{"id":7350,"date":"2023-04-20T09:00:00","date_gmt":"2023-04-20T07:00:00","guid":{"rendered":"https:\/\/seoski.pl\/?p=7350"},"modified":"2023-04-20T09:00:00","modified_gmt":"2023-04-20T07:00:00","slug":"deep-linking-na-czym-polega","status":"publish","type":"post","link":"https:\/\/seoski.pl\/en\/seo\/deep-linking-what-it-is\/","title":{"rendered":"Deep linking - find out what it involves"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span><span>Time to read the article approx. <\/span> <span> &lt; 1<\/span> <span>minutes<\/span><\/span><\/p>\n<p style=\"\"><a href=\"#tve-jump-17f06fccc43\">1 What are deep links?<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-187568fbc5a\" style=\"outline: none;\" data-lt-tmp-id=\"lt-779868\" spellcheck=\"false\">2 What are the deep links for?<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-18798f86037\" style=\"outline: none;\">2.1 Deep linking: page-to-page<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-1860cfbd787\" style=\"outline: none;\">2.2 Deep linking: page-to-application<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-18798f8ad01\" style=\"outline: none;\">2.3 Deep linking: application-to-application<\/a><\/p>\n<p style=\"\">&nbsp; <a href=\"#tve-jump-18798f8d2c0\" style=\"outline: none;\">2.4 Deep linking: application-page<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-185c9aac221\" style=\"outline: none;\" data-lt-tmp-id=\"lt-134689\" spellcheck=\"false\">3 What are Deferred Deep Links and when are they used?<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-187569075b3\" style=\"outline: none;\" data-lt-tmp-id=\"lt-966719\" spellcheck=\"false\">4 Deep linking and SEO<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-18756909c46\" style=\"outline: none;\">5 Deep linking and UX<\/a><\/p>\n<p style=\"\"><a href=\"#tve-jump-1860cfce5d3\" style=\"outline: none;\">6. deliver a seamless mobile experience through deep linking!<\/a><\/p>\n<p dir=\"ltr\"><strong>This may be the first time you have encountered the term \"deep <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/link\/\" class=\"glossaryLink\">link<\/a>\", however, I am convinced that in practice you use deep links on a daily basis. It's a digital navigation tool that is commonly used to help web users access content. It is simply a link to an internal element of, for example, a website or mobile app. Find out more about deep links, their use, their impact on <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/seo-2\/\" class=\"glossaryLink\">SEO<\/a> i <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/ux\/\" class=\"glossaryLink\">UX<\/a>.<\/strong><\/p>\n<h2 data-pm-slice=\"1 1 []\">What are deep links?<\/h2>\n<p dir=\"ltr\">Deep linking is a technique that enables <strong>Directly redirecting the user from one application\/page to a specific section of another application\/page, bypassing the homepage. <\/strong>So, if you came across this article from a Facebook post, for example, or from a link in a newsletter - you have just benefited from deep linking!&nbsp;<\/p>\n<p ltr>\n<\/p><ul>\n<li dir=\"ltr\"><a href=\"https:\/\/seoski.pl\/en\/seo\/b2b-search-engine-marketing-action-plan\/\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">https:\/\/seoski.pl\/seo\/marketing-b2b-w-wyszukiwarce-plan-dzialania\/<\/a> - is a deep link<\/li>\n<li dir=\"ltr\"><a href=\"https:\/\/seoski.pl\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/seoski.pl\/<\/a> - this is not a deep link<\/li>\n<\/ul>\n<p dir=\"ltr\">For a person navigating the web, deep linking is common and taken for granted. However, if you are creating websites or developing applications, the topic of deep linking becomes more complicated and much more interesting!<\/p>\n<h2 data-pm-slice=\"1 1 []\">What are the deep links for?<\/h2>\n<p dir=\"ltr\">The basic types of deep linking are: linking between websites, linking from browser to application, linking from application to website and linking between applications.<\/p>\n<h3 dir=\"ltr\">Deep linking: page-to-page<\/h3>\n<p dir=\"ltr\">This is probably the most popular type of deep linking that is often used when creating content. While site owners want to keep readers on their site, they also want to provide them with the most useful information possible. Sometimes this means linking to another website. Deep linking helps readers get to the news they want to find, and it helps a website's SEO, as search engines reward providing useful content.<\/p>\n<h3 dir=\"ltr\">Deep linking: page-to-application<\/h3>\n<p dir=\"ltr\">Linking from the browser to the app is usually done when there is a better chance that the audience will discover the content in the browser, but it can only be presented in the app. <strong>The simplest example is discovering and downloading the apps themselves. <\/strong>Imagine you are browsing the web and come across an app that seems interesting. You click the link, your browser closes and the app shop on your device opens and takes you directly to the page of the app in question. This is an example of deep linking!<\/p>\n<p dir=\"ltr\">Its implementation is more complicated. It requires coding, and the process itself varies depending on the operating systems for which the application is optimised.<\/p>\n<h3 dir=\"ltr\">Deep linking: application-to-application<\/h3>\n<p dir=\"ltr\">Deep linking between two applications involves creating a link that opens one application from within the other, redirecting the user directly to a specific section or functionality. This allows the user to move easily and quickly between applications to perform a specific task or obtain specific information. One common example would be sending a link to a YouTube video via instant messaging. You click the link and the specific video opens in the YT app on your mobile device.<\/p>\n<p><span><img decoding=\"async\" alt=\"Deep linking - infographic.\" data-id=\"7352\" width=\"798\" data-init-width=\"800\" data-init-height=\"500\" title=\"infographic-deep-linking\" loading=\"lazy\" src=\"\/\/seoski.pl\/wp-content\/uploads\/2023\/04\/infografika-deep-linking.png\" data-link-wrap=\"true\" data-width=\"798\" style=\"\"\/><\/span><\/p>\n<h3 dir=\"ltr\">Deep linking: application-page<\/h3>\n<p dir=\"ltr\">An example of this kind of deep linking could be clicking a link in a calendar app to open a conversation on Zoom in a browser.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong><a href=\"https:\/\/wordpress.org\/plugins\/weforms\/\" data-lt-tmp-id=\"lt-643006\" spellcheck=\"false\">What are Deferred Deep Links and when are they used?<\/a><\/strong><\/h2>\n<p dir=\"ltr\">Deferred Deep Links are a special type that <strong>allows the user to go directly to a specific location on the mobile app, even if they do not have it installed on their device.<\/strong> They are primarily used to encourage users to download the app, as well as to increase conversions and user engagement.<\/p>\n<p dir=\"ltr\">They work in the following way: the user clicks on a deep link that takes them to a page with information about the app in question, and is then prompted to download and install the app. <strong>After downloading and opening the app, the user is redirected directly to the place in the app where the deep link led.<\/strong><\/p>\n<p dir=\"ltr\">Deferred Deep Links are particularly useful for marketing campaigns and advertising activities that focus on conversions. They allow the user to be directed directly to a selected functionality in the application and speed up the process of making a purchase or using a service.<\/p>\n<p><strong>Read also:<\/strong><a href=\"https:\/\/seoski.pl\/en\/seo\/ux-page-layout-how-to-create\/\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\" data-lt-tmp-id=\"lt-942045\" spellcheck=\"false\">UX-compatible page layout - create a maximally usable website<\/a><\/p>\n<h2 dir=\"ltr\">Deep linking and SEO<\/h2>\n<p dir=\"ltr\">Links leading to specific subpages of a website are an important part of the link profile that affects a site's position in search results. The more trusted references, the higher the ranking and authoritativeness of the site. <strong>Deep linking allows you to create a natural link profile that will be positively evaluated by Google's robots.<\/strong> It is important that the deep linking is in line with the users' description and intentions. Otherwise, it may be interpreted as an attempt to manipulate the algorithms, which may result in a drop in ranking.<\/p>\n<p dir=\"ltr\">Deep linking is also applicable to social media. If your posts correspond to specific products, for example, you can refer the user back to them on your website so that he or she makes a transaction more conveniently. You shorten the purchasing process and accelerate the opportunity to increase profits.<\/p>\n<p><span><img decoding=\"async\" alt=\"A smiling web user.\" data-id=\"7353\" width=\"715\" data-init-width=\"800\" data-init-height=\"500\" title=\"smiling-woman-with-glasses-computer\" loading=\"lazy\" src=\"\/\/seoski.pl\/wp-content\/uploads\/2023\/04\/usmiechnieta-kobieta-w-okularach-komputer.jpg\" data-link-wrap=\"true\" data-width=\"715\" style=\"\"\/><\/span><\/p>\n<h2 dir=\"ltr\">Deep linking and UX<\/h2>\n<p dir=\"ltr\">Imagine that you have just found an advertisement or simply a link that interests you. However, when you click it, you are redirected to the homepage instead of the page you wanted to visit. You search for it, but eventually give up. Sound familiar? Many people have certainly experienced similar situations that have negatively affected their user experience (UX) and caused frustration.<\/p>\n<p dir=\"ltr\">Deep linking is a solution to this problem due to the fact that it allows users to reach specific content or functionality in an app or on a website more quickly and easily. <strong>This allows users to find what they are looking for in a less time-consuming way and with less difficulty, which in turn improves their overall experience of the platform.<\/strong><\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>Deliver a seamless mobile experience with deep linking!<\/strong><\/h2>\n<p dir=\"ltr\">Nowadays, the use of mobile devices is the norm, so website and mobile app owners need to adapt to the needs of their users. Deep linking is a key element in ensuring user satisfaction and a positive experience when using a website or app. It also shortens conversion paths, which increases the chances of converting visitors into customers.<\/p>\n<p data-pm-slice=\"1 1 []\"><strong> <\/strong><\/p>\n<p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\">\n<\/p><ul><\/ul>\n<p><b><\/b><\/p>\n<p><b><br>\n<\/b><\/p>\n<p style=\"font-size: 25px\"><b>Are you a business owner but not on the first page of Google?\ud83e\udd2f<\/b><\/p>\n<p style=\"font-size: 17px\">Imagine being able to break the glass ceiling on Google and appear in the TOP 10 \ud83d\udcc8  <b>Sound intriguing?<\/b> \ud83e\uddd0 Sign up for a 15-minute <b>free online consultation<\/b> \ud83d\udcf2 We will discuss your case and demonstrate on real <b>results of our charges<\/b> - what you can gain!<\/p>\n<p style=\"font-size: 17px\">Leave your contact details. We'll call you with an offer of a convenient time for an interview \ud83d\udcf2<\/p>\n<p>   Your name <span data-name=\"your-name\"><\/span>   Your e-mail address <span data-name=\"your-email\"><\/span>   Your phone <span data-name=\"tel-850\"><\/span>   Your business' web address <span data-name=\"your-subject\"><\/span>  I consent to the processing of the above data for the purpose of contacting me. Read more in <a href=\"https:\/\/seoski.pl\/en\/privacy-policy-2\/\">privacy policy<\/a>.<span data-name=\"acceptance-502\"><span><span><\/span><\/span><\/span><\/p>\n<p style=\"display: none !important;\">\u0394<\/p>\n<p>    <span>Insert <a href=\"https:\/\/seoski.pl\/en\/slownik-seo\/content\/\" class=\"glossaryLink\">Content<\/a> Template or Symbol<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Time to read the article approx. &lt; 1 minute 1. What are deep links? 2. What are deep links used for?   2.1 Deep linking: page-to-page 2.2 Deep linking: page-to-application 2.3 Deep linking: application-to-application 2.4 Deep linking: application-to-page 3. What are Deferred Deep Links and when are they used? 4 Deep linking a SEO [...].<\/p>","protected":false},"author":1,"featured_media":7351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv_custom_html_shortcode\">[rt_reading_time label=\"Czas na przeczytanie artyku\u0142u ok. \" postfix=\"minut\" postfix_singular=\"minut\"]<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"tcb-clear\" data-css=\"tve-u-16c76aa8262\"><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-16c76a51d07\"><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-17f06fccc43\" class=\"tve-jump-scroll\">1. Czym s\u0105 deep linki?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-187568fbc5a\" class=\"tve-jump-scroll\" style=\"outline: none;\" data-lt-tmp-id=\"lt-779868\" spellcheck=\"false\">2. Do czego s\u0142u\u017c\u0105 deep linki?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-18798f86037\" class=\"tve-jump-scroll\" style=\"outline: none;\">2.1. Linkowanie g\u0142\u0119bokie: strona-strona<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-1860cfbd787\" class=\"tve-jump-scroll\" style=\"outline: none;\">2.2. Linkowanie g\u0142\u0119bokie: strona-aplikacja<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-18798f8ad01\" class=\"tve-jump-scroll\" style=\"outline: none;\">2.3. Linkowanie g\u0142\u0119bokie: aplikacja-aplikacja<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\">&nbsp; <a href=\"#tve-jump-18798f8d2c0\" class=\"tve-jump-scroll\" style=\"outline: none;\">2.4. Linkowanie g\u0142\u0119bokie: aplikacja-strona<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-185c9aac221\" class=\"tve-jump-scroll\" style=\"outline: none;\" data-lt-tmp-id=\"lt-134689\" spellcheck=\"false\">3. Czym s\u0105 Deferred Deep Links i kiedy si\u0119 je stosuje?<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-187569075b3\" class=\"tve-jump-scroll\" style=\"outline: none;\" data-lt-tmp-id=\"lt-966719\" spellcheck=\"false\">4. Deep linking a SEO<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-18756909c46\" class=\"tve-jump-scroll\" style=\"outline: none;\">5. G\u0142\u0119bokie linkowanie a UX<\/a><\/p><p data-css=\"tve-u-1762d00c799\" style=\"\"><a href=\"#tve-jump-1860cfce5d3\" class=\"tve-jump-scroll\" style=\"outline: none;\">6. Dostarczaj p\u0142ynne mobilne do\u015bwiadczenia dzi\u0119ki g\u0142\u0119bokiemu linkowaniu!<\/a><\/p><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"1\" data-color=\"rgb(255, 255, 255)\" data-css=\"tve-u-16c84b11960\" id=\"seo\">\n\t<hr class=\"tve_sep tve_sep-1\">\n<\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\"><strong>By\u0107 mo\u017ce pierwszy raz spotykasz si\u0119 z terminem \u201edeep link\u201d, jednak jestem przekonany, \u017ce w praktyce korzystasz z deep link\u00f3w na co dzie\u0144. To narz\u0119dzie nawigacji cyfrowej, kt\u00f3re jest powszechnie u\u017cywane, aby u\u0142atwi\u0107 u\u017cytkownikom sieci dost\u0119p do tre\u015bci. Jest to po prostu link do wewn\u0119trznego elementu np. strony internetowej lub aplikacji mobilnej. Dowiedz si\u0119 wi\u0119cej na temat deep link\u00f3w, ich zastosowania, wp\u0142ywu na SEO i UX.<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-17f06fccc43\"><h2 class=\"\" data-pm-slice=\"1 1 []\">Czym s\u0105 deep linki?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Deep linking to technika, kt\u00f3ra umo\u017cliwia <strong>bezpo\u015brednie przekierowanie u\u017cytkownika z jednej aplikacji\/strony do konkretnej sekcji innej aplikacji\/strony, z pomini\u0119ciem strony g\u0142\u00f3wnej. <\/strong>Tak wi\u0119c, je\u017celi trafi\u0142e\u015b na ten artyku\u0142 np. ze wpisu na Facebooku, albo z linku w newsletterze - to w\u0142a\u015bnie skorzysta\u0142e\u015b z deep linkingu!&nbsp;<\/p><p class=\" dir=\" ltr\"\"=\"\"><\/p><ul class=\"\"><li dir=\"ltr\"><a href=\"https:\/\/seoski.pl\/seo\/marketing-b2b-w-wyszukiwarce-plan-dzialania\/\" target=\"_blank\" rel=\"nofollow\" class=\"\" style=\"outline: none;\">https:\/\/seoski.pl\/seo\/marketing-b2b-w-wyszukiwarce-plan-dzialania\/<\/a> - to deep link, czyli g\u0142\u0119boki link<\/li><li dir=\"ltr\"><a href=\"https:\/\/seoski.pl\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/seoski.pl\/<\/a> - to nie jest deep link<\/li><\/ul><p><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Dla osoby poruszaj\u0105cej si\u0119 po sieci linkowanie g\u0142\u0119bokie jest powszechne i uwa\u017cane za oczywiste. Jednak\u017ce, je\u015bli tworzysz strony internetowe lub rozwijasz aplikacje, temat deep linkingu staje si\u0119 bardziej skomplikowany i znacznie bardziej interesuj\u0105cy!<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-187568fbc5a\"><h2 class=\"\" data-pm-slice=\"1 1 []\">Do czego s\u0142u\u017c\u0105 deep linki?<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Podstawowe rodzaje deep linkingu to: linkowanie mi\u0119dzy stronami internetowymi, linkowanie z przegl\u0105darki do aplikacji, linkowanie z aplikacji do strony internetowej oraz linkowanie mi\u0119dzy aplikacjami.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18798f86037\"><h3 class=\"\" dir=\"ltr\">Linkowanie g\u0142\u0119bokie: strona-strona<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">To prawdopodobnie najpopularniejszy rodzaj deep linkingu, kt\u00f3ry cz\u0119sto stosuje si\u0119 przy okazji tworzenia tre\u015bci. Cho\u0107 w\u0142a\u015bciciele witryn chc\u0105 zatrzymywa\u0107 czytelnik\u00f3w na swojej stronie, to chc\u0105 r\u00f3wnie\u017c dostarcza\u0107 im mo\u017cliwe najprzydatniejsze informacje. Czasami oznacza to konieczno\u015b\u0107 podlinkowania do innej strony internetowej. Deep linking pomaga czytelnikom trafi\u0107 na wiadomo\u015bci, kt\u00f3re chc\u0105 znale\u017a\u0107, a stronie internetowej pomaga w pozycjonowaniu, poniewa\u017c wyszukiwarki nagradzaj\u0105 za dostarczenie u\u017cytecznych tre\u015bci.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-1860cfbd787\"><h3 class=\"\" dir=\"ltr\">Linkowanie g\u0142\u0119bokie: strona-aplikacja<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Linkowanie z przegl\u0105darki do aplikacji jest zazwyczaj wykonywane wtedy, gdy istniej\u0105 wi\u0119ksze szanse, \u017ce odbiorcy odkryj\u0105 tre\u015b\u0107 w przegl\u0105darce, ale mo\u017ce by\u0107 ona zaprezentowana tylko w aplikacji. <strong>Najprostszym przyk\u0142adem jest odkrywanie i pobieranie samych aplikacji. <\/strong>Wyobra\u017a sobie, \u017ce przegl\u0105dasz sie\u0107 i trafiasz na apk\u0119, kt\u00f3ra wydaje si\u0119 interesuj\u0105ca. Klikasz link, Twoja przegl\u0105darka zamyka si\u0119, a otwiera si\u0119 sklep z aplikacjami na Twoim urz\u0105dzeniu i zabiera Ci\u0119 bezpo\u015brednio na stron\u0119 danej aplikacji. To przyk\u0142ad deep linkingu!<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Jego wdro\u017cenie jest bardziej skomplikowane. Wymaga kodowania, a sam proces r\u00f3\u017cni si\u0119 w zale\u017cno\u015bci od system\u00f3w operacyjnych, dla kt\u00f3rych aplikacja jest zoptymalizowana.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18798f8ad01\"><h3 class=\"\" dir=\"ltr\">Linkowanie g\u0142\u0119bokie: aplikacja-aplikacja<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Deep linking mi\u0119dzy dwoma aplikacjami polega na stworzeniu linku, kt\u00f3ry otworzy jedn\u0105 aplikacj\u0119 z poziomu drugiej, przekierowuj\u0105c u\u017cytkownika bezpo\u015brednio do okre\u015blonej sekcji lub funkcjonalno\u015bci. Dzi\u0119ki temu u\u017cytkownik mo\u017ce \u0142atwo i szybko przechodzi\u0107 mi\u0119dzy aplikacjami, aby wykona\u0107 okre\u015blone zadanie lub uzyska\u0107 konkretne informacje. Jednym z powszechnych przyk\u0142ad\u00f3w mo\u017ce by\u0107 wysy\u0142anie linku do filmu na YouTube przez komunikator. Klikasz link, a konkretne wideo otwiera si\u0119 w aplikacji YT na Twoim urz\u0105dzeniu mobilnym.<\/p><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-18287d37397\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image tcb-moved-image wp-image-7352\" alt=\"Deep linking - infografika.\" data-id=\"7352\" width=\"798\" data-init-width=\"800\" data-init-height=\"500\" title=\"infografika-deep-linking\" loading=\"lazy\" src=\"\/\/seoski.pl\/wp-content\/uploads\/2023\/04\/infografika-deep-linking.png\" data-link-wrap=\"true\" data-width=\"798\" data-css=\"tve-u-18798f5a743\" style=\"\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18798f8d2c0\"><h3 class=\"\" dir=\"ltr\">Linkowanie g\u0142\u0119bokie: aplikacja-strona<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Przyk\u0142adem tego rodzaju deep linkingu mo\u017ce by\u0107 klikni\u0119cie odno\u015bnika w aplikacji kalendarza, aby otworzy\u0107 rozmow\u0119 na Zoomie w przegl\u0105darce.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-185c9aac221\"><h2 class=\"\" data-pm-slice=\"1 1 []\"><strong><a href=\"https:\/\/wordpress.org\/plugins\/weforms\/\" class=\"\" data-lt-tmp-id=\"lt-643006\" spellcheck=\"false\">Czym s\u0105 Deferred Deep Links i kiedy si\u0119 je stosuje?<\/a><\/strong><\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Deferred Deep Links, czyli odroczone linki g\u0142\u0119bokie to specjalny rodzaj, kt\u00f3ry <strong>umo\u017cliwia u\u017cytkownikowi przej\u015bcie bezpo\u015brednio do okre\u015blonego miejsca w aplikacji mobilnej, nawet je\u015bli nie ma jej zainstalowanej na swoim urz\u0105dzeniu.<\/strong> Stosuje si\u0119 je przede wszystkim w celu zach\u0119cenia u\u017cytkownik\u00f3w do pobrania aplikacji, a tak\u017ce zwi\u0119kszenia konwersji i zaanga\u017cowania u\u017cytkownik\u00f3w.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Dzia\u0142aj\u0105 one w nast\u0119puj\u0105cy spos\u00f3b: u\u017cytkownik klika na deep link, kt\u00f3ry prowadzi go do strony z informacj\u0105 o danej aplikacji, a nast\u0119pnie zostaje poproszony o pobranie i zainstalowanie aplikacji. <strong>Po pobraniu i otwarciu aplikacji u\u017cytkownik jest przekierowywany bezpo\u015brednio do miejsca w aplikacji, do kt\u00f3rego prowadzi\u0142 deep link.<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Deferred Deep Links s\u0105 szczeg\u00f3lnie przydatne w przypadku kampanii marketingowych oraz dzia\u0142a\u0144 reklamowych, kt\u00f3re skupiaj\u0105 si\u0119 na konwersjach. Pozwalaj\u0105 na bezpo\u015brednie skierowanie u\u017cytkownika do wybranej funkcjonalno\u015bci w aplikacji i przyspieszenie procesu dokonywania zakupu lub korzystania z us\u0142ug.<\/p><\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\" data-css=\"tve-u-17f07010191\" style=\"\">\n\t<div class=\"tve-content-box-background\" data-css=\"tve-u-17f07010190\" style=\"--tve-border-width:1px;\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-17f0701018d\"><p><strong>Czytaj r\u00f3wnie\u017c:<\/strong>\n<lt-highlighter class=\"lt--mac-os\" data-lt-linked=\"1\" style=\"display: none; z-index: auto !important;\"><lt-div spellcheck=\"false\" class=\"lt-highlighter__wrapper\" style=\"width: 440.969px !important; height: 18px !important; transform: none !important; transform-origin: 0px 0px !important; zoom: 1 !important; margin-top: 4px !important; margin-left: 106.5px !important;\"><lt-div class=\"lt-highlighter__scroll-element\" style=\"top: 0px !important; left: 0px !important; width: 440.969px !important; height: 18px !important;\"><canvas class=\"lt-highlighter__canvas\" width=\"49\" height=\"18\" style=\"display: none; top: 0px !important; left: 392px !important;\"><\/canvas><\/lt-div><\/lt-div><\/lt-highlighter><a href=\"https:\/\/seoski.pl\/seo\/uklad-strony-ux-jak-stworzyc\/\" target=\"_blank\" rel=\"nofollow\" class=\"\" style=\"outline: none;\" data-lt-tmp-id=\"lt-942045\" spellcheck=\"false\">Uk\u0142ad strony zgodny z UX - stw\u00f3rz maksymalnie u\u017cyteczn\u0105 witryn\u0119<\/a><\/p><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-187569075b3\"><h2 class=\"\" dir=\"ltr\">Deep linking a SEO<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Linki prowadz\u0105ce do konkretnych podstron witryny to wa\u017cny element profilu linkowego, kt\u00f3ry ma wp\u0142yw na pozycj\u0119 strony w wynikach wyszukiwania. Im wi\u0119cej zaufanych odwo\u0142a\u0144, tym wy\u017csza pozycja w rankingu oraz autorytatywno\u015b\u0107 witryny. <strong>Deep linking pozwala na tworzenie naturalnego profilu linkowego, kt\u00f3ry b\u0119dzie pozytywnie oceniany przez roboty Google.<\/strong> Wa\u017cne jest, aby deep linking by\u0142 zgodny z opisem i intencjami u\u017cytkownik\u00f3w. W przeciwnym razie mo\u017ce to zosta\u0107 odczytane jako pr\u00f3ba manipulacji algorytmami, co mo\u017ce skutkowa\u0107 spadkiem pozycji w rankingu.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Deep linking ma r\u00f3wnie\u017c zastosowanie w mediach spo\u0142eczno\u015bciowych. Je\u015bli Twoje posty odpowiadaj\u0105 na przyk\u0142ad konkretnym produktom, mo\u017cesz odes\u0142a\u0107 u\u017cytkownika do nich na stronie WWW, aby w wygodniejszy spos\u00f3b dokona\u0142 transakcji. Skracasz proces zakupowy i przyspieszasz mo\u017cliwo\u015b\u0107 zwi\u0119kszenia zysk\u00f3w.<\/p><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-185158d5fc4\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image tcb-moved-image wp-image-7353\" alt=\"U\u015bmiechni\u0119ta u\u017cytkowniczka sieci.\" data-id=\"7353\" width=\"715\" data-init-width=\"800\" data-init-height=\"500\" title=\"usmiechnieta-kobieta-w-okularach-komputer\" loading=\"lazy\" src=\"\/\/seoski.pl\/wp-content\/uploads\/2023\/04\/usmiechnieta-kobieta-w-okularach-komputer.jpg\" data-link-wrap=\"true\" data-width=\"715\" data-css=\"tve-u-185c9a64a15\" style=\"\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-18756909c46\"><h2 class=\"\" dir=\"ltr\">G\u0142\u0119bokie linkowanie a UX<\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">Wyobra\u017a sobie, \u017ce w\u0142a\u015bnie znalaz\u0142e\u015b interesuj\u0105c\u0105 Ci\u0119 reklam\u0119 lub po prostu link. Jednak, gdy go klikasz, zostajesz przekierowany na stron\u0119 g\u0142\u00f3wn\u0105 zamiast na stron\u0119, kt\u00f3r\u0105 chcia\u0142e\u015b odwiedzi\u0107. Szukasz jej, ale w ko\u0144cu rezygnujesz. Brzmi znajomo? Wiele os\u00f3b z pewno\u015bci\u0105 do\u015bwiadczy\u0142o podobnych sytuacji, kt\u00f3re wp\u0142yn\u0119\u0142y negatywnie na ich do\u015bwiadczenie u\u017cytkownika (UX) i spowodowa\u0142y frustracj\u0119.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">G\u0142\u0119bokie linkowanie to rozwi\u0105zanie tego problemu ze wzgl\u0119du na to, \u017ce umo\u017cliwia u\u017cytkownikom szybsze i \u0142atwiejsze dotarcie do konkretnych tre\u015bci lub funkcjonalno\u015bci w aplikacji, lub na stronie internetowej. <strong>Dzi\u0119ki temu u\u017cytkownicy mog\u0105 znale\u017a\u0107 to, czego szukaj\u0105 w mniej czasoch\u0142onny spos\u00f3b i z mniejszymi trudno\u015bciami, co z kolei poprawia ich og\u00f3lne wra\u017cenia z korzystania z danej platformy.<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" id=\"tve-jump-1860cfce5d3\"><h2 class=\"\" data-pm-slice=\"1 1 []\"><strong>Dostarczaj p\u0142ynne mobilne do\u015bwiadczenia dzi\u0119ki g\u0142\u0119bokiemu linkowaniu!<\/strong><\/h2><\/div><div class=\"thrv_wrapper thrv_text_element\"><p dir=\"ltr\">W dzisiejszych czasach korzystanie z urz\u0105dze\u0144 mobilnych jest norm\u0105, dlatego w\u0142a\u015bciciele stron internetowych i aplikacji mobilnych musz\u0105 dostosowa\u0107 si\u0119 do potrzeb swoich u\u017cytkownik\u00f3w. Deep linking to kluczowy element zapewniaj\u0105cy zadowolenie u\u017cytkownik\u00f3w i pozytywne do\u015bwiadczenia zwi\u0105zane z korzystaniem z us\u0142ug danego serwisu czy apki. Skraca te\u017c \u015bcie\u017cki konwersji, co zwi\u0119ksza szanse na przekszta\u0142cenie odwiedzaj\u0105cych w klient\u00f3w.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-pm-slice=\"1 1 []\"><strong> <\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_symbol thrive-shortcode thrv_symbol_2804\" data-shortcode=\"thrive_symbol\" data-id=\"2804\" data-selector=\".thrv_symbol_2804\"><div class=\"thrive-shortcode-config\" style=\"display: none !important\">__CONFIG_post_symbol__{\"id\":\"2804\"}__CONFIG_post_symbol__<\/div><\/div><div class=\"thrv_wrapper thrv_social_custom thrv_social\" data-counts=\"\" data-min_shares=\"0\" data-device-config=\"{&quot;desktop&quot;:{},&quot;tablet&quot;:{},&quot;mobile&quot;:{&quot;button_type&quot;:&quot;tve_social_ib&quot;,&quot;showCount&quot;:&quot;0&quot;}}\">\n<div class=\"tve_social_items tve_social_custom tve-prevent-content-edit tve_style_6 tve_social_itb\">\n\t\n\t\t\n\t\t<div class=\"thrv_wrapper tve_s_item tve_s_fb_share tve_share_item\" data-s=\"fb_share\" data-href=\"{tcb_post_url}\" data-label=\"Share\">\n\t\t\t<a href=\"javascript:void(0)\" class=\"tve_s_link\">\n\t\t\t\t<span class=\"thrv_wrapper tve_s_icon\">\n\t\t\t\t\t<svg class=\"tcb-icon\" viewBox=\"0 0 264 512\" data-id=\"icon-fb\" data-name=\"\">\n            <path d=\"M76.7 512V283H0v-91h76.7v-71.7C76.7 42.4 124.3 0 193.8 0c33.3 0 61.9 2.5 70.2 3.6V85h-48.2c-37.8 0-45.1 18-45.1 44.3V192H256l-11.7 91h-73.6v229\"><\/path>\n        <\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"tve_s_text tve-froala\">Share<\/span>\n\t\t\t\t<span class=\"tve_s_count\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"thrv_wrapper tve_s_item tve_s_t_share tve_share_item\" data-s=\"t_share\" data-href=\"{tcb_post_url}\" data-label=\"Tweet\">\n\t\t\t<a href=\"javascript:void(0)\" class=\"tve_s_link\">\n\t\t\t\t<span class=\"thrv_wrapper tve_s_icon\">\n\t\t\t\t\t<svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-t\" data-name=\"\">\n            <path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path>\n        <\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"tve_s_text tve-froala\">Tweet<\/span>\n\t\t\t\t<span class=\"tve_s_count\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\n<\/div>\n<\/div><div class=\"thrv_wrapper thrv_ct_symbol tcb-elem-placeholder\">\n\t<span class=\"tcb-inline-placeholder-action with-icon\">\n\t\t<svg class=\"tcb-icon tcb-icon-add\"><use xlink:href=\"#tcb-icon-add\"><\/use><\/svg>\t\tInsert Content Template or Symbol\t<\/span>\n<\/div>","tve_custom_css":"@media (min-width: 300px){[data-css=\"tve-u-16c76a51d07\"] { overflow: hidden; 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