{"id":1167,"date":"2019-03-15T10:00:40","date_gmt":"2019-03-15T10:00:40","guid":{"rendered":"https:\/\/seoski.pl\/?p=1167"},"modified":"2019-03-15T10:00:40","modified_gmt":"2019-03-15T10:00:40","slug":"jak-pozycjonowac-strone-internetowa","status":"publish","type":"post","link":"https:\/\/seoski.pl\/en\/seo\/how-to-position-a-website\/","title":{"rendered":"How to position a website"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Time to read the article approx. <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><a href=\"#kroki\">1. website positioning - first steps<\/a><a href=\"#2\">2. how to position the page with links<\/a><a href=\"#bledy\">3. website positioning - what mistakes to avoid<\/a><\/p>\n<p><strong>How to position a website<\/strong> - this is a question that many people starting out with their own website ask themselves. After all, it is the result of the position in the search engines that will mainly determine future visits to the website.<\/p>\n<h3 style=\"text-align: center;\">Website positioning - first steps<\/h3>\n<p>A necessary procedure that must take place before positioning activities can be undertaken <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/seo-2\/\" class=\"glossaryLink\">SEO<\/a>is properly executed <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/seo-audit\/\" class=\"glossaryLink\">SEO audit<\/a>. After all, it is the one that allows you to find out about critical errors on your website or indicates the direction you should take in order to position your website. It makes it much easier to take the right strategy, which translates into faster and more effective results.<\/p>\n<h3 style=\"text-align: center;\">How to position a website with links<\/h3>\n<p>Backlinks are currently the most popular method of positioning, but also require patience and time to see results. This method is not something complicated. All the magic is in the acquisition of internal and external links leading to our site or a subpage with an article. Left <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/link\/\" class=\"glossaryLink\">link<\/a> may be in the traditional form ofwww.twojastrona.pl or a link of the type&nbsp;<a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/anchor\/\" class=\"glossaryLink\">anchor<\/a>.&nbsp;<a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/anchor\/\" class=\"glossaryLink\">Anchor<\/a>&nbsp;is a word that has been formatted as a <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/hyperlags\/\" class=\"glossaryLink\">hyperlink<\/a>. This means that when we click on this type of word, we are redirected to the address it contains.<\/p>\n<ul>\n<li>internal links<\/li>\n<\/ul>\n<p>This is a form of link acquisition from within your own website. We do not need any additional skills or the help of external companies for this. In the webpage or blog post we place a link to another subpage or article among the contents. In this method, however, it is worth focusing mainly on anchor links and leaving the link in a keyword that is thematically matched to the source to which the link points. Doing so will not only give a better image of our site to search engine robots, but will also give them an understanding of what they can expect when they go through the anchor.<\/p>\n<ul>\n<li>external links<\/li>\n<\/ul>\n<p>If you are asking yourself \"<strong>How to position a website<\/strong>', certainly this method of positioning a site will be essential to the whole SEO process. Like internal links, it is all about getting a link that leads to our site, but in this case on external sites. The place where the link is obtained is irrelevant as far as the structure of the site is concerned. These can equally be websites, blogs, but also all kinds of thematic forums. An important marker of the quality of a link, however, is the quality of the page on which it is obtained. The higher the quality and traffic of the page on which the link to one's own page is placed, the better the effect.<\/p>\n<p><span style=\"width: 100%;\"><a href=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/02\/optymalizacja-strony-pod-k%C4%85tem-wyszukiwarki.jpg\" rel=\"\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"Search engine optimisation\" width=\"1024\" height=\"768\" title=\"Search engine optimisation\" data-id=\"1173\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/02\/optymalizacja-strony-pod-k%C4%85tem-wyszukiwarki.jpg\" style=\"\" scale=\"0\"\/><\/a><\/span><\/p>\n<h3 style=\"text-align: center;\">Website positioning - what mistakes to avoid<\/h3>\n<p>At the beginning of learning SEO, before learning the basic methods to increase a website's position, it is worth knowing the mistakes to avoid. The main actions to be avoided are those mentioned in the SEO audit thread, page loading speed and a thorough understanding of linking. I am referring to the situation where a person will enthusiastically start linking in all possible places. This type of action can only harm the position of our site. The first reason for this is that certainly not all of these places will be of quality and, in addition, the search engines could consider this as spam, which entails a 'penalty' for our website.<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">[Download Free E-book ]<\/span><\/p>\n<p style=\"text-align: center; color: rgb(255, 255, 255) !important; --tcb-applied-color:rgb(255, 255, 255) !important;\">Do you want to increase your website traffic and gain new customers ?<\/p>\n<p style=\"text-align: center; color: rgb(255, 255, 255) !important; --tcb-applied-color:rgb(255, 255, 255) !important;\">Learn More Hidden SEO Secrets!<\/p>\n<p style=\"text-align: left;\">And be sure to try to implement them right away on your website. Don't wait, do it now or as soon as possible and check the effects. It's a process that will make it easier for your customers to get to your site.<\/p>\n<p style=\"text-align: center; color: rgb(255, 255, 255) !important; --tcb-applied-color:rgb(255, 255, 255) !important;\">Download Free E-book<\/p>\n<p>__CONFIG_colors_palette__{\"active_palette\":0, \"config\":{\"colors\":{\"b39a3\":{\"name\": \"Main Accent\", \"parent\":-1}}, \"gradients\":[]}, \"palettes\":[{\"name\": \"Default\", \"value\":{\"colors\":{\"b39a3\":{\"val\": \"rgb(245, 130, 4)\", \"hsl\":{\"h\":31, \"s\":0.9679,\u201dl\u201d:0.4882,\u201da\u201d:1}}},\u201dgradients\u201d:[]},\u201doriginal\u201d:{\u201ecolors\u201d:{\u201eb39a3\u201d:{\u201eval\u201d:\u201drgb(47, 138, 229)\u201d,\u201dhsl\u201d:{\u201eh\u201d:210,\u201ds\u201d:0.77,\u201dl\u201d:0.54, \"a\":1}}, \"gradients\":[]}}]}__CONFIG_colors_palette__ __CONFIG_colors_palette__{\"active_palette\":0, \"config\":{\"colors\":{\"34f05\":{\"name\": \"Main Accent\", \"parent\":-1}}, \"gradients\":[]}, \"palettes\":[{\"name\": \"Default Palette\", \"value\":{\"colors\":{\"34f05\":{\"val\": \"rgb(0, 40, 114)\"}}, \"gradients\":[]}, \"original\":{\"colors\":{\"34f05\":{\"val\": \"rgb(19, 114, 211)\", \"hsl\":{\"h\":210, \"s\":0.83,\u201dl\u201d:0.45}}},\u201dgradients\u201d:[]}}]}__CONFIG_colors_palette__ <a href=\"#\" style=\"\"><span style=\"\">  <\/span> <span style=\"\"><span style=\"\">Yes, I want to increase traffic !&nbsp;<\/span><\/span> <\/a>         <\/p>\n<p style=\"text-align: left;\">By downloading the E-book, you consent to the processing of your personal data in order to receive information about promotions, news, products and services from marcinskiba.pl, in accordance with the Privacy Policy. You can unsubscribe, change or correct your data at any time.<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"2668\" width=\"266\" data-init-width=\"512\" height=\"416\" data-init-height=\"800\" title=\"cover-the-book-increase-visibility-learn-six-hidden-benefits\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2020\/12\/okladka-ebooka-zwieksz-widocznosc-poznaj-6-ukrytych-korzysci.png\" data-width=\"266\" data-height=\"416\" style=\"\"\/><\/span>   <\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>A great many people are asking themselves this question. A necessary procedure that must take place before undertaking SEO is a properly executed SEO audit. After all, it is the audit that identifies critical errors on the website or indicates the direction that should be taken in order to position the website. It makes it much easier to choose the right strategy, which translates into faster and more effective results.<\/p>","protected":false},"author":1,"featured_media":13694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv_custom_html_shortcode\">[rt_reading_time label=\"Czas na przeczytanie artyku\u0142u ok. \" postfix=\"minut\" postfix_singular=\"minut\"]<\/div><div class=\"tcb-clear\" data-css=\"tve-u-16c855973f3\"><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-16c855973f2\"><p><a class=\"_mPS2id-h mPS2id-highlight mPS2id-highlight-last\" href=\"#kroki\">1. Pozycjonowanie strony \u2013 pierwsze kroki<br><\/a><a href=\"#2\">2. Jak pozycjonowa\u0107 stron\u0119 linkami<br><\/a><a href=\"#bledy\">3. Pozycjonowanie strony \u2013 jakich b\u0142\u0119d\u00f3w unika\u0107<br><\/a><\/p><\/div><\/div><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"3\" data-color=\"rgb(255, 255, 255)\" data-css=\"tve-u-16c855d203d\" id=\"kroki\">\n\t<hr class=\"tve_sep tve_sep-1\">\n<\/div><div class=\"thrv_wrapper thrv_text_element\"><p><strong>Jak pozycjonowa\u0107 stron\u0119<\/strong> \u2013 jest to pytanie, kt\u00f3re zadaje sobie wiele os\u00f3b zaczynaj\u0105cych przygod\u0119 z w\u0142asn\u0105 stron\u0105 internetow\u0105. W ko\u0144cu to wynik pozycji w wyszukiwarkach w g\u0142\u00f3wnej mierze b\u0119dzie si\u0119 sk\u0142ada\u0142 na przysz\u0142e odwiedziny strony www.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h3\" data-css=\"tve-u-16c8559e909\"><h3 style=\"text-align: center;\" class=\"\">Pozycjonowanie strony \u2013 pierwsze kroki<\/h3><\/div><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"1\" data-color=\"rgb(255, 255, 255)\" data-css=\"tve-u-16c855d7746\" id=\"2\">\n\t<hr class=\"tve_sep tve_sep-1\">\n<\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Koniecznym zabiegiem, kt\u00f3ry musi nast\u0105pi\u0107 przed podj\u0119ciem dzia\u0142a\u0144 pozycjonowania SEO, jest poprawnie wykonany audyt SEO. W ko\u0144cu to on pozwala na zapoznanie si\u0119 z krytycznymi b\u0142\u0119dami na stronie czy te\u017c wskazuje kierunek, w jakim powinno si\u0119 pod\u0105\u017ca\u0107 w celu pozycjonowania strony. U\u0142atwia on znacznie obranie odpowiedniej strategii, co przek\u0142ada si\u0119 na szybszy i bardziej efektowny rezultat.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h3\" data-css=\"tve-u-16c855b1f24\"><h3 style=\"text-align: center;\" class=\"\">Jak pozycjonowa\u0107 stron\u0119 linkami<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Backlinki&nbsp;s\u0105 aktualnie najpopularniejsz\u0105 metod\u0105 pozycjonowania, ale r\u00f3wnie\u017c wymagaj\u0105ca cierpliwo\u015bci oraz czasu na ujrzenie efekt\u00f3w. Metoda ta nie jest czym\u015b skomplikowanym. Ca\u0142a magia polega na pozyskiwaniu link\u00f3w wewn\u0119trznych oraz zewn\u0119trznych prowadz\u0105cych do naszej strony lub podstrony z artyku\u0142em. Pozostawiony link mo\u017ce mie\u0107 form\u0119 tradycyjn\u0105 w formacie<br>www.twojastrona.pl lub odno\u015bnika typu&nbsp;anchor.&nbsp;Anchor&nbsp;jest s\u0142owem, kt\u00f3re zosta\u0142o sformatowane<br>jako hiper\u0142\u0105cze. Oznacza to, \u017ce w momencie, gdy klikniemy tego typu s\u0142owo, zostaniemy<br>przekierowani na adres, kt\u00f3ry zosta\u0142 w nim zawarty.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><ul class=\"\"><li>linki wewn\u0119trzne<\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Jest to forma pozyskania link\u00f3w z poziomu w\u0142asnej strony internetowej. Nie potrzebujemy w tym celu \u017cadnych dodatk\u00f3w umiej\u0119tno\u015bci czy pomocy firm zewn\u0119trznych. W umieszczanym przez nas wpisie na stronie www lub blogu, po\u015br\u00f3d zawartej tre\u015bci zamieszczamy link do innej podstrony lub artyku\u0142u. Warto jednak w tej metodzie g\u0142\u00f3wnie skupi\u0107 si\u0119 na linkach typu anchor i pozostawia\u0107 link w s\u0142owie kluczowym, kt\u00f3re jest dobrane tematycznie ze \u017ar\u00f3d\u0142em, do kt\u00f3rego kieruje link. Takie dzia\u0142anie nie tylko nada lepszego wizerunku naszej stronie dla robot\u00f3w wyszukiwarek, ale r\u00f3wnie\u017c pozwoli im zrozumie\u0107, co mog\u0105 oczekiwa\u0107 po przej\u015bciu przez anchor.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><ul class=\"\"><li>linki zewn\u0119trzne<\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Je\u017celi zadajesz sobie pytanie \u201e<strong>Jak pozycjonowa\u0107 stron\u0119<\/strong>\u201d, z pewno\u015bci\u0105 ta metoda pozycjonowania strony b\u0119dzie niezb\u0119dna w ca\u0142ym procesie SEO. Podobnie jak linki wewn\u0119trzne wszystko polega na zdobyciu odno\u015bnika, kt\u00f3ry prowadzi do naszej strony, lecz w tym przypadku na serwisach zewn\u0119trznych. Miejsce pozyskaniu linku nie ma znaczenia, je\u017celi chodzi o struktur\u0119 serwisu. Mog\u0105 by\u0107 to jednakowo strony www, blogi, ale r\u00f3wnie\u017c wszelkiego rodzaju fora tematyczne. Wa\u017cnym znacznikiem jako\u015bci linku jest jednak jako\u015b\u0107 strony, na kt\u00f3rej jest on pozyskany. Im wi\u0119ksz\u0105 jako\u015b\u0107 oraz ruch posiada strona, na kt\u00f3rej pozostawimy odno\u015bnik do w\u0142asnej strony, tym lepszym efektem poskutkuje.<\/p><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-16c855c013d\" id=\"bledy\"><span class=\"tve_image_frame\" style=\"width: 100%;\"><a href=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/02\/optymalizacja-strony-pod-k\u0105tem-wyszukiwarki.jpg\" rel=\"\"><img class=\"tve_image wp-image-1173\" alt=\"Optymalizacja strony pod k\u0105tem wyszukiwarki\" width=\"1024\" height=\"768\" title=\"Optymalizacja strony pod k\u0105tem wyszukiwarki\" data-id=\"1173\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/02\/optymalizacja-strony-pod-k\u0105tem-wyszukiwarki.jpg\" style=\"\" scale=\"0\"><\/a><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h3\" data-css=\"tve-u-16c855c31f4\"><h3 style=\"text-align: center;\" class=\"\">Pozycjonowanie strony \u2013 jakich b\u0142\u0119d\u00f3w unika\u0107<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Na pocz\u0105tku nauki pozycjonowania SEO, zanim zapoznamy si\u0119 z podstawowymi metodami na zwi\u0119kszenie pozycji strony internetowej, warto pozna\u0107 b\u0142\u0119dy, kt\u00f3rych nale\u017cy unika\u0107. G\u0142\u00f3wnymi dzia\u0142aniami, kt\u00f3rych nale\u017cy si\u0119 wystrzega\u0107, jest wspomniana w w\u0105tku audytu SEO, pr\u0119dko\u015b\u0107 \u0142adowania strony oraz dok\u0142adne zapoznanie si\u0119 z linkowaniem. Mam tutaj na my\u015bli sytuacj\u0119, w kt\u00f3rej osoba z pe\u0142nym entuzjazmem rozpocznie linkowanie we wszystkich mo\u017cliwych miejscach. Tego typu dzia\u0142anie jedynie mo\u017ce zaszkodzi\u0107 pozycji naszej strony. Pierwszym tego powodem jest fakt, i\u017c z pewno\u015bci\u0105 nie wszystkie z tych miejsc b\u0119d\u0105 jako\u015bciowe oraz dodatkowo wyszukiwarki mog\u0142yby uzna\u0107 to za spam, co wi\u0105\u017ce si\u0119 z \u201ekar\u0105\u201d dla naszej strony internetowej.<br><br><\/p><\/div><div class=\"thrv_wrapper thrv_symbol thrive-shortcode thrv_symbol_2804\" data-shortcode=\"thrive_symbol\" data-id=\"2804\" data-selector=\".thrv_symbol_2804\"><div class=\"thrive-shortcode-config\" style=\"display: none !important\">__CONFIG_post_symbol__{\"id\":\"2804\"}__CONFIG_post_symbol__<\/div><\/div>","tve_custom_css":"@media (min-width: 300px){[data-css=\"tve-u-16c855973f2\"] { overflow: hidden; float: left; z-index: 3; position: relative; border: 2px solid rgb(93, 109, 203) !important; border-radius: 4px !important; margin-left: 0px !important; margin-right: auto !important; padding: 19px 12px 13px 17px !important; }[data-css=\"tve-u-16c855973f3\"]::after { clear: both; }[data-css=\"tve-u-16c8559e909\"] { margin-top: 26px !important; margin-bottom: 18px !important; }[data-css=\"tve-u-16c855b1f24\"] { margin-top: 26px !important; margin-bottom: 18px !important; }[data-css=\"tve-u-16c855c013d\"] { width: 1024px; }[data-css=\"tve-u-16c855c31f4\"] { margin-top: 26px !important; margin-bottom: 18px !important; }[data-css=\"tve-u-16c855d203d\"] .tve_sep { border-width: 3px; border-color: rgb(255, 255, 255); }[data-css=\"tve-u-16c855d7746\"] .tve_sep { border-width: 1px; border-color: rgb(255, 255, 255); }[data-css=\"tve-u-16c855d7746\"] { padding-top: 0px !important; padding-bottom: 0px !important; }}","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"","_tve_header":"0","_tve_footer":"0"},"categories":[68],"tags":[],"class_list":["post-1167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/posts\/1167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/comments?post=1167"}],"version-history":[{"count":0,"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/posts\/1167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/media\/13694"}],"wp:attachment":[{"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/media?parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/categories?post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoski.pl\/en\/wp-json\/wp\/v2\/tags?post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}