URL, or Uniform Resource Locator. It is usually referred to simply as a web address. It is responsible for specifying, for example, a web page on the Internet. Furthermore, it also determines how the page is downloaded via various protocols, e.g. the Internet. HTTPS. The URL is human readable and was created to replace the address of the IP. This makes it easy for everyone to remember, for example, seoski.co.uk, which would not be so easy with a string of digits.