Nowadays, with competition on the internet becoming increasingly fierce, businesses need to take measures to stand out from the crowd. This is why more and more companies are focusing their efforts on a local strategy SEOLocal SEO means optimising your website for local customers. Local SEO aims to increase a company's visibility in search results for people looking for products or services in a specific region. One powerful tool that can help you achieve this is geotagging your images. In this article, you will learn how to use the potential of photo geotagging in the context of local SEO to increase your business' visibility and reach customers.
Photo geotagging - what does it involve?
Image geotagging is an important concept in terms of local SEO, but still few people know what it is. In the simplest terms, it is the process of adding precise position data (such as a specific latitude and longitude) to an image on the web. Geotags are special tags that allow you to assign a location not only to an image, but also to a document or video.
What is geotagging for?
Although web users cannot see these tags, search engines read, catalogue and analyse them. This allows them to link your photo to your location. Remember that search engines take a person's current location into account when delivering their results. This is why the use of geotags is so important. They are essential if you are betting on local SEO. Think of it this way: if you run a local business in Wroclaw, you don't care about finding customers in Warsaw, Krakow or Gdansk.
If you have Company profile on Google (formerly Google My Company)It is also worth ensuring that the photos you add to it include the location of your company.
Benefits of geotagging images in a business card for local SEO
The use of geotagging can bring many benefits to local SEO. Here are some of them:
Improved local visibility: With geotagging, your business can be found more easily by people searching for products or services in your geographical area. Geotagging increases the chances of your business being displayed in local search engine results.
Specific target group: Geotagging allows you to focus on a specific geographical area, which is extremely important for local businesses. It allows you to reach potential customers who are most interested in your services in a particular region.
How to geotag?
A geotag can be added to specific content automatically - this happens, for example, when you use your phone's camera. If you have not turned off the location settings on your phone, all new photos will include its data.
A geotag can also be added to an existing image manually. In this case, you will need to use an additional tool e.g. GeoImgr.
- Go to tool
- Upload the photo to which you want to add a geotag
- Search for your company address on the map (pin)
- Click "Write EXIF Tags" and download the image with the added geotag
Attention! Using the free version of the tool, you can tag a maximum of 5 images per day. If you want to remove the limit, you must purchase the pro version. The price is $9.90.
If you want to rank higher in search results, SEO specialists based on their own experience, recommend:
- download all the images you currently have added to your business card
- add geotags to them
- remove old "versions" and add those with location tags to the profile
While it may take some time for Google to index these images, expert experience shows that a company's profile should start to rank higher in local search results once this new data is added.
To realise the potential of geotagging your images and optimise your search results, don't limit yourself to just adding geotagged images in your Google business card. There are many other places, for example on your website, where you can use geo-tagged images.
At the very beginning, it's a good idea to take care not to homepage your business to ensure maximum visibility in local search results. Next, don't forget to add geotagged images to your contact page.
The location page is also an important place to include. If you have multiple branches or shops in different locations, adding geotagged images for each location's sub-page will help increase visibility in local search results for each location.
It is also worth remembering to blog. Adding geotagged images to blog posts related to local events, tourist attractions or topics specific to your location can help your website rank in local search results.
Geotagging images on a website can bring many benefits and have a positive impact on your SEO results.
Search engines, such as Google, are more trusting of search results that include location information in images placed on the same page as the description of your services. This confirms that your business actually exists in a particular location that is related to the search query.
In addition, geotagged images affect your site's ranking in search results. Websites that include geotagged images often rank higher in search engine analysis. If, in addition, the images are correctly named and described, this further contributes to improving the page ranking.
It is also worth bearing in mind the growing importance of image search. Many users use image search to find content that interests them. If your website contains good quality, clear and tagged images, this increases the chances that your business will be found by users who are looking for visual content related to local services or products. Geotagged images are particularly relevant to local search results, as they often appear at the top of the results page.
Get a head start with geotagging!
Photo geotagging is a powerful tool in the context of local SEO that can bring significant benefits to your business. Moreover, still not everyone is aware of its potential. That's why it makes sense to geotag your images right now and get ahead of the competition. By adding precise geographic information to images on your website and business profile, you increase your chances of better visibility in local search results. By using this strategy, you can stand out from the crowd and reach local customers who are actively looking for products or services in your area. Don't miss the opportunity - make sure you geotag your images and enjoy a competitive advantage in the local online environment.
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