Positioning A page on Google must not resemble wandering around in a fog. Boxing with the algorithm doesn't pay off in the long run, because filtering will quickly bury your site in the results, let alone get you banned. I have a better way to do it: make friends with the algorithm and there is nothing ambiguous about it.
Google page positioning and unfair practices
If you see the ad: "Website positioning in Google. 300 PLN and we guarantee top10" and you wonder for a moment if it's worth it... Then know that you're treading on thin ice. If you go for it - your site will probably get ploughed with links from Thailand or China. What do you think, will Google's robot fall for it? Well not especially, because a robot, like a human being, doesn't like to be made into a silly Johnny.
And seriously - if you save up and spend £300 on dodgy links then know that you'll have to invest another £2,000 (minimum) to fix it, and it's worth hitting up an agency then SEOwho really knows their stuff. Believe me, it's better to learn from other people's mistakes, and these provide us with a very clear lesson - naturalness matters in link acquisition.
If you are acquiring external links, don't go for quantity at all costs, but quality. Outbound links from your site should direct to sites with high domain authority. If your industry is interior design - look for thematically related sites because baked goods, blog about unicycles or aquaristics will at best do no harm and at worst spoil the blood. Wholesale generation of low-quality inbound links is a shot in the knee. Straight from the rocket launcher.
The general point is that treating Google's algorithm like an idiot has not yet paid off for anyone.
Why are links so important when it comes to positioning pages in Google? Because it is the links that the robot assigns the highest weight in terms of the offsite factors that determine search engine positions.
Links from social media, even if they are a ranking factor, are incomparably less powerful than links from, say, ordinary websites.
No surprise, as you yourself admit that social media links could be trivially easily manipulated.
Ever wondered if clogging up a page with keyword phrases in white on a white background is a good idea? It might have been in the past, when SEOs behaved like gunmen in the Wild West. Today, such numbers do not pass, because the robot learns from its mistakes.
Well, what about the content on the website?
How do you create friendly content on your website?
When it comes to SEO on Google, the rule of thumb is this: the content on the page must be not only robot-friendly, but also user-friendly. Is it difficult? It certainly requires more skill from the copywriter than writing 'pretzels'. But believe me, it brings huge benefits. Admit it yourself: what do you do when you see a text swamped with ungrammatical phrases, linguistic errors, poorly constructed paragraphs and unreadable mid-headings? Well, that's what. That's what a user will do when they come to your site. A robot, too, would grab its head if it could.
Sometimes less is more. This principle doesn't just apply to picking out an outfit and putting on make-up, but also to SEO copywriting. No, it's not about cramming in as many phrases as possible, but about adjusting the saturation of the phrases to the length of the text. Do an experiment sometime, reducing the saturation of keywords in the cursive description to about 1%. After re-indexing the page, check the positions. You can repeat the experiment several times. Are the positions rising? That's right. The principle "the more phrases the better" is a myth repeated by amateur copywriters.
Positioning a website without knowledge of Google's algorithm is...
..burning through time and resources. Seriously. If you're entering the florist market, even if you're the best trader who's pulled more than one business out of the hole, and you have no knowledge of the specifics of the floral trade, the business will wither. A lack of knowledge of one's own market is simply a shot in the foot, which surprisingly a great many people allow themselves to take.
If you want Google SEO to make any sense, you need to know what the results depend on. Following the trade press, reading about news and developments is not difficult or even time-consuming. PageRank was the first algorithm used by a search engine. Back then, the situation was essentially simple - the more hits a site had and citations from it on other sites, the higher the value of the content on that site. Higher value = higher rankings. Today, there are several algorithms, each undergoing regular updates. Sometimes Google announces changes more, other times less. On 13 March this year, there was an update to the core algorithm, the so-called Core Update. But that's a topic for a completely different story.
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