how is artificial intelligence changing our lives on many fronts?
Time to read the article approx. 5 minutes
1. AI as a tool to support daily work2. What competencies will be key in working with AI? 3. Challenges and risks associated with AI - how to minimise them? 3.1....
Building a marketing funnel in B2B: proven approaches and the most common pitfalls
Time to read the article approx. 5 minutes
Why does a B2B funnel work differently than in B2C? 2. The most common mistakes when building a funnel3. Buyer persona - a practical tool that changes results 3.1. How do I create...
How is AI changing business? Practical insights and lessons from the past
Time to read the article approx. 6 minutes
From technology to results: trust comes with practice2. How do we use AI in practice? 3. AI in marketing and sales: data instead of guesswork4. Risks? Sure. But the bigger risk...
How to create effective prompts for ChatGPT: a step-by-step guide
Time to read the article approx. 6 minutes
1 What is ChatGPT and how does it work? 1.1 An example of how it works based on the library metaphor 1.2 How do questions affect the quality of answers?2. Step 1: Give a role to...
Modern methods of generating caloric leads
Time to read the article approx. 7 minutes
1 What are calorie leads? 1.1 Use in increasing sales 1.2 Differences between calorie leads and cold leads2. How automation improves the quality of...
English 
Polish 
German