Content comes from English, which means content. Content is what we call all the content that is on a page:
- subpages
- blog posts
- product and category descriptions
- offer
- price list
In addition, we call content all of a company's social media communication. Of course, content is also images, infographics, podcasts, music.
Well-optimised content has a positive impact on SEO, it increases the number of visitors to the site and consequently positions the site higher in the search engine.