{"id":6890,"date":"2022-08-11T09:00:00","date_gmt":"2022-08-11T07:00:00","guid":{"rendered":"https:\/\/seoski.pl\/?p=6890"},"modified":"2022-08-11T09:00:00","modified_gmt":"2022-08-11T07:00:00","slug":"jak-dlugo-trzeba-czekac-efekty-pozycjonowania","status":"publish","type":"post","link":"https:\/\/seoski.pl\/en\/seo\/how-long-do-you-have-to-wait-for-the-effects-of-positioning\/","title":{"rendered":"How long do you have to wait for the effects of positioning? We answer!"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Time to read the article approx. <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p style=\"\"><a href=\"#tve-jump-17f06fccc43\" style=\"outline: none;\" spellcheck=\"false\">Firstly, the objectives should be set<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-181afb1f1db\" style=\"outline: none;\" spellcheck=\"false\">2. when will you see the first effects of positioning and what does this depend on?<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-181f748aa5a\" style=\"outline: none;\" data-lt-tmp-id=\"lt-977425\" spellcheck=\"false\">2.1 Initial site status<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-18268258130\" style=\"outline: none;\">2.2 Competitiveness<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-18287d86b7e\" style=\"outline: none;\">2.3 Website positioning budget<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-18287d8976c\" style=\"outline: none;\" data-lt-tmp-id=\"lt-343444\" spellcheck=\"false\">3. can results be achieved more quickly?<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-182403f9dbe\" style=\"outline: none;\" data-lt-tmp-id=\"lt-966566\" spellcheck=\"false\">4. can you stop positioning your website?<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-18287d8f755\" style=\"outline: none;\" data-lt-tmp-id=\"lt-833617\" spellcheck=\"false\">5. you have to wait for the effects of positioning, but... it's worth it!<\/a><\/p>\n<p data-pm-slice=\"1 1 []\"><strong>One of the most common questions asked of specialists <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/seo-2\/\" class=\"glossaryLink\">SEO<\/a> is: \"how long does it take to see SEO results?\". This question can be frustrating because clients (understandably) would like to hear a specific, definitive answer, but it is simply not possible to give one due to the many variables involved. <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/positioning\/\" class=\"glossaryLink\">Positioning<\/a> is not like paid advertising, the results of which can be seen almost immediately after 'firing up'. SEO success takes time. How much? You will find the answer in this guide! <\/strong><\/p>\n<h2 data-pm-slice=\"1 1 []\">Firstly, objectives must be set<\/h2>\n<p data-pm-slice=\"1 1 []\">Before you go any further, you need to do one thing: establish what SEO success is and make sure that the way you measure it is transparent. When it comes to creating an SEO strategy, it is common to combine goals and KPIs.<\/p>\n<p><strong>Let's break it down.<\/strong><\/p>\n<ul>\n<li><strong>Objectives -<\/strong> the end result you wish to achieve<\/li>\n<li><strong>KPI - <\/strong>indicators that show progress towards the set targets<\/li>\n<\/ul>\n<p>The objectives to be set should be <strong>measurable and achievable (realistic)<\/strong>. In order to answer the question of how long it takes to see SEO results, we will focus on the time it typically takes to get results in terms of core KPIs, understanding that targets may be unique to a particular company.<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"How long to wait for results - positioning.\" data-id=\"6892\" width=\"612\" data-init-width=\"800\" height=\"383\" data-init-height=\"500\" title=\"how-much-need-to-wait-effects-of-positioning\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2022\/08\/ile-trzeba-czekac-efekty-pozycjonowania.jpg\" data-link-wrap=\"true\" data-width=\"612\" data-height=\"383\" style=\"\"\/><\/span><\/p>\n<h2 data-pm-slice=\"1 1 []\">When will you see the first effects of positioning and what does it depend on?<\/h2>\n<p data-pm-slice=\"1 1 []\">The effects of positioning should appear within a period of <strong>6 to 12 months after the start of operations<\/strong>. By results, we mean a measurable increase in traffic and associated leads or conversions. <strong>Attention!<\/strong> This does not necessarily mean that you will have achieved your goal by that point. However, any company that invests in SEO should expect to make progress after this time.<\/p>\n<p data-pm-slice=\"1 1 []\">It is not possible to give a specific time that will apply to all websites. The best that an SEO specialist can do is to <strong>on the basis of an analysis of the current performance of the site and the proposed strategy, estimate when the effects will start to become visible<\/strong>.<\/p>\n<p data-pm-slice=\"1 1 []\">Read now what factors influence the time it takes to achieve SEO success.<\/p>\n<h3 data-pm-slice=\"1 1 []\">Initial state of the site<\/h3>\n<p data-pm-slice=\"1 1 []\">The current status and visibility of a website in Google search is a benchmark for future actions. Knowing what level the SEO metrics are at before you start SEO will help you know what actions to focus on.&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">Sometimes a website is very far down in the search results or is not visible at all. In such a situation, it will take longer to reach the TOP10 for keywords important to the company. Yes <strong>poor visibility is linked to a number of omissions on the site, which should be identified during the audit<\/strong>. Only on the basis of this will the specialist create a tailored strategy and plan specific actions.&nbsp;<\/p>\n<h3 data-pm-slice=\"1 1 []\">Competitiveness<\/h3>\n<p data-pm-slice=\"1 1 []\">You will see the effects of SEO much quicker for niche industries and queries with low competition. If you want your website to rank for highly competitive keywords, you have to reckon with the fact that it can take at least two years to get a position on the first page. On the other hand, for local or narrower keywords and phrases <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/long-tail\/\" class=\"glossaryLink\">long tail<\/a> with lower competition, it may be possible to achieve satisfactory results within 3-6 months.&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\"><strong>TIP!<\/strong> Want to check the difficulty of a keyword yourself? You can do so using <a href=\"https:\/\/ads.google.com\/intl\/pl_pl\/home\/tools\/keyword-planner\/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"outline: none;\">Google Keyword Planner<\/a> or tools <a href=\"https:\/\/www.semrush.com\/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"outline: none;\">Semrush<\/a>.<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"Semrush - keywords.\" data-id=\"6893\" width=\"751\" data-init-width=\"800\" height=\"395\" data-init-height=\"421\" title=\"semrush\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2022\/08\/semrush.png\" data-link-wrap=\"true\" data-width=\"751\" data-height=\"395\" style=\"\"\/><\/span><\/p>\n<p data-pm-slice=\"1 1 []\">Above you can see a screenshot from Semrush. In the column marked with the abbreviation KD it shows <strong>keyword difficulty as a percentage<\/strong>. The higher the percentage, the more difficult the keyword. It should be expected that it will take longer to gain a good position in the search results for keywords with a high KD%.&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">However, competition is about more than just keyword difficulty. To be able to get better and better places in the SERPs, you need to think, <strong>how competitors got to their current position and what they are doing to maintain it<\/strong>. Your strategies must take into account who you are competing with and the 'aggressiveness' of your rivals' positioning efforts.<\/p>\n<h3 data-pm-slice=\"1 1 []\">Website positioning budget<\/h3>\n<p data-pm-slice=\"1 1 []\">Of course, the budget also has a very strong influence on the time it takes for the effects of positioning to appear. The bigger the budget, the more activities the specialists can perform. Positioning involves considerable expenditure, especially the regular creation of content and the acquisition of valuable links leading to the website. Budget is also linked to the previously discussed issue of competition. In some industries, companies invest really large amounts of money in publications, for example. As you can guess, <strong>the bigger the budget of your competitors, the more you will have to invest in order to achieve the desired positioning results<\/strong>.&nbsp;<\/p>\n<h2 data-pm-slice=\"1 1 []\">Can results be achieved more quickly?<\/h2>\n<p data-pm-slice=\"1 3 []\">There are no shortcuts or magic tricks in SEO that will get you into the TOP3 in one day. However, if you want to check that you are doing everything you can to increase your website's visibility in the optimum time, make sure that:<\/p>\n<ul>\n<li>you have prioritised your activities following the audit, so you know what will benefit you most<\/li>\n<li>you act in accordance with your strategy<\/li>\n<li>you use useful tools to improve <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/positioning\/\" class=\"glossaryLink\">positioning<\/a> (e.g. <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" rel=\"noopener noreferrer\" target=\"_blank\">ScreamingFrog<\/a>, <a href=\"https:\/\/www.semrush.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Semrush<\/a>, <a href=\"https:\/\/www.senuto.com\/pl\/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"outline: none;\">Senuto<\/a>)<\/li>\n<li>verify whether the site has errors with indexing and fix them<\/li>\n<li>you have added a site map to <a href=\"https:\/\/search.google.com\/search-console\/about\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"outline: none;\">Google Search Console<\/a><\/li>\n<\/ul>\n<p><strong>Read also:<\/strong><a href=\"https:\/\/seoski.pl\/en\/seo\/platform-tools-to-support-positioning\/\" rel=\"nofollow noopener\" style=\"outline: none;\" target=\"_blank\" spellcheck=\"false\">Platforms and tools to support positioning - find out the most useful ones!<\/a><\/p>\n<h2 data-pm-slice=\"1 1 []\">Can you stop positioning your website?<\/h2>\n<p data-pm-slice=\"1 1 []\">You have achieved your dream results through positioning. You have reached the top! What next? Is it possible to drop everything and stop what you are doing? The truth is that if you do, nothing will probably change for a while. <strong>Visibility builds slowly and just as slowly is lost.<\/strong> However, in a few weeks or months, you will most likely notice that your position in the search results has deteriorated and your competitors are once again ahead of you. In order to gain the upper hand again and turn the situation around, you will again need time. <strong>Once you have reached a high position, it does not mean that you will hold it forever<\/strong>. Competition is working all the time, so you too should not stop in your positioning efforts.<\/p>\n<h2 data-pm-slice=\"1 1 []\">You have to wait for the effects of positioning, but... it's worth it!<\/h2>\n<p data-pm-slice=\"1 1 []\">One thing is certain, positioning is <strong>a process that requires time, patience and consistency. <\/strong>It is impossible to predict exactly how long it will take before you start to notice the desired effects. However, with knowledge, you can estimate this based on certain variables. There are situations where statistics will skyrocket after just a few weeks. In most cases, however, you will have to wait a few months. This does not change the fact that it is worth it! Positioning is one of the few processes that provides a long-lasting effect. If your company is visible in the search results, you will be reaching a large number of potential customers non-stop.<\/p>\n<p style=\"text-align: center; color: rgb(231, 141, 57) !important; --tcb-applied-color:rgb(231, 141, 57) !important;\"><span style=\"text-decoration: underline; --tcb-applied-color:rgb(194, 101, 14) !important;\">[Download Free E-book ]<\/span><\/p>\n<p style=\"text-align: center;\"><strong>6 secrets to increasing website visits in ANY industry, without using paid tools....<\/strong><\/p>\n<p style=\"text-align: center; color: rgb(0, 0, 0) !important; --tcb-applied-color:rgb(0, 0, 0) !important;\">(which I use to multiply visits to MY CUSTOMERS' sites in just 7 days)<\/p>\n<p style=\"text-align: center; color: rgb(0, 0, 0) !important; --tcb-applied-color:rgb(0, 0, 0) !important;\">ONE STEP AWAY FROM GUIDANCE,<\/p>\n<p style=\"text-align: center; color: rgb(0, 0, 0) !important; --tcb-applied-color:rgb(0, 0, 0) !important;\">that nobody talks about<\/p>\n<p>__CONFIG_colors_palette__{\"active_palette\":0, \"config\":{\"colors\":{\"b39a3\":{\"name\": \"Main Accent\", \"parent\":-1}}, \"gradients\":[]}, \"palettes\":[{\"name\": \"Default\", \"value\":{\"colors\":{\"b39a3\":{\"val\": \"rgb(245, 130, 4)\", \"hsl\":{\"h\":31, \"s\":0.9679,\u201dl\u201d:0.4882,\u201da\u201d:1}}},\u201dgradients\u201d:[]},\u201doriginal\u201d:{\u201ecolors\u201d:{\u201eb39a3\u201d:{\u201eval\u201d:\u201drgb(47, 138, 229)\u201d,\u201dhsl\u201d:{\u201eh\u201d:210,\u201ds\u201d:0.77,\u201dl\u201d:0.54, \"a\":1}}, \"gradients\":[]}}]}__CONFIG_colors_palette__ __CONFIG_colors_palette__{\"active_palette\":0, \"config\":{\"colors\":{\"34f05\":{\"name\": \"Main Accent\", \"parent\":-1}}, \"gradients\":[]}, \"palettes\":[{\"name\": \"Default Palette\", \"value\":{\"colors\":{\"34f05\":{\"val\": \"rgb(0, 40, 114)\"}}, \"gradients\":[]}, \"original\":{\"colors\":{\"34f05\":{\"val\": \"rgb(19, 114, 211)\", \"hsl\":{\"h\":210, \"s\":0.83,\u201dl\u201d:0.45}}},\u201dgradients\u201d:[]}}]}__CONFIG_colors_palette__ <a href=\"#\" style=\"\"><span style=\"\">  <\/span> <span style=\"\"><span style=\"\">Yes, I want an E-book!<\/span><\/span> <\/a>         <span style=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"Mockup 6 hidden clues - 3 devices.\" data-id=\"6779\" width=\"659\" data-init-width=\"800\" height=\"439\" data-init-height=\"533\" title=\"smartmockups_l3tzn7wk\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2022\/05\/smartmockups_l3tzn7wk.jpg\" data-width=\"659\" data-height=\"439\" style=\"\" data-link-wrap=\"true\" mt-d=\"0\" ml-d=\"-33\" center-h-d=\"true\"\/><\/span><\/p>\n<p style=\"text-align: left;\">By downloading the E-book, you consent to the processing of your personal data in order to receive information about promotions, news, products and services from marcinskiba.pl, in accordance with the Privacy Policy. You can unsubscribe, change or correct your data at any time.<\/p>\n<p>   <span>Insert <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/content\/\" class=\"glossaryLink\">Content<\/a> Template or Symbol<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>First of all - you need to set your objectives 2. When will you see the first effects of SEO and what does it depend on?   2.1 The initial state of the website 2.2 Competitiveness 2.3 The budget allocated to SEO 3. Can you achieve results faster? 4) Can you stop positioning your website? You have to wait for the effects of SEO, but... it's worth it! [...]<\/p>","protected":false},"author":1,"featured_media":6891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv_custom_html_shortcode\">[rt_reading_time label=\"Czas na przeczytanie artyku\u0142u ok. \" postfix=\"minut\" postfix_singular=\"minut\"]<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"tcb-clear\" data-css=\"tve-u-16c76aa8262\"><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-16c76a51d07\"><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-17f06fccc43\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">1. Po pierwsze \u2014 nale\u017cy ustali\u0107 cele<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-181afb1f1db\" class=\"tve-jump-scroll\" style=\"outline: none;\" spellcheck=\"false\">2. Kiedy zaobserwujecie pierwsze efekty pozycjonowania i od czego to zale\u017cy?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-181f748aa5a\" class=\"tve-jump-scroll\" style=\"outline: none;\" data-lt-tmp-id=\"lt-977425\" spellcheck=\"false\">2.1. Stan pocz\u0105tkowy witryny<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-18268258130\" class=\"tve-jump-scroll tve-froala\" style=\"outline: none;\">2.2. Konkurencyjno\u015b\u0107<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-18287d86b7e\" class=\"tve-jump-scroll tve-froala\" style=\"outline: none;\">2.3. Bud\u017cet przeznaczony na pozycjonowanie strony internetowej<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-18287d8976c\" class=\"tve-jump-scroll\" style=\"outline: none;\" data-lt-tmp-id=\"lt-343444\" spellcheck=\"false\">3. Czy mo\u017cna osi\u0105gn\u0105\u0107 efekty szybciej?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-182403f9dbe\" class=\"tve-jump-scroll\" style=\"outline: none;\" data-lt-tmp-id=\"lt-966566\" spellcheck=\"false\">4. Czy mo\u017cna przesta\u0107 pozycjonowa\u0107 swoj\u0105 stron\u0119?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-18287d8f755\" class=\"tve-jump-scroll\" style=\"outline: none;\" data-lt-tmp-id=\"lt-833617\" spellcheck=\"false\">5. Na efekty pozycjonowania trzeba czeka\u0107, ale... warto!<\/a><\/p><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"1\" data-color=\"rgb(255, 255, 255)\" data-css=\"tve-u-16c84b11960\" id=\"seo\">\n\t<hr class=\"tve_sep tve_sep-1\">\n<\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\"><strong>Jedno z najcz\u0119stszych pyta\u0144 zadawanych specjalistom SEO to: \u201ejak d\u0142ugo trzeba czeka\u0107 na efekty pozycjonowania?\u201d. Pytanie to mo\u017ce by\u0107 frustruj\u0105ce, poniewa\u017c klienci (co zrozumia\u0142e) chcieliby us\u0142ysze\u0107 konkretn\u0105, ostateczn\u0105 odpowied\u017a, jednak jej udzielenie jest po prostu niemo\u017cliwe ze wzgl\u0119du na wiele zmiennych. Pozycjonowanie nie jest jak p\u0142atne reklamy, kt\u00f3rych wyniki mo\u017cna zobaczy\u0107 niemal natychmiast po \u201eodpaleniu\u201d. Sukces SEO wymaga czasu. Ile? Odpowied\u017a znajdziecie w tym przewodniku! <\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-17f06fccc43\"><h2 data-pm-slice=\"1 1 []\">Po pierwsze \u2014 nale\u017cy ustali\u0107 cele<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Zanim przejdziecie dalej, musicie zrobi\u0107 jedno: ustali\u0107, czym jest sukces SEO i upewni\u0107 si\u0119, \u017ce spos\u00f3b jego mierzenia jest przejrzysty. Je\u015bli chodzi o tworzenie strategii SEO, to cz\u0119sto \u0142\u0105czy si\u0119 w niej cele i wska\u017aniki KPI.<\/p><p><strong>Roz\u0142\u00f3\u017cmy to na cz\u0119\u015bci pierwsze.<\/strong><\/p><ul class=\"\"><li><p><strong>Cele \u2014<\/strong> wynik ko\u0144cowy, kt\u00f3ry chcecie osi\u0105gn\u0105\u0107<\/p><\/li><li><p><strong>KPI \u2014 <\/strong>wska\u017aniki, kt\u00f3re pokazuj\u0105 post\u0119p w realizacji ustalonych cel\u00f3w<\/p><\/li><\/ul><p>Wyznaczane cele powinny by\u0107 <strong>mierzalne i osi\u0105galne (realne)<\/strong>. Aby odpowiedzie\u0107 na pytanie, jak d\u0142ugo trzeba czeka\u0107 na efekty pozycjonowania, skoncentrujemy si\u0119 na czasie, jaki zwykle zajmuje uzyskanie wynik\u00f3w w zakresie podstawowych wska\u017anik\u00f3w KPI, rozumiej\u0105c, \u017ce cele mog\u0105 by\u0107 unikalne dla danej firmy.<\/p><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17f06fa588e\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image tcb-moved-image wp-image-6892\" alt=\"Ile trzeba czeka\u0107 na efekty - pozycjonowanie.\" data-id=\"6892\" width=\"612\" data-init-width=\"800\" height=\"383\" data-init-height=\"500\" title=\"ile-trzeba-czekac-efekty-pozycjonowania\" loading=\"lazy\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2022\/08\/ile-trzeba-czekac-efekty-pozycjonowania.jpg\" data-link-wrap=\"true\" data-width=\"612\" data-height=\"383\" data-css=\"tve-u-1821fd4c806\" style=\"\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-181afb1f1db\"><h2 data-pm-slice=\"1 1 []\">Kiedy zaobserwujecie pierwsze efekty pozycjonowania i od czego to zale\u017cy?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Efekty pozycjonowania powinny pojawi\u0107 si\u0119 w okresie <strong>od 6 do 12 miesi\u0119cy od rozpocz\u0119cia dzia\u0142a\u0144<\/strong>. Przez wyniki rozumie si\u0119 wymierny wzrost ruchu i powi\u0105zanych z nim lead\u00f3w lub konwersji. <strong>Uwaga!<\/strong> Niekoniecznie oznacza to, \u017ce osi\u0105gniecie sw\u00f3j cel do tego momentu. Jednak ka\u017cda firma, kt\u00f3ra inwestuje w SEO, powinna spodziewa\u0107 si\u0119 post\u0119p\u00f3w po up\u0142ywie tego czasu.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Nie ma mo\u017cliwo\u015bci podania konkretnego czasu, kt\u00f3ra b\u0119dzie odnosi\u0142 si\u0119 do wszystkich stron internetowych. Najlepsze, co mo\u017ce zrobi\u0107 specjalista SEO, to <strong>na podstawie analizy bie\u017c\u0105cej wydajno\u015bci witryny i proponowanej strategii oszacowa\u0107, kiedy efekty zaczn\u0105 by\u0107 widoczne<\/strong>.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Przeczytajcie teraz, jakie czynniki wp\u0142ywaj\u0105 na czas potrzebny, aby osi\u0105gn\u0105\u0107 sukces w pozycjonowaniu.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-181f748aa5a\"><h3 data-pm-slice=\"1 1 []\" class=\"\">Stan pocz\u0105tkowy witryny<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Aktualny stan i widoczno\u015b\u0107 strony internetowej w wyszukiwarce Google to punkt odniesienia dla przysz\u0142ych dzia\u0142a\u0144. Wiedz\u0105c, na jakim poziomie s\u0105 wska\u017aniki SEO przed rozpocz\u0119ciem pozycjonowania, b\u0119dziecie wiedzie\u0107, na jakich dzia\u0142aniach nale\u017cy si\u0119 skupi\u0107.&nbsp;<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Bywa, \u017ce strona jest bardzo daleko w wynikach wyszukiwania lub wcale nie jest widoczna. W takiej sytuacji dotarcie do TOP10 na wa\u017cne dla firmy s\u0142owa kluczowe b\u0119dzie trwa\u0142o d\u0142u\u017cej. Tak <strong>s\u0142aba widoczno\u015b\u0107 zwi\u0105zana jest z wieloma zaniedbaniami na stronie, kt\u00f3re nale\u017cy zidentyfikowa\u0107 podczas audytu<\/strong>. Dopiero na jego podstawie specjalista stworzy dopasowan\u0105 strategi\u0119 i planuje konkretne dzia\u0142ania.&nbsp;<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18268258130\"><h3 data-pm-slice=\"1 1 []\" class=\"\">Konkurencyjno\u015b\u0107<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Efekty pozycjonowania mo\u017cna zobaczy\u0107 znacznie szybciej w przypadku niszowych bran\u017c i zapyta\u0144 o niskiej konkurencji. Je\u017celi chcecie, aby witryna rankowa\u0142a na wysoce konkurencyjne s\u0142owa kluczowe, musicie liczy\u0107 si\u0119 z faktem, \u017ce uzyskanie pozycji na pierwszej stronie mo\u017ce zaj\u0105\u0107 co najmniej 2 lata. Z drugiej strony w przypadku lokalnych lub w\u0119\u017cszych s\u0142\u00f3w kluczowych i fraz long tail o ni\u017cszej konkurencji mo\u017ce by\u0107 mo\u017cliwe zdobycie satysfakcjonuj\u0105cych wynik\u00f3w w ci\u0105gu 3\u20136 miesi\u0119cy.&nbsp;<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\"><strong>TIP!<\/strong> Chcecie sami sprawdzi\u0107&nbsp;trudno\u015b\u0107 s\u0142owa kluczowego? Mo\u017cecie to zrobi\u0107, korzystaj\u0105c z <a href=\"https:\/\/ads.google.com\/intl\/pl_pl\/home\/tools\/keyword-planner\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\">Planera S\u0142\u00f3w Kluczowych Google<\/a> lub narz\u0119dzia <a href=\"https:\/\/www.semrush.com\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\">Semrush<\/a>.<\/p><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-18287d37397\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image tcb-moved-image wp-image-6893\" alt=\"Semrush - s\u0142owa kluczowe.\" data-id=\"6893\" width=\"751\" data-init-width=\"800\" height=\"395\" data-init-height=\"421\" title=\"semrush\" loading=\"lazy\" src=\"https:\/\/seoski.pl\/wp-content\/uploads\/2022\/08\/semrush.png\" data-link-wrap=\"true\" data-width=\"751\" data-height=\"395\" data-css=\"tve-u-18287d373a9\" style=\"\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Powy\u017cej widzicie zrzut ekranu z Semrush. W kolumnie oznaczonej skr\u00f3tem KD pokazana jest <strong>trudno\u015b\u0107 s\u0142owa kluczowego w procentach<\/strong>. Im wy\u017cszy procent, tym trudniejsze s\u0142owo kluczowe. Nale\u017cy si\u0119 spodziewa\u0107, \u017ce zdobycie dobrej pozycji w wynikach wyszukiwania dla s\u0142\u00f3w kluczowych o wysokim KD% zajmie wi\u0119cej czasu.&nbsp;<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Jednak konkurencja to co\u015b wi\u0119cej ni\u017c tylko trudno\u015b\u0107 s\u0142owa kluczowego. \u017beby m\u00f3c zdobywa\u0107 coraz to lepsze miejsca w SERP-ach, musicie zastanowi\u0107 si\u0119, <strong>w jaki spos\u00f3b konkurenci dotarli do swojej obecnej pozycji i co robi\u0105, aby j\u0105&nbsp;utrzyma\u0107<\/strong>. Wasze strategie musz\u0105 uwzgl\u0119dnia\u0107 to, z kim konkurujecie i \u201eagresywno\u015b\u0107\u201d pozycjonerskich dzia\u0142a\u0144 rywali.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18287d86b7e\"><h3 data-pm-slice=\"1 1 []\" class=\"\">Bud\u017cet przeznaczony na pozycjonowanie strony internetowej<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Oczywi\u015bcie bardzo du\u017cy wp\u0142yw na czas pojawienia si\u0119 efekt\u00f3w pozycjonowania ma r\u00f3wnie\u017c bud\u017cet. Im wi\u0119kszy bud\u017cet, tym wi\u0119cej dzia\u0142a\u0144 specjali\u015bci mog\u0105 wykona\u0107. Pozycjonowanie wi\u0105\u017ce si\u0119 ze sporymi wydatkami, szczeg\u00f3lnie regularne tworzenie tre\u015bci i zdobywanie warto\u015bciowych link\u00f3w prowadz\u0105cych do witryny. Bud\u017cet wi\u0105\u017ce si\u0119 te\u017c z wcze\u015bniej om\u00f3wion\u0105 kwesti\u0105 konkurencji. W niekt\u00f3rych bran\u017cach firmy inwestuj\u0105 naprawd\u0119 du\u017ce kwoty np. w publikacje. Jak mo\u017cecie si\u0119 domy\u015bli\u0107, <strong>im wi\u0119kszy bud\u017cet maj\u0105 Wasi konkurenci, tym wi\u0119cej Wy b\u0119dziecie musieli zainwestowa\u0107, \u017ceby osi\u0105gn\u0105\u0107 oczekiwane efekty pozycjonowania<\/strong>.&nbsp;<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18287d8976c\"><h2 data-pm-slice=\"1 1 []\">Czy mo\u017cna osi\u0105gn\u0105\u0107 efekty szybciej?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 3 []\">W pozycjonowaniu nie ma dr\u00f3g na skr\u00f3ty i magicznych sztuczek, dzi\u0119ki kt\u00f3rym w jeden dzie\u0144 znajdziecie si\u0119 w TOP3. Je\u017celi jednak chcecie sprawdzi\u0107, czy robicie wszystko, co w Waszej mocy, aby w optymalnym czasie zwi\u0119kszy\u0107 widoczno\u015b\u0107 witryny, upewnijcie si\u0119, \u017ce:<\/p><ul class=\"\"><li><p>po wykonaniu audytu nadali\u015bcie priorytety swoim dzia\u0142aniom, dzi\u0119ki czemu wiecie, co przyniesie Wam najwi\u0119ksze korzy\u015bci<\/p><\/li><li><p>dzia\u0142acie zgodnie z opracowan\u0105 strategi\u0105<\/p><\/li><li><p>korzystacie z przydatnych narz\u0119dzi usprawniaj\u0105cych pozycjonowanie (np. <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"\">ScreamingFrog<\/a>, <a href=\"https:\/\/www.semrush.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Semrush<\/a>, <a href=\"https:\/\/www.senuto.com\/pl\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\">Senuto<\/a>)<\/p><\/li><li><p>weryfikujecie, czy strona ma b\u0142\u0119dy z indeksowaniem i naprawiacie je<\/p><\/li><li><p>dodali\u015bcie map\u0119 witryny do <a href=\"https:\/\/search.google.com\/search-console\/about\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\">Google Search Console<\/a><\/p><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\" data-css=\"tve-u-17f07010191\" style=\"\">\n\t<div class=\"tve-content-box-background\" data-css=\"tve-u-17f07010190\" style=\"--tve-border-width:1px;\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-17f0701018d\"><p><strong>Czytaj r\u00f3wnie\u017c:<\/strong>\n<lt-highlighter class=\"lt--mac-os\" style=\"display: none; z-index: 4 !important;\"><lt-div spellcheck=\"false\" class=\"lt-highlighter__wrapper\" style=\"width: 0px !important; height: 0px !important; transform: none !important; transform-origin: 0px 0px !important; zoom: 1 !important; margin-top: 4px !important; margin-left: 106.5px !important;\"><lt-div class=\"lt-highlighter__scrollElement\" style=\"top: 0px !important; left: 0px !important;\"><\/lt-div><\/lt-div><\/lt-highlighter><a class=\"tve-froala fr-basic\" href=\"https:\/\/seoski.pl\/seo\/platformy-narzedzia-wspierajace-pozycjonowanie\/\" rel=\"nofollow\" style=\"outline: none;\" target=\"_blank\" spellcheck=\"false\">Platformy i narz\u0119dzia wspieraj\u0105ce pozycjonowanie - poznaj te najbardziej przydatne!<\/a><\/p><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-182403f9dbe\"><h2 data-pm-slice=\"1 1 []\" class=\"\">Czy mo\u017cna przesta\u0107 pozycjonowa\u0107 swoj\u0105 stron\u0119?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Osi\u0105gn\u0119li\u015bcie swoje wymarzone wyniki dzi\u0119ki pozycjonowaniu. Dotarli\u015bcie na szczyt! Co dalej? Czy mo\u017cna rzuci\u0107 wszystko i zaprzesta\u0107 dzia\u0142a\u0144? Prawda jest taka, \u017ce je\u017celi tak zrobicie, to zapewne przez pewien czas nic si\u0119&nbsp;nie zmieni. <strong>Widoczno\u015b\u0107 buduje si\u0119 powoli i tak samo powoli si\u0119 j\u0105 traci.<\/strong> Jednak za kilka tygodni lub miesi\u0119cy najprawdopodobniej zauwa\u017cycie, \u017ce Wasza pozycja w wynikach wyszukiwania si\u0119 pogorszy\u0142a, a konkurencja zn\u00f3w znajduje si\u0119 przed Wami. \u017beby na nowo zdoby\u0107 przewag\u0119 i odwr\u00f3ci\u0107 sytuacj\u0119 zn\u00f3w b\u0119dziecie potrzebowali czasu. <strong>Raz zdobyta wysoka pozycja nie oznacza, \u017ce b\u0119dziecie j\u0105 zajmowa\u0107 ju\u017c na zawsze<\/strong>. Konkurencja ca\u0142y czas dzia\u0142a, wi\u0119c i Wy nie powinni\u015bcie ustawa\u0107 w swoich pozycjonerskich wysi\u0142kach.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18287d8f755\"><h2 data-pm-slice=\"1 1 []\" class=\"\">Na efekty pozycjonowania trzeba czeka\u0107, ale... warto!<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\">Jedno jest pewne, pozycjonowanie to <strong>proces, kt\u00f3ry wymaga czasu, cierpliwo\u015bci i konsekwencji. <\/strong>Nie mo\u017cna dok\u0142adnie przewidzie\u0107, ile czasu minie, zanim zaczniecie zauwa\u017ca\u0107 upragnione efekty. Jednak maj\u0105c wiedz\u0119, mo\u017cna to oszacowa\u0107 na podstawie pewnych zmiennych. S\u0105 sytuacje, w kt\u00f3rych statystyki poszybuj\u0105 w g\u00f3r\u0119 ju\u017c po kilku tygodniach. W wi\u0119kszo\u015bci przypadk\u00f3w b\u0119dzie jednak trzeba poczeka\u0107 par\u0119 miesi\u0119cy. Nie zmienia to faktu, \u017ce warto! Pozycjonowanie to jeden z niewielu proces\u00f3w, kt\u00f3ry zapewnia d\u0142ugotrwa\u0142y efekt. Je\u017celi Wasza firma b\u0119dzie widoczna w wynikach wyszukiwania, b\u0119dziecie non-stop dociera\u0107 do du\u017cej liczby potencjalnych klient\u00f3w.<\/p><\/div><div class=\"thrv_wrapper thrv_symbol thrive-shortcode thrv_symbol_2804\" data-shortcode=\"thrive_symbol\" data-id=\"2804\" data-selector=\".thrv_symbol_2804\"><div class=\"thrive-shortcode-config\" style=\"display: none !important\">__CONFIG_post_symbol__{\"id\":\"2804\"}__CONFIG_post_symbol__<\/div><\/div><div class=\"thrv_wrapper thrv_social_custom thrv_social\" data-counts=\"\" data-min_shares=\"0\" data-device-config=\"{&quot;desktop&quot;:{},&quot;tablet&quot;:{},&quot;mobile&quot;:{&quot;button_type&quot;:&quot;tve_social_ib&quot;,&quot;showCount&quot;:&quot;0&quot;}}\">\n<div class=\"tve_social_items tve_social_custom tve-prevent-content-edit tve_style_6 tve_social_itb\">\n\t\n\t\t\n\t\t<div class=\"thrv_wrapper tve_s_item tve_s_fb_share tve_share_item\" data-s=\"fb_share\" data-href=\"{tcb_post_url}\" data-label=\"Share\">\n\t\t\t<a href=\"javascript:void(0)\" class=\"tve_s_link\">\n\t\t\t\t<span class=\"thrv_wrapper tve_s_icon\">\n\t\t\t\t\t<svg class=\"tcb-icon\" viewBox=\"0 0 264 512\" data-id=\"icon-fb\" data-name=\"\">\n            <path d=\"M76.7 512V283H0v-91h76.7v-71.7C76.7 42.4 124.3 0 193.8 0c33.3 0 61.9 2.5 70.2 3.6V85h-48.2c-37.8 0-45.1 18-45.1 44.3V192H256l-11.7 91h-73.6v229\"><\/path>\n        <\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"tve_s_text tve-froala\">Share<\/span>\n\t\t\t\t<span class=\"tve_s_count\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"thrv_wrapper tve_s_item tve_s_t_share tve_share_item\" data-s=\"t_share\" data-href=\"{tcb_post_url}\" data-label=\"Tweet\">\n\t\t\t<a href=\"javascript:void(0)\" class=\"tve_s_link\">\n\t\t\t\t<span class=\"thrv_wrapper tve_s_icon\">\n\t\t\t\t\t<svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-t\" data-name=\"\">\n            <path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path>\n        <\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"tve_s_text tve-froala\">Tweet<\/span>\n\t\t\t\t<span class=\"tve_s_count\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\n<\/div>\n<\/div><div class=\"thrv_wrapper thrv_ct_symbol tcb-elem-placeholder\">\n\t<span class=\"tcb-inline-placeholder-action with-icon\">\n\t\t<svg class=\"tcb-icon tcb-icon-add\"><use xlink:href=\"#tcb-icon-add\"><\/use><\/svg>\t\tInsert Content Template or Symbol\t<\/span>\n<\/div>","tve_custom_css":"@media (min-width: 300px){[data-css=\"tve-u-16c76a51d07\"] { overflow: hidden; 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