30 Years of Experience, Rating 5.0★
They deserved a site that sells
See how we rebuilt the website of a print shop from Lębork. From a custom nightmare to a modern sales system on WordPress + Elementor.
Client: Inesdruk - Printing House from Lębork
Inesdruk is a company with 30 years of experience, specialising in advanced printing and finishing: luxury boxes in solid cardboard, hotstamping, gilding, UV varnishes, comprehensive service for the beauty industry. Their in-house assembly team and individual approach to each customer make them one of the best-rated printers in the region.
But their website? It was a custom nightmare that didn't show the true value of the company and blocked their sales growth.
Project in figures
🚨 Problem: Sales Blocking Page
A company with 28 years of experience and a 5.0★ rating deserved a site to match its reputation. But the reality was different. The client's goal was simple: more traffic to the site = increased sales. But the old site blocked this goal at every turn.
Every change required contact with a programmer. Every repair generated costs. The site was "crashing". - Layouts did not hold together, elements overlapped, responsiveness was problematic.
- Adding a new product? PLN 200-300 + waiting time
- Price change? Phone call to the programmer
- Gallery update? Another account
- Repairing crashed systems? Very expensive and time-consuming
Business implications: The client was abandoning the changes because they were too expensive. The website had become outdated and did not reflect the company's true offering.
Navigation was chaotic. Users were getting lost on the site. You click on "Advertising Gadgets".... you land on "Car wrapping". Menus led to the wrong sub-pages.
- Product categories led to the wrong places
- Breadcrumbs (crumbs) did not work properly
- Users could not find what they were looking for
- Google did not understand the structure of the site
Business implications: High bounce rate, low conversion, frustrating user experience.
The SEO structure was completely neglected. The company with a rating of 5.0★ was practically invisible in the search engine.
- H1 headings: many pages had the same H1 or none at all
- Structure H2-H6: chaos or lack of hierarchy
- Meta descriptions: generic or missing
- Alt texts: most photos without descriptions
- Loading speed: the page loaded slowly
Business implications: Zero organic traffic from Google.
There was no information on the website about what really sets Inesdruk apart:
- Luxury boxes made of solid cardboard? No information available.
- Advanced refinements? Invisible.
- An in-house installation team? Not mentioned.
- Comprehensive service for the beauty industry? Not enough descriptions.
- Prefolding and packaging prototyping? None.
Business implications: Customers thought it was an ordinary print shop. They didn't see the premium value.
WordPress + Elementor = Business Independence
The first decision was key: full conversion to WordPress + Elementor Pro.
The SAM customer can now:
- Update implementation galleries - drag & drop
- Change prices and descriptions - immediately
- Create new sub-pages - when a new service is launched
- Edit content - without worrying about the page "crashing"
Savings: Hundreds of zlotys per month, and thousands per year.
Elementor isn't just a technical tool - it's business autonomy and rapid response to change.
Content written from scratch by SEO copywriters
Each subpage got content created from scratch with SEO and conversion in mind.
- H1 headings: unique for each sub-page
- Structure H2-H6: logical hierarchy
- Key phrases: optimisation for specific queries
- Internal linking: thoughtful connections
- Meta-descriptions: encouraging clicks
- Alt text: all photos described
Example: instead of "We offer printing" - specific descriptions of the services and their values.
Design to match the logo - minimalist but lively
We created a site that reflects the energy of the brand without overwhelming the user.
- Base: white and light grey
- Logo accents: in CTAs, icons, details
- Consistent palette: a harmonious look
Effect: The website is modern but distinctive and 'branded'.
Organise and display the full range of products
The most important thing was to show ALL the specialities - not just the basics, but what is premium and distinctive.
Why it matters: the client sees the full range of possibilities and understands what they are paying for.
Galleries of real-life implementations
Each service category has a gallery of real projects, not stock.
- Images of premium packaging with enhancements
- Realisations for the beauty industry
- Vehicle wraps and outdoor projects
- Each photo with brief description
Technical and performance optimisation
The site needs to look good and run fast - we did a full optimisation.
- Image optimisation: compression + lazy loading
- Code minification: CSS and JS
- Caching: faster loading
- Responsiveness: mobile-first on every device
Benefits for business
What specifically has the client gained from the new website?
Zero change costs
The customer edits the content, prices, galleries himself. No phone calls to the programmer or bills for every change.
Visibility on Google
Headline structure and internal linking prepared for SEO. Real potential for organic traffic growth.
A quality image
Design shows premium and experience. The site builds trust from the first entry.
Perfect responsiveness
Mobile-first. The layout works correctly on phones, tablets and desktop.
Charging speed
Better UX, lower bounce rate and better conversions.
Full presentation of the offer
Beauty industry, premium packaging, finishing - all clearly shown.
Logical navigation
Users find what they are looking for easily. Google understands the structure better.
Distinctive feature: own assembly team
A strong sales argument clearly demonstrated: from design to installation - all in one company.
Scope of technical work
What exactly did we do?
Implementation details
| Technology | WordPress + Elementor Pro |
| Content | Written from scratch for SEO |
| Design | Colour scheme to match the logo |
| SEO On-Page | Structure H1-H6, meta descriptions, alt texts |
| Linking | Thoughtful and logical |
| Image optimisation | Compression, lazy loading |
| Speed | Caching, code minification |
| Edibility | 100% customer control |
| Galleries | Realisations with descriptions |
| Service categories | Dedicated sub-sites for specialisations |
| CTA | Clear calls to action |
Transformation: Before and After
See the specific differences between the old and the new site
🎉 Results and Effects
What have we achieved for the client?
- A modern site, reflecting the company's 30 years of experience and quality with a rating of 5.0★.
- Colour scheme to match the logo - minimalist but lively and distinctive
- 100% control of the site - the client edits the content themselves without cost or waiting for a programmer
- Every page optimised for SEO - well thought-out structure of H1-H6 headings
- Full presentation of the range - beauty industry, premium packaging, refinements clearly shown
- Galleries of real projects demonstrating the quality of the company's work and experience
- Internal linking that directs where it should - logical navigation for the user and Google
- Loading speed significantly improved - better conversion and lower bounce rate
- Responsiveness perfect on all devices - mobile-first design
- Distinguishing your own installation team - a clear advantage over advertising agencies
- Goal achieved: the website supports sales instead of blocking them
- Saving hundreds of zlotys a month in change and update costs
Your Company Also Deserves a Better Website
Great feedback, but a page from the previous decade?
Are you working on a custom theme that costs a fortune every time you change it?
Does your website look different to how your company works?
Customers don't see your true value?
We give companies the pages they deserve.
WordPress, Elementor, SEO, design - comprehensive.
Pages that show real value and support sales.
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