Which WordPress theme to choose for your site? Guide.
Time to read the article approx. 7 minutes
1. themes vs. WordPress templates - what is the difference? 2. Paid or free WordPress themes - which one should you bet on? 3. Choosing a theme - these are the aspects you need to...
Keywords in SEO - a guide for beginners.
Time to read the article approx. 6 minutes
1 What are keywords? 1.1 Why are keyword phrases important? 1.2 What is keyword difficulty? 2. Types of keywords 2.1 General...
Black Hat SEO - 10 techniques to avoid.
Time to read the article approx. 6 minutes
White Hat SEO vs Black Hat SEO 2. The most common Black Hat SEO techniques 2.1.Cloaking 2.2 Hidden 301 redirects 2.3 Link exchange systems (SWL) 2.4 Stuffing...
B2B marketing - everything you need to know.
Time to read the article approx. 5 minutes
B2B, B2B, D2C sectors - definitions 2. B2B marketing - basic assumptions3. B2B versus B2C marketing - differences 3.1 The market 3.2 The buying and selling process 3.3 The motivation...
How to write an effective product description in 5 steps?.
Time to read the article approx. 6 minutes
What is a product description in an online shop? 2. Product descriptions and SEO - the importance3. How to prepare a product description? 5 steps 3.1 Speak the language of benefits 3.2....
Chatbots - friendly and helpful technology.
Time to read the article approx. 5 minutes
What are chatbots? 2. What do customers think about chatbots? Key statistics3. Benefits and use of chatbots for businesses 3.1. Why use a chatbot for your business?4. How...
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