The psychology of online shopping in 2025: what really motivates your customers to buy?.
Time to read the article approx. 5 minutes
1. How has the pandemic changed the psychology of shopping? 2. Emotions versus logic - who really makes the decisions? 3. A new type of consumer: the cautious optimist4. Why personalisation must go...
Competition has an inferior site but more customers. How is that possible?.
Time to read the article approx. 5 minutes
1. why the 'better' site doesn't always win?2. what you can't see that determines the outcome 3. the marketing mix that really works4. How to find the weaknesses of a website?5. Audit...
TikTok Algorithm in 2025: How to get your videos on the For You Page. [tips].
Time to read the article approx. 6 minutes
The myth of the TikTok case2. How does the TikTok algorithm work in 2025? 2.1 User interactions - the heart of the algorithm 2.2 Video information - or what TikTok 'reads' in...
The customer journey in 2025: Why traditional persona is no longer enough [+ new approach].
Time to read the article approx. 5 minutes
1. new reality, new customer2. Why does the traditional persona no longer work?3. Decision psychology: what really drives the modern consumer?4. AI in behavioural analysis....
Site audit: the cheapest way to increase sales that no one is talking about.
Time to read the article approx. 5 minutes
1. a technical audit is not a report for a programmer, but a map showing where the money is running away2. Website audit as an investment with high ROI 3. What is worth checking every quarter? Practical checklist4....
Anatomy of a viral script: 7 elements that stop the thumbs-up and trigger outreach.
Time to read the article approx. 5 minutes
1. virality is not magic. It's the mechanics of emotion2. What exactly is a 'viral script'?3. Seven elements of an effective viral script 3.1. Hook - 3 seconds,...
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