{"id":6620,"date":"2022-04-28T09:00:00","date_gmt":"2022-04-28T07:00:00","guid":{"rendered":"https:\/\/seoski.pl\/?p=6620"},"modified":"2022-04-28T09:00:00","modified_gmt":"2022-04-28T07:00:00","slug":"cold-mailing-skuteczne-narzedzie-zdobywanie-klientow","status":"publish","type":"post","link":"https:\/\/seoski.pl\/en\/seo\/cold-mailing-an-effective-tool-for-customer-acquisition\/","title":{"rendered":"Cold mailing - is it an effective customer acquisition tool?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Time to read the article approx. <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p style=\"\"><a href=\"#tve-jump-17f06fccc43\" style=\"outline: none;\" spellcheck=\"false\">1. what is cold mailing and when is it used?<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-1804bcf5a19\" style=\"outline: none;\">1.1 In which cases do cold mailing campaigns work?<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-18022c5e538\" style=\"outline: none;\">2. Cold email vs spam - can an equal sign be put between the two?<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-1804bcfb6f8\" style=\"outline: none;\">3 Cold mailing and RODO - are cold emails legal?<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-1804bcfe7dd\" style=\"outline: none;\">4 How to write effective cold emails? 5 tips<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-17ffec129dc\">4.1 Write an intriguing news topic<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-1804bd0595f\" style=\"outline: none;\">4.2 Spend more time than usual at the beginning of the email<\/a><\/p>\n<p style=\"\">&nbsp;<a href=\"#tve-jump-17fdf312f23\" style=\"outline: none;\"> 4.3 End cold mail with a call to action<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-18067084462\" style=\"outline: none;\">4.4. Do not overdo the number of links, images, unnecessary elements<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-1806708f223\">4.5 Send follow up messages<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-18022c7b3fe\" style=\"outline: none;\">5. apply the principles of effective cold mailing and expand your business network<\/a><\/p>\n<p data-pm-slice=\"1 1 []\"><strong>To sell a product or service, a comprehensive approach is needed to help spread the word about it and encourage potential buyers to find out more about your offering. So think about the channels that will get your data straight into the hands of users. When preparing your action plan, don't forget about cold emailing, as this is one of the most effective means of reaching potential customers. Read in the article what cold mailing is, why it evokes mixed feelings and how to write cold emails to increase sales.<\/strong><\/p>\n<h2 data-pm-slice=\"1 1 []\">What is cold mailing and when is it used?<\/h2>\n<p data-pm-slice=\"1 1 []\">Cold mailing is an everyday occurrence for many salespeople and marketers. So-called cold emails are <strong>messages sent to potential customers with the aim of establishing a business relationship, in other words, selling a product or service<\/strong>. To better understand how cold emails work, think about how business relationships develop offline. One common scenario in B2B is as follows: a salesperson goes to an industry conference and during the event looks for an opportunity to start a conversation with potential customers. He wants to learn more about their business, to make contact. In simplest terms, he wants to start a dialogue. This is what cold mailing is in the online world. <strong>It is an attempt to start a dialogue.<\/strong><\/p>\n<p data-pm-slice=\"1 1 []\">Why are emails sent in this way said to be 'cold'? Because you are sending a message, to a person who most likely knows little (or nothing) about the company in question. He or she is hearing about it for the first time, and such contacts are referred to as 'cold' leads. Although they should not yet be called potential customers, there is a chance that they will become warm and hot leads in the future, i.e. interested in the product\/service and determined to buy.<\/p>\n<p><strong>Read also:<\/strong><a href=\"https:\/\/seoski.pl\/en\/seo\/lead-generation-in-practice-5-ways\/\" rel=\"nofollow noopener\" style=\"outline: none;\" target=\"_blank\" data-lt-tmp-id=\"lt-196493\" spellcheck=\"false\">Lead generation in practice. 5 ways to generate leads<\/a><\/p>\n<h3 data-pm-slice=\"1 1 []\"><a href=\"https:\/\/gspot.intensys.pl\/\" style=\"outline: none;\" data-lt-tmp-id=\"lt-631530\" spellcheck=\"false\" id=\"tve-jump-1804bcf5a19\">In which cases do cold mailing campaigns work?<\/a><\/h3>\n<p data-pm-slice=\"1 3 []\">Nowadays, it is difficult to find a person who does not use e-mail. This means that you can find your target group online, regardless of their age.<\/p>\n<p><strong>The most common uses of cold emails are:<\/strong><\/p>\n<ul>\n<li><strong>lead generation (<a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/lead-generation\/\" class=\"glossaryLink\">lead generation<\/a>) -<\/strong> according to data presented by Mailingen, up to 89% marketers use emails as the main channel for generating leads<\/li>\n<li><strong>market research - <\/strong>cold mailing is one way of conducting research, for example when it is necessary to identify the needs and problems of a target group or to validate a start-up idea<\/li>\n<li><strong>invitations -<\/strong> invitation messages can be sent, for example, when you organise a webinar, workshop or create a podcast<\/li>\n<\/ul>\n<h2 data-pm-slice=\"1 1 []\">Cold email vs spam - can an equal sign be put between the two?<\/h2>\n<p data-pm-slice=\"1 1 []\">Not everyone has warm feelings towards cold emailing. Many of us equate cold emails with annoying and pushy offers clogging up our inboxes. It is even common to equate cold emails with spam. However, this is not correct. <strong>A cold mailing campaign differs (or at least should differ) from spam by a higher degree of personalised content. <\/strong>In order to achieve this, the target group must be researched before the message is sent out, its buying preferences and needs examined, and the message tailored accordingly. This is why properly prepared cold mailing is much more effective. See the other differences in the infographic below.<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"Cold mailing - infographic.\" data-id=\"6623\" data-init-width=\"600\" data-init-height=\"1230\" title=\"cold-mailing-infographics\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2022\/04\/cold-mailing-infografika.png\" data-link-wrap=\"true\" data-width=\"455\" data-height=\"933\" style=\"\" width=\"455\" height=\"933\"\/><\/span><\/p>\n<h2 data-pm-slice=\"1 1 []\"><a href=\"https:\/\/www.senuto.com\/pl\/\" style=\"outline: none;\" data-lt-tmp-id=\"lt-197583\" spellcheck=\"false\" id=\"tve-jump-1804bcfb6f8\">Cold mailing and RODO - are cold emails legal?<\/a><\/h2>\n<p data-pm-slice=\"1 1 []\">According to RODO, the General Data Protection Regulation, which came into force in 2018, you cannot target commercial offers to people who have not given their prior consent. Does this mean that sending cold emails is illegal? Not at all. Just remember a few important rules. First <strong>you should only send messages to contacts that you have acquired legally<\/strong> (buying mailing databases is not acceptable). Secondly, avoid sending an offer in the very first email to a contact. A far better option is to precede your sales offer email with one in which you ask for permission to send it. This is a great way to make a better first impression on the recipient and stand out from the competition.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><a href=\"https:\/\/www.semstorm.com\/pl\" style=\"outline: none;\" data-lt-tmp-id=\"lt-824527\" spellcheck=\"false\" id=\"tve-jump-1804bcfe7dd\">How to write effective cold emails? 5 tips<\/a><\/h2>\n<p data-pm-slice=\"1 1 []\">Convincing recipients to read the content of your cold email is no simple task. However, there are a few tips that will help you design an effective message. One that captures the attention of your recipients and with which you can win new customers at a low cost.<\/p>\n<h3 data-pm-slice=\"1 1 []\">Write an intriguing news topic<\/h3>\n<p data-pm-slice=\"1 3 []\">Recipients decide whether or not they will open an email when they read the subject line. Therefore, it is important to spend a lot of time on the subject line and make it arouse the recipient's curiosity. A badly written one will not only lead to the message being ignored. In some cases, a mismatched subject line can lead to the message being manually flagged as SPAM! This, in turn, can cause problems with the deliverability of emails sent from our inbox.<\/p>\n<p><strong>When writing topics, keep these three points in mind:<\/strong><\/p>\n<ul>\n<li>take into account the viewpoint of the recipient - to be intriguing and inviting, the topic should promise the recipient a specific benefit<\/li>\n<li>sound 'human' - avoid sounding too 'salesy' and formal. The theme should have a relaxed, friendly and natural character<\/li>\n<li>link the subject line of the email to its content - whatever you put in the subject line, you should link it to the rest of the message. Avoid clickbait. It will only get on the recipient's nerves.<\/li>\n<\/ul>\n<h3 data-pm-slice=\"1 1 []\">Take more time than usual to start your email<\/h3>\n<p data-pm-slice=\"1 1 []\">There's no fooling yourself. It is difficult to start a cold email. One usually falls into the trap of talking about oneself and the company. This, however, paves the way for the email to go to... the bin. So what should you bear in mind? The introduction should be no longer than 2-3 sentences. It is not intended to introduce us or our company. Instead, it should refer to the recipient of the message, their knowledge, achievements, work. In this way, you will effectively attract attention.<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"A man with a laptop sits on the stairs.\" data-id=\"6624\" data-init-width=\"800\" data-init-height=\"500\" title=\"cold-mailing-male-with-laptop\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2022\/04\/cold-mailing-mezczyzna-z-laptopem.jpg\" data-link-wrap=\"true\" data-width=\"649\" data-height=\"406\" style=\"\" width=\"649\" height=\"406\"\/><\/span><\/p>\n<h3 data-pm-slice=\"1 1 []\">End the cold email with a call to action<\/h3>\n<p data-pm-slice=\"1 1 []\">The CTA is designed to persuade recipients to do what you expect them to do with your cold email. This could include feedback, signing up for an online consultation, making a phone appointment. The call to action should explain the purpose of the email in one sentence, be short, understandable and direct.<\/p>\n<h3 data-pm-slice=\"1 1 []\">Do not overdo the number of links, images, unnecessary elements<\/h3>\n<p data-pm-slice=\"1 1 []\">Although the use of images and videos is an effective way to attract attention, try not to overdo it in your message. Also, oversized, pushy headlines and an excess of colour can make an email look like an advertising flyer. And you know that these usually end up in the rubbish bin.<\/p>\n<h3 data-pm-slice=\"1 1 []\">Send follow up messages<\/h3>\n<p data-pm-slice=\"1 1 []\">One message is not enough, as there is a good chance that the recipient will receive it at the wrong time and miss your email. Therefore, a cold mailing campaign should include several <strong>follow ups, i.e. emails reminding<\/strong>. All messages should form a coherent whole and give the recipient the feeling that a human, not a bot, is writing to them.<\/p>\n<h2 data-pm-slice=\"1 1 []\">Apply the principles of effective cold emailing and expand your business network<\/h2>\n<p data-pm-slice=\"1 1 []\">Writing cold emails that increase sales is quite a challenge. They should be both concise, intriguing and, importantly, compliant with Polish and European law. However, it is worth taking the time to prepare them, as cold mailing is one of the most effective online marketing tools available, even if you do not have a high budget.<\/p>\n<p style=\"text-align: center; color: rgb(231, 141, 57) !important; --tcb-applied-color:rgb(231, 141, 57) !important;\"><span style=\"text-decoration: underline; --tcb-applied-color:rgb(194, 101, 14) !important;\">[Download Free E-book ]<\/span><\/p>\n<p style=\"text-align: center;\"><strong>6 secrets to increasing website visits in ANY industry, without using paid tools....<\/strong><\/p>\n<p style=\"text-align: center; color: rgb(0, 0, 0) !important; --tcb-applied-color:rgb(0, 0, 0) !important;\">(which I use to multiply visits to MY CUSTOMERS' sites in just 7 days)<\/p>\n<p style=\"text-align: center; color: rgb(0, 0, 0) !important; --tcb-applied-color:rgb(0, 0, 0) !important;\">ONE STEP SEPARATES YOU FROM THE GUIDANCE<\/p>\n<p style=\"text-align: center; color: rgb(0, 0, 0) !important; --tcb-applied-color:rgb(0, 0, 0) !important;\">that nobody talks about<\/p>\n<p>__CONFIG_colors_palette__{\"active_palette\":0, \"config\":{\"colors\":{\"b39a3\":{\"name\": \"Main Accent\", \"parent\":-1}}, \"gradients\":[]}, \"palettes\":[{\"name\": \"Default\", \"value\":{\"colors\":{\"b39a3\":{\"val\": \"rgb(245, 130, 4)\", \"hsl\":{\"h\":31, \"s\":0.9679,\u201dl\u201d:0.4882,\u201da\u201d:1}}},\u201dgradients\u201d:[]},\u201doriginal\u201d:{\u201ecolors\u201d:{\u201eb39a3\u201d:{\u201eval\u201d:\u201drgb(47, 138, 229)\u201d,\u201dhsl\u201d:{\u201eh\u201d:210,\u201ds\u201d:0.77,\u201dl\u201d:0.54, \"a\":1}}, \"gradients\":[]}}]}__CONFIG_colors_palette__ __CONFIG_colors_palette__{\"active_palette\":0, \"config\":{\"colors\":{\"34f05\":{\"name\": \"Main Accent\", \"parent\":-1}}, \"gradients\":[]}, \"palettes\":[{\"name\": \"Default Palette\", \"value\":{\"colors\":{\"34f05\":{\"val\": \"rgb(0, 40, 114)\"}}, \"gradients\":[]}, \"original\":{\"colors\":{\"34f05\":{\"val\": \"rgb(19, 114, 211)\", \"hsl\":{\"h\":210, \"s\":0.83,\u201dl\u201d:0.45}}},\u201dgradients\u201d:[]}}]}__CONFIG_colors_palette__ <a href=\"#\" style=\"\"><span style=\"\">  <\/span> <span style=\"\"><span style=\"\">Yes, I want an E-book!<\/span><\/span> <\/a><\/p>\n<p style=\"text-align: left;\">By downloading the E-book, you consent to the processing of your personal data in order to receive information about promotions, news, products and services from marcinskiba.pl, in accordance with the Privacy Policy. You can unsubscribe, change or correct your data at any time.<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"3692\" data-init-width=\"720\" data-init-height=\"1802\" title=\"ebook-seo-6-indicators-increase-quantity-customers\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2021\/06\/ebook-seo-6-wskazowek-zwieksz-ilosc-klientow.png\" data-width=\"267\" data-height=\"669\" style=\"\" width=\"267\" height=\"669\"\/><\/span>   <span>Insert <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/content\/\" class=\"glossaryLink\">Content<\/a> Template or Symbol<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>1 What is cold mailing and when is it used?   1.1 In which cases do cold mailing campaigns work? 2. cold email vs. spam - is it possible to put an equal sign between the two? 3) Cold mailing vs. RODO - are cold emails legal? 4. how to write effective cold emails? 5 tips 4.1 Write [...].<\/p>","protected":false},"author":1,"featured_media":6622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv_custom_html_shortcode\">[rt_reading_time label=\"Czas na przeczytanie artyku\u0142u ok. \" postfix=\"minut\" postfix_singular=\"minut\"]<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"tcb-clear\" data-css=\"tve-u-16c76aa8262\"><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-16c76a51d07\"><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-17f06fccc43\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">1. Czym jest cold mailing i kiedy si\u0119 go stosuje?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-1804bcf5a19\" class=\"tve-jump-scroll tve-froala\" style=\"outline: none;\">1.1. W jakich przypadkach sprawdzaj\u0105 si\u0119 kampanie cold mailingowe?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-18022c5e538\" class=\"tve-jump-scroll\" style=\"outline: none;\">2. Cold email vs spam \u2014 czy mo\u017cna mi\u0119dzy nimi postawi\u0107 znak r\u00f3wno\u015bci?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-1804bcfb6f8\" class=\"tve-jump-scroll\" style=\"outline: none;\">3. Cold mailing a RODO \u2014 czy zimne maile s\u0105 legalne?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-1804bcfe7dd\" class=\"tve-jump-scroll\" style=\"outline: none;\">4. Jak pisa\u0107 skuteczne zimne maile? 5 wskaz\u00f3wek<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-17ffec129dc\" class=\"tve-jump-scroll\">4.1. Napiszcie intryguj\u0105cy temat wiadomo\u015bci<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-1804bd0595f\" class=\"tve-jump-scroll\" style=\"outline: none;\">4.2. Po\u015bwi\u0119\u0107cie wi\u0119cej czasu ni\u017c zwykle na pocz\u0105tek maila<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp;<a href=\"#tve-jump-17fdf312f23\" class=\"tve-jump-scroll tve-froala\" style=\"outline: none;\"> 4.3. Zako\u0144czcie cold mail wezwaniem do dzia\u0142ania<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-18067084462\" class=\"tve-jump-scroll tve-froala\" style=\"outline: none;\">4.4. Nie przesad\u017acie z liczb\u0105 link\u00f3w, obraz\u00f3w, zb\u0119dnych element\u00f3w<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-1806708f223\" class=\"tve-jump-scroll\">4.5. Wysy\u0142ajcie wiadomo\u015bci follow up<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-18022c7b3fe\" class=\"tve-jump-scroll\" style=\"outline: none;\">5. Stosujcie zasady skutecznego cold mailingu i poszerzajcie sie\u0107 kontakt\u00f3w biznesowych<\/a><\/p><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"1\" data-color=\"rgb(255, 255, 255)\" data-css=\"tve-u-16c84b11960\" id=\"seo\">\n\t<hr class=\"tve_sep tve_sep-1\">\n<\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\"><strong>Aby sprzeda\u0107 produkt lub us\u0142ug\u0119, konieczne jest kompleksowe podej\u015bcie, kt\u00f3re pomo\u017ce rozpowszechni\u0107 o nich informacje i zach\u0119ci\u0107 potencjalnych nabywc\u00f3w, aby dowiedzieli si\u0119 wi\u0119cej o Waszej ofercie. Nale\u017cy wi\u0119c przemy\u015ble\u0107 kana\u0142y, kt\u00f3re pozwol\u0105 dostarczy\u0107 dane prosto w r\u0119ce u\u017cytkownik\u00f3w. Przygotowuj\u0105c plan dzia\u0142ania, nie zapomnijcie o cold mailingu, poniewa\u017c to jeden z najskuteczniejszych \u015brodk\u00f3w dotarcia do potencjalnych klient\u00f3w. Przeczytajcie w artykule, czym jest cold mailing, dlaczego budzi mieszane uczucia i jak pisa\u0107 zimne maile, aby zwi\u0119ksza\u0142y sprzeda\u017c.<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-17f06fccc43\"><h2 data-pm-slice=\"1 1 []\">Czym jest cold mailing i kiedy si\u0119 go stosuje?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Cold mailing to codzienno\u015b\u0107 wielu sprzedawc\u00f3w i marketer\u00f3w. Tak zwane zimne maile to <strong>wiadomo\u015bci wysy\u0142ane do potencjalnych klient\u00f3w, kt\u00f3rych celem jest nawi\u0105zanie relacji biznesowej, czyli pro\u015bciej m\u00f3wi\u0105c \u2014 sprzeda\u017c produktu lub us\u0142ugi<\/strong>. \u017beby lepiej zrozumie\u0107, jak dzia\u0142aj\u0105 zimne maile, nale\u017cy pomy\u015ble\u0107 o tym, jak relacje biznesowe rozwijaj\u0105 si\u0119&nbsp;offline. Jeden z popularnych scenariuszy w B2B wygl\u0105da nast\u0119puj\u0105co: sprzedawca udaje si\u0119 na konferencj\u0119 bran\u017cow\u0105, a podczas wydarzenia szuka okazji do rozpocz\u0119cia rozmowy z potencjalnymi klientami. Chce dowiedzie\u0107 si\u0119 wi\u0119cej o ich biznesie, nawi\u0105za\u0107 kontakt. Najpro\u015bciej m\u00f3wi\u0105c \u2014 chce rozpocz\u0105\u0107 dialog. Tym samym w \u015bwiecie online jest cold mailing. <strong>To pr\u00f3ba rozpocz\u0119cia dialogu.<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Dlaczego m\u00f3wi si\u0119, \u017ce wysy\u0142ane w ten spos\u00f3b maile s\u0105 \u201ezimne\"? Poniewa\u017c wysy\u0142acie wiadomo\u015b\u0107, do osoby, kt\u00f3ra najprawdopodobniej wie niewiele (lub nic) o danej firmie. S\u0142yszy o niej po raz pierwszy, a o takie kontakty okre\u015bla si\u0119 jako \u201ezimne\u201d leady. Cho\u0107 nie powinno si\u0119 jeszcze ich jeszcze nazwa\u0107 potencjalnymi klientami, to istnieje szansa, \u017ce w przysz\u0142o\u015bci stan\u0105 si\u0119 leadami ciep\u0142ymi i gor\u0105cymi, czyli zainteresowanymi produktem\/us\u0142ug\u0105 i zdecydowanymi na zakup.<\/p><\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\" data-css=\"tve-u-1804bd6866e\" style=\"\">\n\t<div class=\"tve-content-box-background\" data-css=\"tve-u-1804bd6866d\" style=\"--tve-border-width:1px;\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-1804bd6866b\"><p><strong>Czytaj r\u00f3wnie\u017c:<\/strong>\n<lt-highlighter class=\"lt--mac-os\" style=\"display: none; z-index: 4 !important;\"><lt-div spellcheck=\"false\" class=\"lt-highlighter__wrapper\" style=\"width: 0px !important; height: 0px !important; transform: none !important; transform-origin: 0px 0px !important; zoom: 1 !important; margin-top: 4px !important; margin-left: 106.5px !important;\"><lt-div class=\"lt-highlighter__scroll-element\" style=\"top: 0px !important; left: 0px !important;\"><\/lt-div><\/lt-div><\/lt-highlighter><a class=\"tve-froala fr-basic\" href=\"https:\/\/seoski.pl\/seo\/lead-generation-w-praktyce-5-sposobow\/\" rel=\"nofollow\" style=\"outline: none;\" target=\"_blank\" data-lt-tmp-id=\"lt-196493\" spellcheck=\"false\">Lead generation w praktyce. 5 sposob\u00f3w na generowanie lead\u00f3w<\/a><\/p><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_text_element\"><h3 data-pm-slice=\"1 1 []\" class=\"\"><lt-highlighter class=\"lt--mac-os\" style=\"display: none; z-index: auto !important;\"><lt-div spellcheck=\"false\" class=\"lt-highlighter__wrapper\" style=\"width: 0px !important; height: 0px !important; transform: none !important; transform-origin: 0px 0px !important; zoom: 1 !important; margin-top: 3px !important;\"><lt-div class=\"lt-highlighter__scroll-element\" style=\"top: 0px !important; left: 0px !important;\"><\/lt-div><\/lt-div><\/lt-highlighter><a href=\"https:\/\/gspot.intensys.pl\/\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-lt-tmp-id=\"lt-631530\" spellcheck=\"false\" id=\"tve-jump-1804bcf5a19\">W jakich przypadkach sprawdzaj\u0105 si\u0119 kampanie cold mailingowe?<\/a><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 3 []\">Obecnie trudno znale\u017a\u0107 osob\u0119, kt\u00f3ra nie korzysta z poczty e-mail. Oznacza to, \u017ce mo\u017cecie znale\u017a\u0107 grup\u0119 docelow\u0105 online, bez wzgl\u0119du na wiek jej przedstawicieli.<\/p><p><strong>Najcz\u0119stsze zastosowania zimnych maili to:<\/strong><\/p><ul class=\"\"><li><p><strong>generowanie lead\u00f3w (lead generation) -<\/strong> wed\u0142ug danych przedstawionych przez Mailingen, a\u017c 89% marketer\u00f3w u\u017cywa maili jako g\u0142\u00f3wnego kana\u0142u do generowania lead\u00f3w<\/p><\/li><li><p><strong>badania rynku \u2014 <\/strong>cold mailing to jeden ze sposob\u00f3w prowadzenia bada\u0144, na przyk\u0142ad gdy konieczne jest zidentyfikowanie potrzeb i problem\u00f3w grupy docelowej lub zweryfikowanie pomys\u0142u na startup<\/p><\/li><li><p><strong>zaproszenia \u2014<\/strong> wiadomo\u015bci z zaproszeniami mo\u017cna wysy\u0142a\u0107 np. gdy organizujecie webinar, warsztaty czy tworzycie podcast<\/p><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18022c5e538\"><h2 data-pm-slice=\"1 1 []\">Cold email vs spam \u2014 czy mo\u017cna mi\u0119dzy nimi postawi\u0107 znak r\u00f3wno\u015bci?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Nie wszyscy \u017cywi\u0105 do cold mailingu ciep\u0142e uczucia. Wielu z nas uto\u017csamia zimne maile z irytuj\u0105cymi i nachalnymi ofertami zapychaj\u0105cymi skrzynki. Cz\u0119sto stawia si\u0119 wr\u0119cz znak r\u00f3wno\u015bci mi\u0119dzy zimnymi mailami i spamem. Nie jest to jednak s\u0142uszne. <strong>Kampania cold mailingowa r\u00f3\u017cni si\u0119&nbsp;(a przynajmniej powinna si\u0119 r\u00f3\u017cni\u0107) od spamu wy\u017cszym stopniem spersonalizowania tre\u015bci. <\/strong>Aby to osi\u0105gn\u0105\u0107, przed wys\u0142aniem wiadomo\u015bci, nale\u017cy przeprowadzi\u0107 research grupy docelowej, zbada\u0107 jej preferencje zakupowe, potrzeby i pod tym k\u0105tem dopasowa\u0107 komunikat. To w\u0142a\u015bnie dlatego odpowiednio przygotowany cold mailing jest znacznie skuteczniejszy. Zobaczcie pozosta\u0142e r\u00f3\u017cnice na infografice poni\u017cej.<\/p><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-1804bcc17ec\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image tcb-moved-image wp-image-6623\" alt=\"Cold mailing - infografika.\" data-id=\"6623\" width=\"455\" data-init-width=\"600\" height=\"933\" data-init-height=\"1230\" title=\"cold-mailing-infografika\" loading=\"lazy\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2022\/04\/cold-mailing-infografika.png\" data-link-wrap=\"true\" data-width=\"455\" data-height=\"933\" data-css=\"tve-u-180671fe7af\" style=\"\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\"><h2 class=\"\" data-pm-slice=\"1 1 []\"><lt-highlighter class=\"lt--mac-os\" style=\"display: none; z-index: auto !important;\"><lt-div spellcheck=\"false\" class=\"lt-highlighter__wrapper\" style=\"width: 0px !important; height: 0px !important; transform: none !important; transform-origin: 0px 0px !important; zoom: 1 !important; margin-top: 3px !important;\"><lt-div class=\"lt-highlighter__scroll-element\" style=\"top: 0px !important; left: 0px !important;\"><\/lt-div><\/lt-div><\/lt-highlighter><a href=\"https:\/\/www.senuto.com\/pl\/\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-lt-tmp-id=\"lt-197583\" spellcheck=\"false\" id=\"tve-jump-1804bcfb6f8\">Cold mailing a RODO \u2014 czy zimne maile s\u0105 legalne?<\/a><\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Zgodnie z RODO, czyli og\u00f3lnym rozporz\u0105dzeniem o ochronie danych, kt\u00f3re wesz\u0142o w \u017cycie w 2018 roku, nie mo\u017cna kierowa\u0107 ofert handlowych do os\u00f3b, kt\u00f3re wcze\u015bniej nie wyrazi\u0142y na to zgody. Czy oznacza to, \u017ce wysy\u0142anie zimnych maili jest nielegalne? Bynajmniej. Wystarczy pami\u0119ta\u0107 o kilku wa\u017cnych zasadach. Po pierwsze <strong>nale\u017cy wysy\u0142a\u0107 wiadomo\u015bci jedynie do kontakt\u00f3w, kt\u00f3re pozyskali\u015bmy legalnie<\/strong> (kupowanie baz mailingowych jest niedopuszczalne). Po drugie nale\u017cy unika\u0107 wysy\u0142ania oferty ju\u017c w pierwszym mailu do danego kontaktu. Zdecydowanie lepszym wyj\u015bciem jest poprzedzenie maila z ofert\u0105 handlow\u0105 takim, w kt\u00f3rym poprosicie o zgod\u0119 na jego przes\u0142anie. To \u015bwietny spos\u00f3b, aby zrobi\u0107 na odbiorcy lepsze pierwsze wra\u017cenie i wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><h2 class=\"\" data-pm-slice=\"1 1 []\"><lt-highlighter class=\"lt--mac-os\" style=\"display: none; z-index: auto !important;\"><lt-div spellcheck=\"false\" class=\"lt-highlighter__wrapper\" style=\"width: 0px !important; height: 0px !important; transform: none !important; transform-origin: 0px 0px !important; zoom: 1 !important; margin-top: 3px !important;\"><lt-div class=\"lt-highlighter__scroll-element\" style=\"top: 0px !important; left: 0px !important;\"><\/lt-div><\/lt-div><\/lt-highlighter><a href=\"https:\/\/www.semstorm.com\/pl\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-lt-tmp-id=\"lt-824527\" spellcheck=\"false\" id=\"tve-jump-1804bcfe7dd\">Jak pisa\u0107 skuteczne zimne maile? 5 wskaz\u00f3wek<\/a><\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Przekonanie odbiorc\u00f3w, aby zapoznali si\u0119 z tre\u015bci\u0105 Waszego cold maila nie jest prostym zadaniem. Istnieje jednak kilka wskaz\u00f3wek, kt\u00f3re pomog\u0105 Wam zaprojektowa\u0107 skuteczn\u0105 wiadomo\u015b\u0107. Tak\u0105, kt\u00f3ra przyci\u0105gnie uwag\u0119 odbiorc\u00f3w i dzi\u0119ki kt\u00f3rej niskim kosztem uda si\u0119 Wam zdoby\u0107 nowych klient\u00f3w.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-17ffec129dc\"><h3 data-pm-slice=\"1 1 []\">Napiszcie intryguj\u0105cy temat wiadomo\u015bci<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 3 []\">Odbiorcy decyduj\u0105 o tym, czy otworz\u0105 maila, podczas czytania tematu. Dlatego nale\u017cy po\u015bwi\u0119ci\u0107 mu sporo czasu i sprawi\u0107, \u017ceby wzbudzi\u0142 w odbiorcy ciekawo\u015b\u0107. \u0179le napisany nie tylko doprowadzi do tego, \u017ce wiadomo\u015b\u0107 b\u0119dzie zignorowana. W niekt\u00f3rych przypadkach niedopasowany temat mo\u017ce doprowadzi\u0107 do tego, \u017ce wiadomo\u015b\u0107 zostanie r\u0119cznie oznaczona jako SPAM! To z kolei mo\u017ce powodowa\u0107 problemy z dostarczalno\u015bci\u0105 maili wysy\u0142anych z naszej skrzynki.<\/p><p><strong>Pisz\u0105c tematy, pami\u0119tajcie o tych trzech kwestiach:<\/strong><\/p><ul class=\"\"><li><p>bierzcie pod uwag\u0119 punkt widzenia odbiorcy \u2014 \u017ceby temat by\u0142 intryguj\u0105cy i zach\u0119caj\u0105cy, powinien obieca\u0107 odbiorcy konkretn\u0105&nbsp;korzy\u015b\u0107<\/p><\/li><li><p>brzmijcie \u201eludzko\u201d - unikajcie zbyt \u201esprzeda\u017cowego\u201d i formalnego brzmienia. Temat powinien mie\u0107 swobodny, przyjazny i naturalny charakter<\/p><\/li><li><p>powi\u0105\u017ccie temat maila z jego tre\u015bci\u0105 \u2014 cokolwiek umie\u015bcicie w temacie, powinni\u015bcie po\u0142\u0105czy\u0107 to z reszt\u0105 wiadomo\u015bci. Unikajcie clickbait\u00f3w. Jedynie zagraj\u0105 odbiorcy na nerwach<\/p><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-1804bd0595f\"><h3 data-pm-slice=\"1 1 []\">Po\u015bwi\u0119\u0107cie wi\u0119cej czasu ni\u017c zwykle na pocz\u0105tek maila<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Nie ma co si\u0119 oszukiwa\u0107. Trudno jest rozpocz\u0105\u0107 zimnego maila. Zwykle wpada si\u0119 w pu\u0142apk\u0119 m\u00f3wienia o sobie i firmie. To jednak toruje drog\u0119 mailowi do... kosza. O czym wi\u0119c pami\u0119ta\u0107? Wst\u0119p nie powinien by\u0107 d\u0142u\u017cszy ni\u017c 2-3 zdania. Nie ma na celu przedstawiania nas ani naszej firmy. Powinien za to odnosi\u0107 si\u0119 do odbiorcy wiadomo\u015bci, jego wiedzy, osi\u0105gni\u0119\u0107, pracy. W ten spos\u00f3b skutecznie przykujecie uwag\u0119.<\/p><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17fbb1c6284\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image tcb-moved-image wp-image-6624\" alt=\"M\u0119\u017cczyzna z laptopem siedzi na schodach.\" data-id=\"6624\" width=\"649\" data-init-width=\"800\" height=\"406\" data-init-height=\"500\" title=\"cold-mailing-mezczyzna-z-laptopem\" loading=\"lazy\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2022\/04\/cold-mailing-mezczyzna-z-laptopem.jpg\" data-link-wrap=\"true\" data-width=\"649\" data-height=\"406\" data-css=\"tve-u-1804bccad5c\" style=\"\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-17fdf312f23\"><h3 data-pm-slice=\"1 1 []\">Zako\u0144czcie cold mail wezwaniem do dzia\u0142ania<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">CTA ma za zadanie przekona\u0107 odbiorc\u00f3w do zrobienia tego, czego oczekujecie, aby zrobili z Waszym zimnym mailem. Mo\u017ce to by\u0107 np. feedback, zapisanie si\u0119 na konsultacj\u0119 online, um\u00f3wienie si\u0119 na telefon. Wezwanie do dzia\u0142ania powinno w jednym zdaniu wyja\u015bni\u0107 cel maila, by\u0107 kr\u00f3tkie, zrozumia\u0142e i bezpo\u015brednie.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18067084462\"><h3 data-pm-slice=\"1 1 []\">Nie przesad\u017acie z liczb\u0105 link\u00f3w, obraz\u00f3w, zb\u0119dnych element\u00f3w<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Chocia\u017c wykorzystanie zdj\u0119\u0107 i film\u00f3w jest skutecznym sposobem przyci\u0105gni\u0119cia uwagi, starajcie si\u0119 nie przesadza\u0107 z nimi w wiadomo\u015bci. R\u00f3wnie\u017c zbyt du\u017ce, nachalne nag\u0142\u00f3wki i nadmiar koloru mog\u0105 sprawi\u0107, \u017ce mail b\u0119dzie wygl\u0105da\u0107 jak ulotka reklamowa. A wiecie, \u017ce one zwykle trafiaj\u0105 do kosza na \u015bmieci.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-1806708f223\"><h3 data-pm-slice=\"1 1 []\">Wysy\u0142ajcie wiadomo\u015bci follow up<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Jedna wiadomo\u015b\u0107 to za ma\u0142o, poniewa\u017c istnieje du\u017ca szansa, \u017ce odbiorca otrzyma j\u0105 w nieodpowiednim momencie i przegapi Waszego maila. Dlatego kampania cold mailingowa powinna uwzgl\u0119dnia\u0107 kilka <strong>follow up\u00f3w, czyli maili przypominaj\u0105cych<\/strong>. Wszystkie wiadomo\u015bci powinny tworzy\u0107 sp\u00f3jn\u0105 ca\u0142o\u015b\u0107 i dawa\u0107 odbiorcy poczucie, \u017ce pisze do niego cz\u0142owiek, a nie bot.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18022c7b3fe\"><h2 data-pm-slice=\"1 1 []\">Stosujcie zasady skutecznego cold mailingu i poszerzajcie sie\u0107 kontakt\u00f3w biznesowych<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Pisanie zimnych maili, kt\u00f3re wp\u0142ywaj\u0105 na zwi\u0119kszenie sprzeda\u017cy, to nie lada wyzwanie. Powinny by\u0107 jednocze\u015bnie zwi\u0119z\u0142e, intryguj\u0105ce oraz co wa\u017cne \u2014 zgodne z polskim i europejskim prawem. Warto jednak po\u015bwi\u0119ci\u0107 czas na ich przygotowanie, poniewa\u017c cold mailing to jedno z najbardziej efektywnych narz\u0119dzi marketingu internetowego, dost\u0119pne, nawet je\u015bli nie dysponujecie wysokim bud\u017cetem.<\/p><\/div><div class=\"thrv_wrapper thrv_symbol thrive-shortcode thrv_symbol_2804\" data-shortcode=\"thrive_symbol\" data-id=\"2804\" data-selector=\".thrv_symbol_2804\"><div class=\"thrive-shortcode-config\" style=\"display: none !important\">__CONFIG_post_symbol__{\"id\":\"2804\"}__CONFIG_post_symbol__<\/div><\/div><div class=\"thrv_wrapper thrv_social_custom thrv_social\" data-counts=\"\" data-min_shares=\"0\" data-device-config=\"{&quot;desktop&quot;:{},&quot;tablet&quot;:{},&quot;mobile&quot;:{&quot;button_type&quot;:&quot;tve_social_ib&quot;,&quot;showCount&quot;:&quot;0&quot;}}\">\n<div class=\"tve_social_items tve_social_custom tve-prevent-content-edit tve_style_6 tve_social_itb\">\n\t\n\t\t\n\t\t<div class=\"thrv_wrapper tve_s_item tve_s_fb_share tve_share_item\" data-s=\"fb_share\" data-href=\"{tcb_post_url}\" data-label=\"Share\">\n\t\t\t<a href=\"javascript:void(0)\" class=\"tve_s_link\">\n\t\t\t\t<span class=\"thrv_wrapper tve_s_icon\">\n\t\t\t\t\t<svg class=\"tcb-icon\" viewBox=\"0 0 264 512\" data-id=\"icon-fb\" data-name=\"\">\n            <path d=\"M76.7 512V283H0v-91h76.7v-71.7C76.7 42.4 124.3 0 193.8 0c33.3 0 61.9 2.5 70.2 3.6V85h-48.2c-37.8 0-45.1 18-45.1 44.3V192H256l-11.7 91h-73.6v229\"><\/path>\n        <\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"tve_s_text tve-froala\">Share<\/span>\n\t\t\t\t<span class=\"tve_s_count\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"thrv_wrapper tve_s_item tve_s_t_share tve_share_item\" data-s=\"t_share\" data-href=\"{tcb_post_url}\" data-label=\"Tweet\">\n\t\t\t<a href=\"javascript:void(0)\" class=\"tve_s_link\">\n\t\t\t\t<span class=\"thrv_wrapper tve_s_icon\">\n\t\t\t\t\t<svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-t\" data-name=\"\">\n            <path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path>\n        <\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"tve_s_text tve-froala\">Tweet<\/span>\n\t\t\t\t<span class=\"tve_s_count\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\n<\/div>\n<\/div><div class=\"thrv_wrapper thrv_ct_symbol tcb-elem-placeholder\">\n\t<span class=\"tcb-inline-placeholder-action with-icon\">\n\t\t<svg class=\"tcb-icon tcb-icon-add\"><use xlink:href=\"#tcb-icon-add\"><\/use><\/svg>\t\tInsert Content Template or Symbol\t<\/span>\n<\/div>","tve_custom_css":"@media (min-width: 300px){[data-css=\"tve-u-16c76a51d07\"] { overflow: hidden; 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