No website will rank high in search results if its content presents low quality and is of no value to users. This is a simple but crucial truth, the understanding of which will allow your sites to hit higher and higher positions in Google. What the cornerstone of the title has to do with all this content? What is it and what does it have to do with SEO? Read in today's article.
What does cornerstone content mean?
From English, "cornerstone" should be translated as "cornerstone", i.e. the stone in the corner of the building. In modern times, this is the term used to describe the first stone (or brick) to start a building. In the past, for example, the name of the builder was placed on it, and the laying of the foundation stone in the case of important buildings is still accompanied by a solemn ceremony. You may ask: "well, but what does all this have to do with my website?". Cornerstone is a term that also applies to the content on the website. Cornerstone content is an issue in the field of SEO and content marketing and, according to the simplest definition, it is the most important, highest quality content on a page and a logical link structure.
How else can cornerstone content be defined? It is a kind of core of the website that has very important tasks. Here are some of them:
- providing high quality, interesting, useful and comprehensive information on a given topic
- making a good first impression on site visitorsfamiliarise them with your area of activity, show them your company as a specialist in the field of
- although in the case of cornerstone content the sale of products/services is not an end in itself, the content should reflect the mission of the business in question
The art of content building
In the next paragraph, you will learn what content should be your cornerstone. However, you need to know that simply creating and publishing them is not the end of the job. Care should also be taken to ensure appropriate internal linking, i.e. linking of content. How do you make it easier for yourself? Once you have chosen the most important content, think of it as a centre or axis. What effect do we want to achieve? Google should be able to see that a subpage is linked to, for example, several other articles and thus recognise that it is an important element of the website. So when you have sub-pages optimised for long tail phrases (long tail), there should be a link to the main article. Ideally, this should take the form of an anchor that fits naturally into the text.
What should the cornerstone content be? Guidance
Start with what you already have!
Before you learn tips on what cornerstone content should be, it is worth mentioning something that is unfortunately often overlooked. We are talking about... tweaking! Before you start writing new content, you should take a look at the content that is already on the site. There are certainly some among them that are already an important part of the website. And while they may have been written with optimisation in mind, time makes it possible to look at them with a critical eye and find opportunities for improvement. Work on the language, timeliness of the text (Google will appreciate that!) and SEO. It is worth noting LSI - semantic key phrasesThe main phrase of the text is related to the topic. How to look for them? There are, of course, several ways to do this, here they are:
- 1the first way is manual searchResearch allows you to find the most frequently occurring words and phrases to include in your article. Research allows you to find the most frequently occurring words and phrases in a given context, which you should take into account when writing the article yourself. Of course, this is arduous work and requires patience
- 2the second way is use of Google promptsAfter typing an important phrase into the bar, scroll to the very bottom of the search results and see the "searches similar to:" section. There you will also find phrases useful for the long tail
- 3the third method is use of the Google Keyword Planner, a tool we are all familiar with. From the list of suggestions, you can select phrases that relate to the main phrase, but also broaden it
- 4the last method is to use tools dedicated to LSI searches. One of these is Twinword.
Complete the site with new, chipped content!
You already know what to write about, now it's time to know the answer to the question - how do you create the most important content?
Cornerstone content - a website on solid ground
Our article would not be complete if we did not mention that cornerstone content is not just about writing good texts. It also includes infographics, videos, images and even sound files. It is up to you to choose the content you think is most important for the site. Articles may or may not be the best communication material.
The preparation of cornerstone content is not only important from the point of view of the user - meeting his or her expectations of the content and ensuring convenience when navigating the site. It also affects its position in search results. If you have read our previous articles, it is obvious to you that Google gratifies high quality texts, and by introducing a logical internal structure to the page, it tells the robots which sub-pages are the most important. Creating such a structure may seem complicated, so you should think about it from the very beginning of your content creation! Of course, you don't have to do it yourself. At SEOSki, we deal with this on a daily basis and know our way around content, so we can take your site under our wing as well.
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