New online shop for truck turbocharger remanufacturing company
The old site was blocking sales. The new WooCommerce with SEO turned turbokott.com into a Google customer finding machine.
See what the transformation looked like
A site that blocked sales
Mr Michal runs a company called Turbo Kott Works in Illinois. He sells and remanufactures turbochargers for trucks - Cummins, Volvo, Paccar, Mack, Caterpillar. His customers are looking for specific part numbers. They hit the website and ... they left. Because the site didn't allow trust to be built.
No logo and broken graphics
The homepage did not display logos or product images. The first impression was disqualifying.
Chaotic URLs
Long, unreadable URLs with full product names - disastrous for Google and for the user copying the link.
Outdated WordPress
The site was running on a version that could not be updated without risking a complete scattering of content.
Zero visibility in Google
At the start of the monitoring - only 1 phrase in the TOP 10. Competitors were picking up customers who were searching for exactly these products.
Old turbokott.com website - broken graphics, no logo, outdated template
A shop that sells and positions itself
Product finder - on the homepage and in the shop
Mr Michael's customers know exactly what they are looking for - they type in the part number or turbocharger model. The search engine works both on the homepage and in the shop catalogue. Finding takes seconds, not minutes of frustration.
Product charts that eliminate pre-purchase doubts
Each turbocharger has full technical specifications: part number, dozens of interchange numbers, weight, core charge, list of what goes into the kit - gasket set, speed sensor, balancing, oil leak test. Bookmarks with warranty policy, core return, shipping and installation tips answer questions before the customer has time to ask them.
Shop categories described under SEO
Each category - Cummins, Volvo/Mack, Paccar, Caterpillar, Detroit - has content optimised for the phrases that mechanics and fleet owners type into Google. It is these pages that have started to gain positions and bring in organic traffic.
A blog that builds trust and attracts traffic
We have written technical articles answering the questions customers are looking for before they hit the shop - symptoms of a turbocharger failure, the difference between new and remanufactured, the history of specific engine series. Each article builds the authority of the expert and at the same time works for visibility on Google.
A year of SEO collaboration - what the figures show
We published the new website in autumn 2023. You can see exactly that moment in the graph - an immediate surge in visibility that grew consistently throughout the year.
SEO growth for a year
stable increase in visibility
Visibility of turbokott.com in Senuto - a clear jump after the implementation of the new site in autumn 2023
What is included in the implementation
Works perfectly on any device
Most customers browse the shop on their phone - so the whole project was created with a mobile-first approach. Navigation, search engine, product cards - all adapted to the smartphone screen.
Homepage
Mobile menu
Product card
Search engine
Do you want your website to work for visibility in Google?
Make an appointment for a free consultation and see what we can do for your business.
English 
Polish 
German