The Polonics Tandem - A Professional Teacher's Personal Brand
See how we created a website from scratch for a Polish language teacher who wanted to build her personal brand and attract students without intermediaries
Project in figures
Website from scratch for a teacher building a personal brand
Building a website from scratch
Functional sub-pages
Local SEO optimisation
Fully responsive
Challenge: Starting from scratch
How do you build a teacher's personal brand without your own website?
⚠️ What came before the project?
Justyna Czupiłka used to tutor matriculation and eighth-grade exam preparation. She had regular students and great feedback, but all enquiries came through external advertising sites. She lacked her own professional online business card to build a personal brand and generate direct contacts.
- No website of its own: total dependence on external platforms and their commissions.
- Lack of control over image: could not show her expertise, her approach to students, her authentic story.
- Difficulty in building trust: Without its own website, it was difficult to stand out from the competition and show value.
- Google invisibility: potential customers searching for "matriculation tutoring Łódź" could not find it.
Solution: Professional website from scratch
WordPress + Elementor + full SEO optimisation
✓ What have we created?
We built a professional website from scratch on WordPress with an intuitive Elementor. It's not just a 'business card' - it's a fully-fledged personal branding tool. Ms Justyna got a site that she can easily update herself, that is highly visible on Google and that builds trust from the first second. Warm communication, authentic photos, real customer reviews and a clear price list - all to make it easy for parents and students to make a decision.
Homepage: Warm colours, an illustration of tandem bikes (a metaphor for learning together), clear services and encouragement.
Key elements of the website
What makes a successful brand-building website?
Warm, authentic communication
Storytelling instead of dry facts. Already in the hero section the message "Polish lesson whose main character is you" - shows a student-centred, not teacher-centred approach.
Clearly defined 3 service areas
Courses and tutoring, proofreading, copywriting - each with an icon, a description and an opportunity to explore in more detail. The client knows immediately what to expect.
Confidence-building "About me" section
An authentic photo, Ms Justyna's real story, her approach to students and her values. People buy from people - that's why we show a real person, not an impersonal company.
Real customer feedback
Real names and authentic stories. Each review shows a specific problem and how Ms Justyna helped solve it. This builds credibility.
Transparent price list
Two clear tables - prices for proofreading and application documents and for classes. No hidden costs, no 'call for price'. Transparency builds trust.
FAQs to address concerns
How are the classes going? Can I make up? What if I have to cancel? Ms Justyna knows these questions, so she answers them in advance - saving time and building confidence.
Simple contact form
Name, email or phone, message - and you're done. It takes 30 seconds to send an enquiry. Plus alternative ways: phone, Skype, Facebook. Everyone will find their preferred channel.
Easy handling by the customer
The drag-and-drop element allows you to update content, change prices, add photos yourself - without any programming knowledge. It takes just a few minutes to change.
📸 Key sections of the website
3 service areas: Courses and tutoring, Proofreading and editing, Copywriting - each with a dedicated icon and description.
About me section: Justyna's authentic story, experience, approach to students and numbers build credibility.
Real opinions: -concrete success stories of Justyna's students.
Transparent price list: Transparent pricing for proofreading, application documents and classes - no hidden costs.
Simple contact: Form + alternatives (phone, Skype, Facebook) + clear hours of availability.
Mobile-first: The website looks perfect on phones - parents often look for tutoring just from mobile.
Benefits for business
What has Justina gained from the new website?
Independence from external platforms
No more commissions or dependence on ad services. Ms Justyna now has her own space where she builds her brand and generates enquiries directly for herself.
Personal brand building 24/7
The website works non-stop. It shows Ms Justyna's results, her authentic approach to students and real results. It builds confidence before anyone calls her.
Visibility in Google search
SEO optimisation for local phrases - potential clients can now find Ms Justyna organically.
Higher customer conviction
Real reviews, a clear price list, FAQs, an authentic story - all reduce doubt and speed up the decision to contact. Customers feel more confident.
Easy to manage without a programmer
Elementor is an intuitive drag-and-drop editor. Ms Justina can update content herself, change prices, add photos or new reviews - without waiting for a web developer.
Professional image
The website immediately shows that this is not 'someone who makes money after hours', but a professional teacher with experience and values. This sets her apart from the competition.
Technical details
What we built the Tandem Polonist website on
🛠️ Platform and tools
- WordPress - a stable CMS with a huge community
- Elementor - intuitive editor
- Yoast SEO - search engine optimisation
- SSL certificate - secure connection (HTTPS)
- Responsive design - ideal for mobile
📄 Structure and subpages
- Home (Start) - hero + 3 services + reviews
- Offer - detailed descriptions of services + price lists
- About me - Justyna's story + cooperation
- Blog - articles about learning Polish
- Contact - form + contact details + FAQ
🎨 Design and UX
- Warm colours (orange, beige, purple)
- Illustration of tandem bicycles (metaphor)
- Authentic photos of Mrs Justyna
- Clear navigation - clear CTAs
- Fast loading - image optimisation
🔍 SEO and optimisation
- Meta titles and descriptions for local phrases
- H1-H6 headings optimised
- SEO-friendly URL structure
- Loading speed optimised
What does the client say?
Justyna Czupiłka's opinion on cooperation
I would definitely recommend SEOSki. The person who worked with me in the creation of my website has supported me with good advice on many occasions and has ensured that the website looks good and and attracted new customers.)
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