Redesign of the Roltor.co.uk website:
SEO behaviour + New energy
How we refreshed a company with 30 years' experience in the market without losing earned positions in Google - eliminating customer frustrations and increasing conversions
Problems of the Old Site
The website was working... but customers were getting lost, the contact was hidden and the design was outdated
Disappearing menus = lost customers
When clicking on a tab, the main menu disappeared and appeared.... on the right-hand side. Customers would lose track, return to the main page and eventually call a competitor.
Contact without form = lost orders
'Contact' tab hidden in the top bar, invisible in the menu. And on it? Just contact details. No form - every additional barrier is a lost customer.
Outdated design = lack of freshness
The minimalist website of earlier years needed a new energy. No implementation graphics, poor content hierarchy, product chaos.
The Challenge: Don't Lose Your SEO Positions
Roltor not only ran Google Ads campaigns with us, but also SEO positioning. The results? Great. But a site redesign could have destroyed them - one mistake in the site map would have meant years of work lost.
SEO results before redevelopment - everything had to be preserved
Solution: Evolution, Not Revolution
We kept what worked + fixed the problems + added new energy
Maintaining the SEO sitemap
We created a new map based on the old one - so that Google doesn't lose track. No URLs have disappeared, all redirects work. Zero risk.
Fixed menu at the top
Main menu always visible - the customer does not get lost, does not return to the beginning. He is free to explore the offer without frustration.
24/7 contact form
Contact now in the main menu, immediately visible. Full form on the page: name, email, phone, subject, message. Zero barriers to contact.
Refreshed design
We kept the minimalism, the brand colours and the white space. But we added: graphics of authentic realisations, clear product cards, better content hierarchy.
Gallery of real-life implementations
Photos provided by the client - real designs, authentic workmanship. Building trust by showing what the company really does.
Mobile-first responsive
The website works perfectly on all devices. Design first for mobile, then desktop - because most customers search on their phone.
Before and After - Concrete Changes
See how the transformation of the key elements of the site looked
Old homepage
- Outdated design
- No implementation schedules
- Poor content hierarchy
- The menu disappears when you click
New homepage
- Refreshed, modern design
- Product cards with graphics
- Clear hierarchy of information
- Fixed menu always visible
Old contact page
- Hidden tab in the top bar
- Contact details only
- No contact form
- A difficult path to contact
New contact page
- Visible in the main menu
- Full contact form
- All fields: name, email, phone, message
- No barriers to sending an enquiry
Old advice section
- Minimal presence of content marketing
- Basic entries without an SEO strategy
- Lack of visual hierarchy
- Untapped lead potential
New advice section
- An active blog with valuable advice
- Professional SEO-optimised entries
- Clear entry sheets with thumbnails
- Content marketing that builds expertise
Old product page
- No implementation schedules
- Chaos in the content
- Poor product presentation
- The menu disappears when you enter
New product page
- Gallery of authentic realisations
- Structured content with graphics
- Clear product sheets
- Intuitive navigation
Results: What Did It Give to Business?
Concrete effects of the redesign - SEO, conversions, user experience
SEO - all preserved
"Terrace awning Warsaw - still #1
89 phrases in the TOP 10 - maintained
Estimated traffic increased by +139%
Conversions - simpler contact
The form works 24/7
Customers write at their leisure
The owner gets complete enquiries
UX - no frustration
Menu always visible
Customers do not get lost
Intuitive navigation through the offer
Confidence - real projects
Authentic photos of the realisation
Customers see genuine quality
Building authority in the sector
Design - fresh energy
Modern design
Maintained brand identity
Minimalism + functionality
Mobile - works perfectly
Responsive design
Mobile-first approach
Perfect on every device
Scope of the Redevelopment
Complete technical transformation preserving SEO best practices
WordPress platform
Stable, expandable CMS with full control
Content migration
Safe transfer of all materials while maintaining structure
Backup
Full backup of the old site before work commences
Contact form
Configuration and integration with email system
Modern template
Responsive template adapted to the industry
SEO Premium
Yoast SEO Premium + integrations with Google Analytics and Search Console
Technical optimisation
Headings, meta descriptions, ALT attributes, WEBP image compression
SSL certificate
Secure HTTPS connection for users
Implementation gallery
Authentic project photos provided by the client
Blog/Hints section
Content marketing and valuable customer content
Does your website need a makeover too?
If your website is more than 3 years old, customers are getting lost on it, and you're afraid of losing positions in Google - just what we did for Roltor will work for you too.
- We retain all SEO positions earned
- We eliminate user frustrations
- We add conversion tools (forms, CTAs)
- Refreshing design without losing identity
- We operate mobile-first for maximum efficiency
We'll show you how to refresh your website without the risk of losing leads
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