Geotargeting

Geotargeting is a mechanism that makes it possible to determine the location of a user of a website. This is done through IP device or GPS-enabled location on it. When it comes to geotargeting using the GPS module, this is usually done on mobile devices such as smartphones. This mechanism allows an ad to be displayed to a specific group of recipients who are in the relevant area. What is more, it is usually regional advertising. It is also worth mentioning that geotargeting is also used for positioning.