{"id":6259,"date":"2021-12-30T09:28:43","date_gmt":"2021-12-30T08:28:43","guid":{"rendered":"https:\/\/seoski.pl\/?p=6259"},"modified":"2024-02-21T14:21:15","modified_gmt":"2024-02-21T14:21:15","slug":"audyt-ux-korzysci-dla-biznesu","status":"publish","type":"post","link":"https:\/\/seoski.pl\/en\/seo\/ux-audit-for-business-benefits\/","title":{"rendered":"UX audit and its benefits for business"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Time to read the article approx. <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p style=\"\"><a href=\"#1\" style=\"outline: none;\" spellcheck=\"false\">1 User Experience - what is it and why is it growing in importance?&nbsp;<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-17c36a83136\" style=\"outline: none;\" spellcheck=\"false\">2. UX audit - what is it and what does it test?<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-17d0afc66f0\" style=\"outline: none;\" spellcheck=\"false\">3 What do experts check during a UX audit?<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-17e0a71d210\" style=\"outline: none;\" spellcheck=\"false\">3.1 Home page<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-17d5726099e\" style=\"outline: none;\" spellcheck=\"false\">3.2 Service navigation and information architecture<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-17d9e9b7248\" style=\"outline: none;\" spellcheck=\"false\">3.3 Basket<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-17e0a725a13\" style=\"outline: none;\">3.4 Contact forms<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-17e0a728724\">3.5 Trust and credibility<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-17d0afd43aa\">3.6 Page layout and visuals<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-17e0a72ee97\" style=\"outline: none;\" spellcheck=\"false\">4 Why conduct a UX audit?<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-17de6f74c4e\" style=\"outline: none;\" spellcheck=\"false\">5. UX audits - discover the weaknesses of your website and improve its usability&nbsp;<\/a><\/p>\n<p><strong>Imagine that you run an online shop. Thousands of users browse it every day, looking for the right product. They check out the available options, add their favourite items to the basket, proceed to checkout and then abandon the basket. You start to wonder - why? Is something missing or unclear? You don't know if the site needs fixing or redesigning. This is the challenge many site owners face when, sooner or later, they start thinking about conversion rate optimisation. The question is - how do you find out what needs to be optimised? What needs to be worked on? The answer can be found by carrying out an audit <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/ux\/\" class=\"glossaryLink\">UX<\/a>. Read what it is about and what it achieves.<\/strong><\/p>\n<h2>User Experience - what is it and why is it growing in importance?<\/h2>\n<p>UX is a popular acronym in the online marketing world. Its extension is <strong>User Experience, translated into Polish as \"user experience\"<\/strong>. User experience consists of the total experience experienced by users when interacting with a website or application.&nbsp;<\/p>\n<p>Why is UX so important? Today, thousands of websites are created every day (exactly <a href=\"https:\/\/www.techradar.com\/news\/websites-at-30-how-much-has-the-internet-changed\" rel=\"noopener noreferrer\" target=\"_blank\">547 200<\/a>!). Therefore, when using the Internet and browsing, we expect the site to provide us with valuable content and at the same time to be user-friendly. When we come across a website and are discouraged after just a few seconds by its design, illegible content or unintuitive navigation, we turn to its competitors. This is why it is so important for website owners to care about the experience and convenience of their visitors. It is necessary to make the Internet user's experience only positive. It is therefore necessary to improve the product (website\/shop\/application) so that it is <strong>maximally usable and function-oriented<\/strong>.<\/p>\n<p><strong> <\/strong><\/p>\n<h2>UX audit - what is it and what does it test?<\/h2>\n<p>UX audit, also known as <strong>usability audit<\/strong>is the analysis of a website, online shop or mobile application. During this analysis, experts (UX researchers, designers) check whether the interface has been designed in such a way that users can use it effectively and comfortably. A UX audit is a useful tool for those who want to identify usability problems with their digital products. It also helps to detect problem areas that cause users to abandon the so-called customer journey.<\/p>\n<p>Although a UX audit cannot directly solve all problems on a website or in an application, it provides answers to such fundamental questions as:<\/p>\n<ul>\n<li>Where do users encounter difficulties in understanding navigation or functionality?<\/li>\n<li>What does the data say about user behaviour and needs ?<\/li>\n<li>What could potentially be changed on the site or app to improve its business performance?<\/li>\n<\/ul>\n<p>The usability audit should help to define the main problems in your product, the solution to which should be <strong>increase the conversion rate of the website\/shop and improve its usability<\/strong>.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"UX audit - the experts.\" title=\"audit-ux-experts\" data-id=\"6260\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2021\/12\/audyt-ux-eksperci.jpg\" style=\"\" scale=\"0\" data-lazy-loaded=\"1\" data-width=\"659\" data-height=\"412\" data-init-width=\"800\" data-init-height=\"500\" width=\"659\" height=\"412\" data-link-wrap=\"true\"\/><img fetchpriority=\"high\" decoding=\"async\" alt=\"How to write SEO texts - keyword research\" width=\"1024\" height=\"485\" title=\"how-to-write-text-seo-search-key-words\" data-id=\"1530\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png\" style=\"width: 100%;\" scale=\"0\" data-lazy-src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png?is-pending-load=1\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><img decoding=\"async\" alt=\"How to write SEO texts - keyword research\" width=\"1024\" height=\"485\" title=\"how-to-write-text-seo-search-key-words\" data-id=\"1530\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png\" style=\"width: 100%;\" scale=\"0\"\/><\/span><\/p>\n<h2>What do experts check during a UX audit?<\/h2>\n<p>The UX audit varies depending on the website being analysed and its size. It can even take several weeks! However, there are a few elements that are always analysed. Read about them below.<\/p>\n<h3>Homepage<\/h3>\n<p>5 seconds - on average, this is the amount of time it takes for a user to form an initial opinion of the website they are visiting. This is not much, but it is enough to accept or reject it. Therefore, you should get answers to the following questions about the homepage:<\/p>\n<ul>\n<li>Does the homepage clearly explain what the company does and what visitors can expect?<\/li>\n<li>Do the graphics and architecture of the site encourage users to explore it further?<\/li>\n<li>Is there a balance between content and white space?<\/li>\n<\/ul>\n<h3>Site navigation and information architecture<\/h3>\n<p>Navigation allows the user to move from one place to another within the site. <strong>It is one of the most important components of usability.<\/strong> When analysing navigation, UX specialists try to embody the average user of the site and explore potential paths. Elements that receive special attention are: menu categories and subcategories, crumbs (crumb navigation), footer, headers.<\/p>\n<h3>Basket&nbsp;<\/h3>\n<p>The study showed that <a href=\"https:\/\/artnova.com.pl\/blog\/checkout-ux-jak-zmniejszyc-liczbe-porzuconych-koszykow\/\" rel=\"noopener noreferrer\" target=\"_blank\">26% basket abandoners<\/a> later purchase the same product in another shop. This is why it is so important that the shopping basket (checkout) is as intuitive as possible to make the purchase a success. What do you pay attention to when analysing the shopping basket? First and foremost, the number of steps to be taken, the location of the shopping basket on the website or the possibility to purchase without registering.&nbsp;<\/p>\n<h3>Contact forms<\/h3>\n<p>Forms on a website provide an opportunity to gain valuable information from users and allow you to create a relationship. However, if they are not designed properly, you may miss an opportunity to engage with your customers. <strong>Make sure that the form fields are clearly marked<\/strong>and users receive guidance on the values they enter. By improving the usability of your forms, you can expect more conversions.<\/p>\n<h3>Trust and reliability<\/h3>\n<p>The success of your website depends on how customers perceive their interactions with it. Above all, issues such as:<\/p>\n<ul>\n<li>Is the content free of errors?<\/li>\n<li>Is <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/content\/\" class=\"glossaryLink\">content<\/a> is updated and supports the building of authority?<\/li>\n<li>Is the content written for people or is it overloaded with keywords?<\/li>\n<\/ul>\n<p><strong>Read also:<\/strong><a href=\"https:\/\/seoski.pl\/en\/seo\/abandoned-shopping-carts-how-to-win-back-customers\/\" rel=\"nofollow noopener\" style=\"outline: none;\" target=\"_blank\" spellcheck=\"false\">Discover 5 ways to deal with abandoned shopping carts<\/a><\/p>\n<h3>Page layout and visualisations<\/h3>\n<p>Customers will make quick judgements about a website based largely on its visual appeal. Therefore, it is important to remember that:<\/p>\n<ul>\n<li>the layout of the site should help the user see what is most important on the page<\/li>\n<li>clickable elements should stand out from the rest<\/li>\n<li>the selected fonts should be used consistently throughout the site<\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"UX designers in front of the computer.\" title=\"designers-ux-before-computer\" data-id=\"6261\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2021\/12\/projektanci-ux-przed-komputerem.jpg\" style=\"\" scale=\"0\" data-lazy-loaded=\"1\" data-width=\"686\" data-height=\"428\" data-init-width=\"800\" data-init-height=\"500\" width=\"686\" height=\"428\" data-link-wrap=\"true\" ml-d=\"-2.5938000000000017\" mt-d=\"0\" center-h-d=\"false\"\/><img fetchpriority=\"high\" decoding=\"async\" alt=\"How to write SEO texts - keyword research\" width=\"1024\" height=\"485\" title=\"how-to-write-text-seo-search-key-words\" data-id=\"1530\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png\" style=\"width: 100%;\" scale=\"0\" data-lazy-src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png?is-pending-load=1\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><img decoding=\"async\" alt=\"How to write SEO texts - keyword research\" width=\"1024\" height=\"485\" title=\"how-to-write-text-seo-search-key-words\" data-id=\"1530\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png\" style=\"width: 100%;\" scale=\"0\"\/><\/span><\/p>\n<h2>Why conduct a UX audit?<\/h2>\n<p>The results of the UX audit are usually laid out for the client in a report that includes, among other things: a description of the project; the main objectives of the UX audit; the methodology; detailed test results highlighting the main problems and potential areas for improvement; recommendations and suggestions for improving usability and maximising ROI (return on investment). Of course, there is no universal format for a UX audit report, as its size and structure depend on the complexity of the activity.<\/p>\n<p>If, after reading this article, you are still wondering whether it is worthwhile to carry out a website usability analysis or UX audit on your online shop, the following <strong>list of benefits<\/strong> will certainly convince you:<\/p>\n<ul>\n<li>is a step towards improving the functionality of the website and meeting the needs of users<\/li>\n<li>The aim of the UX audit is to make the owner aware of the shortcomings of the website, which he may not have noticed himself. Thanks to the analysis, problems that negatively affect the user experience can be identified and then eliminated.<\/li>\n<li>Improved functionality as a result of a usability audit increases customer satisfaction. From a business point of view, a satisfied customer means higher conversion rates and better sales (<a href=\"https:\/\/uxstudioteam.com\/ux-blog\/ux-audit\/\" rel=\"noopener noreferrer\" target=\"_blank\">companies achieve on average 100$ ROI from 1$ invested in UX<\/a>)<\/li>\n<\/ul>\n<h2>UX audits - discover the weaknesses of your website and improve its usability<\/h2>\n<p>Web users are becoming more impatient and demanding every day. Even minor inconveniences, can contribute to them choosing a competitor's website or shop. This is why a UX audit is not just a passing trend, but a tool whose importance will continue to grow in business. It is worth having it carried out by experts, even if you are satisfied with your sales results to date, in order to optimise your operations.&nbsp;<\/p>\n<p style=\"text-align: center; color: rgb(39, 39, 39) !important; --tcb-applied-color:rgb(39, 39, 39) !important;\"><span style=\"text-decoration: underline;\">[Download Free E-book ]<\/span><\/p>\n<p style=\"text-align: center;\">Do you want to increase your business?<\/p>\n<p style=\"text-align: center; color: rgb(0, 0, 0) !important; --tcb-applied-color:rgb(0, 0, 0) !important;\">Get 6 tips to increase your customer base<\/p>\n<p style=\"text-align: left; color: rgb(56, 56, 56) !important; --tcb-applied-color:rgb(56, 56, 56) !important;\">And be sure to try to implement them right away on your website. Don't wait, do it now or as soon as possible and check the effects. It's a process that will make it easier for your customers to get to your site.<\/p>\n<p style=\"text-align: center; color: rgb(0, 0, 0) !important; --tcb-applied-color:rgb(0, 0, 0) !important;\">ONE STEP SEPARATES YOU FROM THE GUIDANCE<\/p>\n<p style=\"text-align: center; color: rgb(0, 0, 0) !important; --tcb-applied-color:rgb(0, 0, 0) !important;\">that nobody talks about<\/p>\n<p>__CONFIG_colors_palette__{\"active_palette\":0, \"config\":{\"colors\":{\"b39a3\":{\"name\": \"Main Accent\", \"parent\":-1}}, \"gradients\":[]}, \"palettes\":[{\"name\": \"Default\", \"value\":{\"colors\":{\"b39a3\":{\"val\": \"rgb(245, 130, 4)\", \"hsl\":{\"h\":31, \"s\":0.9679,\u201dl\u201d:0.4882,\u201da\u201d:1}}},\u201dgradients\u201d:[]},\u201doriginal\u201d:{\u201ecolors\u201d:{\u201eb39a3\u201d:{\u201eval\u201d:\u201drgb(47, 138, 229)\u201d,\u201dhsl\u201d:{\u201eh\u201d:210,\u201ds\u201d:0.77,\u201dl\u201d:0.54, \"a\":1}}, \"gradients\":[]}}]}__CONFIG_colors_palette__ __CONFIG_colors_palette__{\"active_palette\":0, \"config\":{\"colors\":{\"34f05\":{\"name\": \"Main Accent\", \"parent\":-1}}, \"gradients\":[]}, \"palettes\":[{\"name\": \"Default Palette\", \"value\":{\"colors\":{\"34f05\":{\"val\": \"rgb(0, 40, 114)\"}}, \"gradients\":[]}, \"original\":{\"colors\":{\"34f05\":{\"val\": \"rgb(19, 114, 211)\", \"hsl\":{\"h\":210, \"s\":0.83,\u201dl\u201d:0.45}}},\u201dgradients\u201d:[]}}]}__CONFIG_colors_palette__ <a href=\"#\" style=\"\"><span style=\"\">  <\/span> <span style=\"\"><span style=\"\">Yes, I want more customers!<\/span><\/span> <\/a><\/p>\n<p style=\"text-align: left;\">By downloading the E-book, you consent to the processing of your personal data in order to receive information about promotions, news, products and services from marcinskiba.pl, in accordance with the Privacy Policy. You can unsubscribe, change or correct your data at any time.<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"3692\" width=\"267\" data-init-width=\"720\" height=\"669\" data-init-height=\"1802\" title=\"ebook-seo-6-indicators-increase-quantity-customers\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2021\/06\/ebook-seo-6-wskazowek-zwieksz-ilosc-klientow.png\" data-width=\"267\" data-height=\"669\" style=\"\"\/><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>1. user experience - what is it and why is it growing in importance?  2 UX audit - what is it and what does it check? 3. what do experts check during a UX audit?   3.1 Home page 3.2 Site navigation and information architecture 3.3 Shopping cart 3.4 Contact forms 3.5 Trust and reliability 3.6 Layout [...].<\/p>","protected":false},"author":1,"featured_media":13722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv_custom_html_shortcode\">[rt_reading_time label=\"Czas na przeczytanie artyku\u0142u ok. \" postfix=\"minut\" postfix_singular=\"minut\"]<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"tcb-clear\" data-css=\"tve-u-16c76aa8262\"><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-16c76a51d07\"><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#1\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">1. User Experience \u2014 czym jest i dlaczego ro\u015bnie jego znaczenie?&nbsp;<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-17c36a83136\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">2. Audyt UX \u2014 na czym polega i co sprawdza?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-17d0afc66f0\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">3. Co eksperci sprawdzaj\u0105 podczas audytu UX?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-17e0a71d210\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">3.1. Strona g\u0142\u00f3wna<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-17d5726099e\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">3.2. Nawigacja po serwisie i architektura informacji<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-17d9e9b7248\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">3.3. Koszyk<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-17e0a725a13\" class=\"tve-jump-scroll tve-froala\" style=\"outline: none;\">3.4. Formularze kontaktowe<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-17e0a728724\" class=\"tve-jump-scroll\">3.5. Zaufanie i wiarygodno\u015b\u0107<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-17d0afd43aa\" class=\"tve-jump-scroll\">3.6. Uk\u0142ad strony i wizualizacje<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-17e0a72ee97\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">4. Dlaczego warto przeprowadzi\u0107 audyt UX?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><lt-highlighter class=\"lt--mac-os\" style=\"display: none; z-index: 4 !important;\"><\/lt-highlighter><a href=\"#tve-jump-17de6f74c4e\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">5. Audyty UX \u2014 odkryj s\u0142abe strony swojej strony i popraw j\u0105 pod k\u0105tem u\u017cyteczno\u015bci&nbsp;<\/a><\/p><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"1\" data-color=\"rgb(255, 255, 255)\" data-css=\"tve-u-16c84b11960\" id=\"seo\">\n\t<hr class=\"tve_sep tve_sep-1\">\n<\/div><div class=\"thrv_wrapper thrv_text_element\"><p><strong>Wyobra\u017acie sobie, \u017ce prowadzicie sklep internetowy. Tysi\u0105ce u\u017cytkownik\u00f3w codziennie go przegl\u0105da, szukaj\u0105c odpowiedniego produktu. Sprawdzaj\u0105 dost\u0119pne opcje, dodaj\u0105 do koszyka ulubione przedmioty, przechodz\u0105 do kasy, a nast\u0119pnie porzucaj\u0105 koszyk. Zaczynacie si\u0119 zastanawia\u0107 \u2014 dlaczego? Czy czego\u015b brakuje lub jest niejasne? Nie wiecie, czy witryna wymaga naprawy, czy przeprojektowania. Przed takim wyzwaniem stoi wielu w\u0142a\u015bcicieli serwis\u00f3w, kt\u00f3rzy pr\u0119dzej czy p\u00f3\u017aniej zaczynaj\u0105 my\u015ble\u0107 o optymalizacji wsp\u00f3\u0142czynnika konwersji. Pytanie brzmi \u2013 jak dowiedzie\u0107 si\u0119, co wymaga optymalizacji? Nad czym trzeba popracowa\u0107? Odpowied\u017a mo\u017cna otrzyma\u0107, przeprowadzaj\u0105c audyt UX. Przeczytajcie, na czym on polega i co pozwala osi\u0105gn\u0105\u0107.<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\" id=\"1\"><h2>User Experience \u2014 czym jest i dlaczego ro\u015bnie jego znaczenie?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>UX to popularny w \u015bwiecie marketingu internetowego skr\u00f3towiec. Jego rozwini\u0119cie to <strong>User Experience, czyli w t\u0142umaczeniu na j\u0119zyk polski \u201edo\u015bwiadczenie u\u017cytkownika\u201d<\/strong>. Na user experience sk\u0142ada si\u0119 og\u00f3\u0142 wra\u017ce\u0144 do\u015bwiadczanych przez u\u017cytkownik\u00f3w podczas interakcji ze stron\u0105 internetow\u0105 lub aplikacj\u0105.&nbsp;<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Dlaczego UX jest takie wa\u017cne? Obecnie ka\u017cdego dnia powstaj\u0105 tysi\u0105ce witryn (dok\u0142adnie <a href=\"https:\/\/www.techradar.com\/news\/websites-at-30-how-much-has-the-internet-changed\" rel=\"noopener noreferrer\" target=\"_blank\">547 200<\/a>!). Dlatego korzystaj\u0105c z Internetu i przegl\u0105daj\u0105c strony, oczekujemy tego, \u017ce dostarcz\u0105 nam warto\u015bciowych tre\u015bci, a jednocze\u015bnie b\u0119d\u0105 bezproblemowe w obs\u0142udze. Gdy trafiaj\u0105c na witryn\u0119, ju\u017c po kilku sekundach zrazi nas jej design, nieczytelne tre\u015bci czy nieintuicyjna nawigacja, zwracamy si\u0119 do jej konkurencji. Dlatego tak wa\u017cne jest, aby w\u0142a\u015bciciele stron dbali o do\u015bwiadczenie i wygod\u0119 odwiedzaj\u0105cych. Nale\u017cy sprawi\u0107, aby do\u015bwiadczenia Internauty by\u0142y wy\u0142\u0105cznie pozytywne. Konieczne jest wi\u0119c usprawnienie produktu (witryny\/sklepu\/aplikacji) tak, aby by\u0142 <strong>maksymalnie u\u017cyteczny i zorientowany na funkcjonalno\u015b\u0107<\/strong>.<\/p><p><strong> <\/strong><\/p><\/div><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"1\" data-color=\"rgb(255, 255, 255)\" data-css=\"tve-u-16c84b3ead9\" id=\"slowo\">\n\t<hr class=\"tve_sep tve_sep-1\">\n<\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-17c36a83136\"><h2>Audyt UX \u2014 na czym polega i co sprawdza?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Audyt UX, zwany r\u00f3wnie\u017c <strong>audytem u\u017cyteczno\u015bci<\/strong>, to analiza strony, sklepu internetowego lub aplikacji mobilnej. Podczas tej analizy eksperci (badacze UX, projektanci) sprawdzaj\u0105, czy interfejs zosta\u0142 zaprojektowany w spos\u00f3b umo\u017cliwiaj\u0105cy efektywne i wygodne korzystanie przez u\u017cytkownik\u00f3w. Audyt UX to przydatne narz\u0119dzie dla tych, kt\u00f3rzy chc\u0105 zidentyfikowa\u0107 problemy z u\u017cyteczno\u015bci\u0105 swoich produkt\u00f3w cyfrowych. Pomaga r\u00f3wnie\u017c w wykryciu problematycznych obszar\u00f3w, kt\u00f3re sprawiaj\u0105, \u017ce u\u017cytkownicy porzucaj\u0105 tzw. podr\u00f3\u017c klienta.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Chocia\u017c audyt UX nie mo\u017ce bezpo\u015brednio rozwi\u0105za\u0107 wszystkich problem\u00f3w na stronie internetowej lub w aplikacji, to daje odpowiedzi na tak fundamentalne pytania, jak:<\/p><ul class=\"\"><li>Gdzie u\u017cytkownicy napotykaj\u0105 trudno\u015bci w zrozumieniu nawigacji lub funkcjonalno\u015bci?<\/li><li>Co dane m\u00f3wi\u0105 o zachowaniu u\u017cytkownik\u00f3w i ich potrzebach ?<\/li><li>Co mo\u017cna potencjalnie zmieni\u0107 w witrynie lub aplikacji, aby poprawi\u0107 jej wyniki biznesowe?<\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Audyt u\u017cyteczno\u015bci powinien pom\u00f3c zdefiniowa\u0107 podstawowe problemy w Waszym produkcie, kt\u00f3rych rozwi\u0105zanie <strong>zwi\u0119kszy wsp\u00f3\u0142czynnik konwersji strony\/sklepu i poprawi jego u\u017cyteczno\u015b\u0107<\/strong>.<\/p><\/div><div class=\"thrv_wrapper tve_image_caption tve-image-caption-below\" data-css=\"tve-u-17c12b25dd0\" style=\"\"><span class=\"tve_image_frame\" style=\"width: 100%;\"><img class=\"tve_image jetpack-lazy-image jetpack-lazy-image--handled tcb-moved-image wp-image-6260\" alt=\"Audyt UX - eksperci.\" title=\"audyt-ux-eksperci\" data-id=\"6260\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2021\/12\/audyt-ux-eksperci.jpg\" style=\"\" scale=\"0\" data-lazy-loaded=\"1\" data-width=\"659\" data-height=\"412\" data-init-width=\"800\" data-init-height=\"500\" loading=\"lazy\" data-css=\"tve-u-17de6f77dec\" width=\"659\" height=\"412\" data-link-wrap=\"true\"><noscript><img class=\"tve_image wp-image-1530 jetpack-lazy-image\" alt=\"Jak pisa\u0107 teksty SEO - wyszukiwanie s\u0142\u00f3w kluczowych\" width=\"1024\" height=\"485\" title=\"jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych\" data-id=\"1530\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png\" style=\"width: 100%;\" scale=\"0\" data-lazy-src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png?is-pending-load=1\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"><noscript><img class=\"tve_image wp-image-1530\" alt=\"Jak pisa\u0107 teksty SEO - wyszukiwanie s\u0142\u00f3w kluczowych\" width=\"1024\" height=\"485\" title=\"jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych\" data-id=\"1530\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png\" style=\"width: 100%;\" scale=\"0\"><\/noscript><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-17d0afc66f0\"><h2>Co eksperci sprawdzaj\u0105 podczas audytu UX?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\"><p>Audyt UX r\u00f3\u017cni si\u0119 w zale\u017cno\u015bci od analizowanego serwisu i jego rozmiaru. Mo\u017ce trwa\u0107 nawet kilka tygodni! Jest jednak kilka element\u00f3w, kt\u00f3re s\u0105 analizowane zawsze. Przeczytajcie o nich poni\u017cej.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\" id=\"tve-jump-17e0a71d210\"><h3>Strona g\u0142\u00f3wna<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\"><p>5 sekund \u2014 \u015brednio tyle czasu potrzebuje u\u017cytkownik, by wyrobi\u0107 sobie wst\u0119pnie zdanie na temat odwiedzanej strony internetowej. To ma\u0142o, ale wystarczy na jej zaakceptowanie lub odrzucenie. W zwi\u0105zku z tym powinni\u015bcie zdoby\u0107 odpowiedzi na nast\u0119puj\u0105ce pytania dotycz\u0105ce strony g\u0142\u00f3wnej:<\/p><ul class=\"\"><li>Czy strona g\u0142\u00f3wna jasno wyja\u015bnia, czym zajmuje si\u0119 firma i czego mog\u0105 oczekiwa\u0107 odwiedzaj\u0105cy?<\/li><li>Czy grafika i architektura strony zach\u0119caj\u0105 u\u017cytkownik\u00f3w do jej dalszego poznawania?<\/li><li>Czy istnieje r\u00f3wnowaga mi\u0119dzy tre\u015bciami a bia\u0142\u0105 przestrzeni\u0105?<\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\" id=\"tve-jump-17d5726099e\"><h3>Nawigacja po serwisie i architektura informacji<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\"><p>Nawigacja umo\u017cliwia u\u017cytkownikowi przechodzenie z jednego miejsca do drugiego w obr\u0119bie witryny. <strong>Stanowi jeden z najwa\u017cniejszych element\u00f3w sk\u0142adaj\u0105cych si\u0119 na u\u017cyteczno\u015b\u0107.<\/strong> Przy analizie nawigacji specjali\u015bci UX pr\u00f3buj\u0105 wcieli\u0107 si\u0119 w przeci\u0119tnego u\u017cytkownika strony i badaj\u0105 potencjalne \u015bcie\u017cki. Elementy, na kt\u00f3re zwraca si\u0119 szczeg\u00f3ln\u0105 uwag\u0119 to: kategorie i podkategorie menu, okruszki (nawigacja okruszkowa), stopka, nag\u0142\u00f3wki.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\" id=\"tve-jump-17d9e9b7248\"><h3>Koszyk&nbsp;<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\"><p>Badanie wykaza\u0142y, \u017ce <a href=\"https:\/\/artnova.com.pl\/blog\/checkout-ux-jak-zmniejszyc-liczbe-porzuconych-koszykow\/\" rel=\"noopener noreferrer\" target=\"_blank\">26% os\u00f3b porzucaj\u0105cych koszyk<\/a> naby\u0142o p\u00f3\u017aniej ten sam produkt w innym sklepie. W\u0142a\u015bnie dlatego tak istotne jest, aby koszyk (checkout) by\u0142 maksymalnie intuicyjny, dzi\u0119ki czemu zakup zako\u0144czy si\u0119 sukcesem. Na co zwraca si\u0119 uwag\u0119 podczas analizy koszyka? Przede wszystkim na liczb\u0119 etap\u00f3w koniecznych do przej\u015bcia, lokalizacj\u0119 koszyka na stronie czy mo\u017cliwo\u015b\u0107 zakupu bez rejestracji.&nbsp;<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\" id=\"tve-jump-17e0a725a13\"><h3>Formularze kontaktowe<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\"><p>Formularze w witrynie internetowej daj\u0105 mo\u017cliwo\u015b\u0107 zdobycia cennych informacji od u\u017cytkownik\u00f3w i pozwalaj\u0105 na stworzenie relacji. Je\u015bli jednak nie s\u0105 odpowiednio zaprojektowane, mo\u017cecie przegapi\u0107 mo\u017cliwo\u015b\u0107 nawi\u0105zania kontaktu z klientami. <strong>Upewnijcie si\u0119, \u017ce pola formularzy s\u0105 wyra\u017anie oznaczone<\/strong>, a u\u017cytkownicy otrzymuj\u0105 wskaz\u00f3wki dotycz\u0105ce wprowadzanych warto\u015bci. Poprawiaj\u0105c u\u017cyteczno\u015b\u0107 formularzy, mo\u017cecie oczekiwa\u0107 wi\u0119kszej liczby konwersji.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\" id=\"tve-jump-17e0a728724\"><h3>Zaufanie i wiarygodno\u015b\u0107<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\"><p>Sukces Waszej witryny zale\u017cy od tego, jak klienci postrzegaj\u0105 swoje interakcje z ni\u0105. Przede wszystkim nale\u017cy przeanalizowa\u0107 takie kwestie, jak:<\/p><ul class=\"\"><li>Czy tre\u015b\u0107 jest wolna od b\u0142\u0119d\u00f3w?<\/li><li>Czy content jest aktualizowany i wspiera budowanie autorytetu?<\/li><li>Czy tre\u015b\u0107 jest napisana dla ludzi lub jest prze\u0142adowana s\u0142owami kluczowymi?<\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\" data-css=\"tve-u-17de6f0c6ef\" style=\"\">\n\t<div class=\"tve-content-box-background\" data-css=\"tve-u-17de6f0c6ee\" style=\"--tve-border-width:1px;\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-17de6f0c6ec\"><p><strong>Czytaj r\u00f3wnie\u017c:<\/strong>\n<lt-highlighter class=\"lt--mac-os\" style=\"display: none; z-index: auto !important;\"><lt-div spellcheck=\"false\" class=\"lt-highlighter__wrapper\" style=\"width: 0px !important; height: 0px !important; transform: none !important; transform-origin: 0px 0px !important; zoom: 1 !important; margin-top: 4px !important; margin-left: 106.5px !important;\"><lt-div class=\"lt-highlighter__scrollElement\" style=\"top: 0px !important; left: 0px !important;\"><\/lt-div><\/lt-div><\/lt-highlighter><a class=\"tve-froala fr-basic\" href=\"https:\/\/seoski.pl\/seo\/porzucone-koszyki-jak-odzyskac-klienta\/\" rel=\"nofollow\" style=\"outline: none;\" target=\"_blank\" spellcheck=\"false\">Poznajcie 5 sposob\u00f3w na porzucone koszyki<\/a><\/p><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\" id=\"tve-jump-17d0afd43aa\"><h3>Uk\u0142ad strony i wizualizacje<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\"><p>Klienci b\u0119d\u0105 dokonywa\u0107 szybkich ocen dotycz\u0105cych witryny w du\u017cej mierze na podstawie jej wizualnej atrakcyjno\u015bci. Dlatego nale\u017cy pami\u0119ta\u0107 o tym, \u017ce:<\/p><ul class=\"\"><li>uk\u0142ad witryny powinien pom\u00f3c u\u017cytkownikowi w zorientowaniu si\u0119, co jest najwa\u017cniejsze na stronie<\/li><li>elementy klikalne powinny wyr\u00f3\u017cnia\u0107 si\u0119 na tle pozosta\u0142ych<\/li><li>wybrane fonty powinny by\u0107 u\u017cywane konsekwentnie w ca\u0142ej witrynie<\/li><\/ul><\/div><div class=\"thrv_wrapper tve_image_caption tve-image-caption-below\" data-css=\"tve-u-16c0a63959d\" style=\"\"><span class=\"tve_image_frame\" style=\"width: 100%;\"><img class=\"tve_image jetpack-lazy-image jetpack-lazy-image--handled tcb-moved-image wp-image-6261\" alt=\"Projektanci UX przed komputerem.\" title=\"projektanci-ux-przed-komputerem\" data-id=\"6261\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2021\/12\/projektanci-ux-przed-komputerem.jpg\" style=\"\" scale=\"0\" data-lazy-loaded=\"1\" data-width=\"686\" data-height=\"428\" data-init-width=\"800\" data-init-height=\"500\" loading=\"lazy\" data-css=\"tve-u-17d2e8ad90f\" width=\"686\" height=\"428\" data-link-wrap=\"true\" ml-d=\"-2.5938000000000017\" mt-d=\"0\" center-h-d=\"false\"><noscript><img class=\"tve_image wp-image-1530 jetpack-lazy-image\" alt=\"Jak pisa\u0107 teksty SEO - wyszukiwanie s\u0142\u00f3w kluczowych\" width=\"1024\" height=\"485\" title=\"jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych\" data-id=\"1530\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png\" style=\"width: 100%;\" scale=\"0\" data-lazy-src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png?is-pending-load=1\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"><noscript><img class=\"tve_image wp-image-1530\" alt=\"Jak pisa\u0107 teksty SEO - wyszukiwanie s\u0142\u00f3w kluczowych\" width=\"1024\" height=\"485\" title=\"jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych\" data-id=\"1530\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2019\/07\/jak-pisac-teksty-seo-wyszukiwanie-slow-kluczowych-1024x485.png\" style=\"width: 100%;\" scale=\"0\"><\/noscript><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\" id=\"tve-jump-17e0a72ee97\"><h2>Dlaczego warto przeprowadzi\u0107 audyt UX?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\"><p>Wyniki audytu UX s\u0105 zazwyczaj wy\u0142o\u017cone klientowi w raporcie, kt\u00f3ry zawiera mi\u0119dzy innymi: opis projektu; g\u0142\u00f3wne cele audytu UX; metodologi\u0119; szczeg\u00f3\u0142owo opisane wyniki test\u00f3w z zaznaczeniem g\u0142\u00f3wnych problem\u00f3w i potencjalnych obszar\u00f3w do poprawy; zalecenia i sugestie dotycz\u0105ce poprawy u\u017cyteczno\u015b\u0107 i maksymalizacji ROI (zwrotu z inwestycji). Oczywi\u015bcie nie ma uniwersalnego formatu raportu z audytu UX, poniewa\u017c jego rozmiar i struktura zale\u017c\u0105 od z\u0142o\u017cono\u015bci dzia\u0142a\u0144.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\"><p>Je\u017celi po przeczytaniu tego artyku\u0142u nadal zastanawiacie si\u0119, czy warto przeprowadzi\u0107 analiz\u0119 u\u017cyteczno\u015bci strony, czy audyt UX w swoim sklepie internetowym, poni\u017csza <strong>lista korzy\u015bci<\/strong> z pewno\u015bci\u0105 Was przekona:<\/p><ul class=\"\"><li>to krok do ulepszenia funkcjonalno\u015bci strony i wyj\u015bcia naprzeciw potrzebom u\u017cytkownik\u00f3w<\/li><li>celem audytu UX jest u\u015bwiadomienie w\u0142a\u015bcicielowi mankament\u00f3w strony, kt\u00f3rych by\u0107 mo\u017ce sam nie dostrzega. Dzi\u0119ki analizie mo\u017cna wskaza\u0107, a nast\u0119pnie wyeliminowa\u0107 problemy, kt\u00f3re negatywnie wp\u0142ywaj\u0105 na do\u015bwiadczenia u\u017cytkownik\u00f3w<\/li><li>poprawiona funkcjonalno\u015b\u0107 w wyniku audytu u\u017cyteczno\u015bci podnosi satysfakcj\u0119 klienta. Z biznesowego punktu widzenia zadowolony klient to wy\u017cszy wsp\u00f3\u0142czynnik konwersji i lepsza sprzeda\u017c (<a href=\"https:\/\/uxstudioteam.com\/ux-blog\/ux-audit\/\" rel=\"noopener noreferrer\" target=\"_blank\">firmy uzyskuj\u0105 \u015brednio 100$ ROI z 1$ zainwestowanego w UX<\/a>)<\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\" id=\"tve-jump-17de6f74c4e\"><h2>Audyty UX \u2014 odkryj s\u0142abe strony swojej strony i popraw j\u0105 pod k\u0105tem u\u017cyteczno\u015bci<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\" data-tag=\"h2\"><p>U\u017cytkownicy sieci ka\u017cdego dnia staj\u0105 si\u0119 coraz bardziej niecierpliwi i wymagaj\u0105cy. Nawet drobne niedogodno\u015bci, mog\u0105 przyczyni\u0107 si\u0119 do tego, \u017ce wybior\u0105 witryn\u0119 czy sklep konkurencji. W\u0142a\u015bnie dlatego audyt UX nie jest tylko przej\u015bciowym trendem, a narz\u0119dziem, kt\u00f3rego znaczenie b\u0119dzie stale ros\u0142o w biznesie. 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