Local SEO can be the key to success in achieving high positions for your website if you run a small local business or your services or goods are limited to a selected area such as a city or province.
What is local SEO?
Positioning Local like any SEO treatment is a process that increases the visibility of a company's website on the internet and its position in search engines in order to attract more customers from local searches. Surely each of us, on more than one occasion when wanting to find a restaurant, mechanic, coffee shop or any other local business has searched for it on a search engine. If we take a closer look, even when we type "coffee near me" into Google, we do not see the most popular coffee shops in the country, but only recommended establishments from our city. This phenomenon is called local SEO.
Local positioning - does it make sense and for whom?
Positioning a website in this way makes perfect sense. Just imagine an ordinary local company using the example of a mechanical workshop. There are hundreds of such workshops in various locations in Poland, and if a search in Gdansk turned up results in the form of company pages from Krakow, it would miss the point. Local SEO is aimed at all company sites whose activities are limited to the area of the selected city or province.
In addition to SEO methods, what influences local positioning?
The main principle in this case remains the same, i.e. we also focus on high positions for selected keywords. However, as these are local businesses, there are a few additional aspects that also influence the search engine position. In addition to links or content with relevant phrases also has an impact:
Google My Business
This is a service offered by Google for companies to create a 'business card' for the company in Google search. It allows you to present the most important information about the nature of your business and display it at the top of the search list. It also allows you to present:
The most important element to introduce prospective customers to Google My Business is people's opinions and reviews. Although they will not directly affect the results of local positioning, positive reviews will certainly have a significant impact on branding and increased sales. Of course, the service is sophisticated enough to allow you to interact with your customers by responding to reviews and see statistics on how many people have viewed your business card on Google. By performing local SEO, you will undoubtedly be able to see the multitude of positive advantages of this service. And importantly, registration with Google Moja Firma is provided completely free of charge.
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