Szymkowiak Law Firm:
+36% visibility on Google
How we combined premium design, intuitive UX and local SEO to create a site that attracts customers
Challenge
The law firm had a website, but it was not working as it should. The problems ran deeper than outdated design.
Chaotic navigation
A client looking for legal help was getting lost in a complicated menu. The contact was hidden under the 'Blog' tab - you had to hover your mouse to see it at all. This is a classic example of how to lose a potential client in 10 seconds.
Invisible on Google
The content was short and not optimised for SEO. Potential clients from Bielsko-Biała searched for 'solicitor divorce' or 'lawyer criminal cases' - but the law firm simply wasn't there. Zero visibility = zero new clients.
Blog like a wall of text
The articles were valuable, but there were no photos, no clear headlines, no sectioning. The form was repulsive before anyone had time to read the content.
Only in Polish
The law firm serves international clients, but the website was only available in Polish. This limited the reach and lost potential foreign clients.
Old version of the website: complicated menu and hidden contact
Solution
We designed the site with the person in mind who is stressed and needs to find an answer quickly: "Will this solicitor help me with my case?".
Mega Menu instead of chaos
We built intuitive mega menu, which immediately shows all the law firm's specialisations. Criminal law, family law, civil law, real estate - all in one place, without hidden sub-pages.
A colour scheme that builds confidence
Green, gold, black - A palette that communicates seriousness, professionalism and exclusivity. Lots of white space, modern fonts, professional photos of the law firm and team.
Home: elegance, simplicity, professionalism
Contact at your fingertips
The contact page is now accessible from anywhere on the site - in the menu, in the footer, as CTA buttons. We added clickable phone numbers and emails. On your phone, one click and you're calling.
A blog that reads
We have added pictures, clear headings, tags to help you scan the content. Articles are now eye and brain friendly - it's easy to find what's interesting.
New blog: easy to read, with clear images and headlines
Bilingualism without complications
We have implemented a plug-in for automatic translationwhich translates all content into English. The law firm can now serve international clients without additional work.
SEO embedded in the DNA of the website
We wrote all the content with a view to local SEO. H1/H2 headings optimised for the key phrases the clients wanted. Meta descriptions, loading speed, image optimisation.
About us - the human face of the firm
We have expanded the 'About us' section. Now each lawyer has a dedicated page with biography, specialisations and achievements. We have added feedback from satisfied clients in a prominent place.
Dedicated sub-site for each solicitor - builds trust
Technology that supports business
Page on WordPress + Elementor - the customer can update the content himself. Cloudflare security. Everything is responsive - on a phone the site looks just as good as on a computer.
Effects
The numbers don't lie - here are the concrete results we achieved for Kancelaria Szymkowiak
on Google
36% more opportunities for potential clients to find a law firm
These are the keywords that convert.
for legal aid
Easy access to contact = fewer barriers between need and conversion
Increase in SEO visibility over time
Steady increase in visibility on Google
Why does it work?
A good website is an investment that pays off over the years
Design tailored to the sector
A law firm requires professionalism and seriousness - our colour scheme and typography communicate this from the first second.
SEO that brings in customers
It's not enough to have a beautiful website - it needs to be visible on Google. Local SEO is our speciality.
UX based on psychology
We understand what a stressed client is looking for and how to make it as easy as possible for them. Every element has a purpose.
Mobile-first
Most people search for a lawyer over the phone. Our website works perfectly on any device.
How do we work?
Our process ensures that your website is not only beautiful, but above all - effective
Step 1
Analysis and strategy
We talk about your industry, target audience and business goals. We analyse the competition and identify opportunities.
Step 2
UX/UI design
We create a design tailored to your industry. All based on user psychology and conversion best practices.
Step 3
Content optimisation for SEO
We write content optimised for local SEO and your target group. Every word matters - to users and to Google.
Step 4
Implementation and testing
We build the site on WordPress + Elementor, test on all devices and browsers. We optimise for speed and security.
Step 5
Launch and monitoring
We launch the site, set up the analytics tools and monitor the first results. We are with you all the way.
Step 6
Continuous optimisation
SEO is a marathon, not a sprint. We monitor results, optimise content and positions in Google, provide reports.
"A good website is not a cost, it's an investment that attracts customers and builds brand authority over the years."
Would you like a similar site for your business?
Every industry is different. Every target group has different needs. We'll show you how to create a bespoke website for your business - one that not only looks beautiful, but most importantly works.
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