Anchor is the so-called anchorwhich is located between the and tags in the code HTML. It is a very important element of positioning, which is taken into account by search engines. Anchor on websites is usually distinguished by a different colour, bold or underlined. When you hover your cursor over it, you will see in the bottom left corner of the page which page you will be taken to.
Anchor types:
- Anchory Exact match
- Address URL
- Brand URL
- Zero Match
- Partial Match
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