Cloaking

Cloaking belongs to a group of SEO methods that search engines do not accept, and indeed prohibit.

Cloaking is part of negative techniques Black Hat SEOwhich can lead to a page being removed from a search engine's index. The method itself is based on presenting search engines with different content than what is on the page in question.

This action is simply misleading Google's robot. By doing so, you can increase your position in search engine visibility.