CTR

CTR, or Click Through Rate, is a term that stands for click-through rate. It is expressed as a percentage. It presents information on the number of unique clicks on at least one link in a given message to the number of all messages sent in a given advertising campaign. It is an indicator with which the quality and effectiveness of a campaign can be assessed. With a high CTR, it is certain that the advertising is good and works well. Pas it will receive a response from the audience in the form of clicks.

A simple formula for CTR:

CTR= clicks/views x 100%