{"id":14494,"date":"2024-01-04T15:54:55","date_gmt":"2024-01-04T15:54:55","guid":{"rendered":"https:\/\/seoski.pl\/glossary\/lead-generation\/"},"modified":"2024-01-04T15:54:55","modified_gmt":"2024-01-04T15:54:55","slug":"lead-generation","status":"publish","type":"glossary","link":"https:\/\/seoski.pl\/en\/slownik-seo\/lead-generation\/","title":{"rendered":"Lead generation"},"content":{"rendered":"<p>Lead generation is a process that involves collecting contact data from potential customers. Various marketing tools and campaigns are used for this, e.g. <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/landing-page\/\" class=\"glossaryLink\">landing page<\/a>. Very often these types of campaigns are conducted in such a way that the attention of the potential customer is first focused on the issue at hand, and then attempts are made to obtain data from these individuals.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"dt-pswp-item\" href=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/09\/lead-generation.jpg\" data-dt-img-description=\"\" data-large_image_width=\"720\" data-large_image_height=\"352\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2371 aligncenter\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/09\/lead-generation.jpg\" alt=\"lead generation\" width=\"720\" height=\"352\"\/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Lead generation is a process that involves collecting contact data from potential customers. Various marketing tools and campaigns are used for this, such as landing pages. Very often, these types of campaigns are conducted in such a way that the potential customer's attention is first focused on the issue at hand, and then attempts are made to obtain data from [...]<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-14494","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/glossary\/14494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/glossary\/14494\/revisions"}],"wp:attachment":[{"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/media?parent=14494"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/glossary-categories?post=14494"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/glossary-tags?post=14494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}