When to say no to automation - a practical look.
Time to read the article approx. 3 minutes
The four main approaches to automation 1.1 RPA - robotic process automation 1.2 Conditional automation 1.3 Automation supported by...
How to effectively generate leads in e-commerce? Proven practices.
Time to read the article approx. 5 minutes
1. Why should you bet on quality leads? 2. Where to get valuable leads in e-commerce? 3. Automation as an advantage4. Mistakes that inhibit results5. How to measure...
The future of work: how artificial intelligence is changing our lives on many fronts?.
Time to read the article approx. 5 minutes
1. AI as a tool to support daily work2. What competencies will be key in working with AI? 3. Challenges and risks associated with AI - how to minimise them? 3.1....
Building the marketing funnel in B2B: proven approaches and the most common pitfalls.
Time to read the article approx. 5 minutes
Why does a B2B funnel work differently than in B2C? 2. The most common mistakes when building a funnel3. Buyer persona - a practical tool that changes results 3.1. How do I create...
How is AI changing business? Practical insights and lessons from the past.
Time to read the article approx. 6 minutes
From technology to results: trust comes with practice2. How do we use AI in practice? 3. AI in marketing and sales: data instead of guesswork4. Risks? Sure. But the bigger risk...
How to create effective prompts for ChatGPT: a step-by-step guide.
Time to read the article approx. 6 minutes
1 What is ChatGPT and how does it work? 1.1 An example of how it works based on the library metaphor 1.2 How do questions affect the quality of answers?2. Step 1: Give a role to...
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