The psychology of online shopping in 2025: what really motivates your customers to buy?
Time to read the article approx. 5 minutes
1. How has the pandemic changed the psychology of shopping? 2. Emotions versus logic - who really makes the decisions? 3. A new type of consumer: the cautious optimist4. Why personalisation must go...
The competition has an inferior website, but more customers. How is this possible?
Time to read the article approx. 5 minutes
1. why the 'better' site doesn't always win?2. what you can't see that determines the outcome 3. the marketing mix that really works4. How to find the weaknesses of a website?5. Audit...
TikTok Algorithm in 2025: How do you get your videos on the For You Page? [tips]
Time to read the article approx. 6 minutes
The myth of the TikTok case2. How does the TikTok algorithm work in 2025? 2.1 User interactions - the heart of the algorithm 2.2 Video information - or what TikTok 'reads' in...
The customer path in 2025: Why the traditional persona is no longer enough [+ a new approach].
Time to read the article approx. 5 minutes
1. new reality, new customer2. Why does the traditional persona no longer work?3. Decision psychology: what really drives the modern consumer?4. AI in behavioural analysis....
Website audit: the cheapest way to boost sales that no one is talking about
Time to read the article approx. 5 minutes
1. a technical audit is not a report for a programmer, but a map showing where the money is running away2. Website audit as an investment with high ROI 3. What is worth checking every quarter? Practical checklist4....
The anatomy of a viral script: The 7 elements that stop the thumbs-up and trigger outreach
Time to read the article approx. 5 minutes
1. virality is not magic. It's the mechanics of emotion2. What exactly is a 'viral script'?3. Seven elements of an effective viral script 3.1. Hook - 3 seconds,...
Why your website is killing sales (and you don't even know it)
Time to read the article approx. 6 minutes
1. abandoned pages - the stats that hurt2. the 7 most common problems that block sales 2.1. page loading too slow 2.2. lack of...
Your product is not for everyone. And that's a very good thing. Here's how to find your ideal customer in 2025
Time to read the article approx. 6 minutes
The myth of the "one-size-fits-all product "2. Demographics versus psychographics - where does the real difference lie? 3. Three ways to really know your customer ...
The six most common B2B sales mistakes that could cost you customers
Time to read the article approx. 4 minutes
Mistake 1: Follow-ups without a strategy2. Mistake 2: Lack of understanding of the decision-making process with the customer3. Mistake 3: Focusing on the product instead of the customer's problem4. Mistake 4: Lack of...
Why 90% companies don't know how to create viral content on TikTok [+ 5 mistakes that block you].
Time to read the article approx. 6 minutes
1. viral content - magic or strategy?2. why do people share video?3. five mistakes that destroy the potential of your content 3.1....
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