Key phrase

A key phrase is a word or set of words for which a website is positioned. Using key phrases, we can search for products, services that interest us. For example, when we need to buy trousers, all we need to do is type 'trousers' into the search engine. The so called long tails work much better, then we will narrow down our search to the trousers we are looking for, e.g. black men's trousers.

Examples of key phrase types:

• Branded - we usually use when we do not know the full name of the company or brand name. 
• Local e.g. air conditioning Warsaw
• general, e.g. automotive tools