Google Adwords

Google Adwords is an advertising platform from Google that allows the display of text, image and video ads. The adverts are displayed on the Google search engine. The advantage of Google adverts is that they are displayed to users at a given moment, when they are searching for something. For example, when a user types "hairdresser in Krakow" into the search engine, the first thing displayed at the top of the results are ads for hairdressers from Krakow. Only underneath, results from organic traffic. 

Google ad types: 

• directing to a website or shop
• geared to more phone calls - include phone number and "click to call" button
• directing to your shop - locating your company on the map