Microsegmentation in 2026: Why one persona is not enough for your business?.
Time to read the article approx. 5 minutes
From broad personas to microsegments2. Why is microsegmentation a necessity in 2026? 3. The role of AI in identifying subtle differences between customers4. Personalisation...
The neuropsychology of virality: why the brain loves to share certain content [+ formula viral content].
Time to read the article approx. 5 minutes
1) What happens in the brain when we watch viral content?2) Why do people share content at all?3) Happiness hormones in the service of viral content 4) Seven...
The psychology of online shopping in 2025: what really motivates your customers to buy?.
Time to read the article approx. 5 minutes
1. How has the pandemic changed the psychology of shopping? 2. Emotions versus logic - who really makes the decisions? 3. A new type of consumer: the cautious optimist4. Why personalisation must go...
Competition has an inferior site but more customers. How is that possible?.
Time to read the article approx. 5 minutes
1. why the 'better' site doesn't always win?2. what you can't see that determines the outcome 3. the marketing mix that really works4. How to find the weaknesses of a website?5. Audit...
TikTok Algorithm in 2025: How to get your videos on the For You Page. [tips].
Time to read the article approx. 6 minutes
The myth of the TikTok case2. How does the TikTok algorithm work in 2025? 2.1 User interactions - the heart of the algorithm 2.2 Video information - or what TikTok 'reads' in...
The customer journey in 2025: Why traditional persona is no longer enough [+ new approach].
Time to read the article approx. 5 minutes
1. new reality, new customer2. Why does the traditional persona no longer work?3. Decision psychology: what really drives the modern consumer?4. AI in behavioural analysis....
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