Positioning A search engine website is a complex and multi-faceted process. It requires not only knowledge, but also time and the right tools. The latter are available in abundance. They are used by freelancers, agencies and people who position their own websites on their own. Which ones to use? Which can make things faster and easier? In this article, we have gathered information about platforms and divided them according to their purpose. Get to know them and choose the ones that will help you gain even more visibility on the web.
Search engine position monitoring
The main aim of SEO is to improve search engine visibility for given phrases, so being able to track changes in this aspect is essential. The position of a page for a particular keyword is important because it directly translates into traffic from search results. Manually checking the position is time-consuming and tedious, so it is worth using, among other things, the tools listed below, which allow you to carry out the process faster and see the results in a broader perspective.
It is a Polish monitoring service that operates in the cloud, but also offers a mobile app that can be downloaded from Google Play and the AppStore. To use SEOStation, all you have to do is create an account and choose one of the price packages: WEBMASTER, SPECIALIST, PRO, ENTERPRISE. These vary according to the number of keywords and pages monitored. You can settle monthly, quarterly, semi-annually and annually. The SEOStation dashboard is simple and aesthetically pleasing. A big plus of the tool is that it allows you to specify the exact location from which the Google position monitor is to check the results.
This monitoring tool allows you to use a free plan (up to 10 keywords). In the paid version, on the other hand, you can choose from 4 packages (25, 200, 500, 1000 keywords). Whatsmyserp is characterised by its transparency and speed. At a glance, we receive information on the distribution of keyword positions and 2 graphs: the average position for all monitored phrases and the estimated organic trafficThe results that the site can achieve with the current results.
This is a free position monitoring platform, which does however have some limitations. You can only check 5 phrases at a time. In addition, from a single address IP a check can be performed once a minute, and a check of the position of the same page can take place no more than once every 10 minutes. Such restrictions are intended to protect the application from abuse.
Link and competition profile analysis
Thanks to the audit SEO competitors, we can see what activities in the industry have produced visible results. This allows us to compare them to our own actions and verify the effectiveness of our strategy.
It is a Polish analytics platform that is a support for professionals at many stages of their activities. It consists of panels such as a keyword database, monitoring, SERP analysis and tools. Among the latter, you will find a competitive analysis tool. With its help, you can compare which keywords your competitors are visible for and your website is not - and vice versa.
It is a single platform combining 5 tools for: keyword research, competition analysis, content optimisation, position monitoring and technical site audit. You can use the free version, but it is limited to page analysis (5 results in the TOP 20 position report). The other packages are: Starter (99zl/month), Premium (199zl/month) and Business (499zl/month).
This is another powerful tool with numerous applications, but above all it allows you to carry out an analysis of the site and evaluate its linkbuilding strategy. Ahrefs UR's proprietary parameters (URL Rating) or DR (Domain Rating) coincide with how Google evaluates a website, according to experts. The tool also has a panel for comparing domains. With this, you can see how your website compares with the competition.
Monitoring mentions (social listening)
By tracking mentions of your brand, website or blog, you learn what other web users think of you, but that is not the only benefit of monitoring. It may turn out that certain portals refer to your business, but do not link to your website. If this is the case, it is worth getting in touch with them and asking them to add a link that will take readers to your place on the web.
A Polish tool thanks to which you will see mentions of your company from social media, news sites, blogs, forums, review sites and so on in one place. Configuration of projects in Brand24 is intuitive, all you have to do is choose the phrases whose occurrence you want to track. The cheapest basic plan costs PLN 179 per month and allows monitoring of 4 key phrases.
SentiOne is a Polish company founded in 2011 that supports brands with AI-based customer service automation and, as a social listening tool, is a major competitor and alternative to Brand24. If you want to learn more about the platform, it is worth contacting the team and arranging a demo.
If you cannot or do not want to invest money in the above tools, you can use Google Alerts for free. Admittedly, you will only get data derived from the search engine's index, but you can make good use of this free knowledge to start with.
Influencers are people who generate interest in a product or brand through their activities on social media or a blog. Influencer marketing is worth investing in if you want real results and to reach a perfectly matched audience base. But how do you find the right influencer for your business? Use the following platforms.
Social Animal is a tool content a marketing tool that primarily helps search for popular, shareable content on the Internet. It is divided into 5 main sections: content research, content curation, Facebook marketing strategy builder, competitor monitoring and Influencer outreach. This last panel is a feature where you can find people related to your niche who have thousands of followers and can help promote your content.
It is a platform that connects brand managers with Influencers publishing on Facebook, YouTube, Twitter, Instagram and personal blogs. Using it, you can invite opinion leaders from the available catalogue, set terms and conditions and easily settle with them.
Hash.fm is a portal where you can find up-to-date lists of the most popular content and influencers in a given niche. Thanks to such rankings, you can get an insight into the profiles of interesting creators, as well as obtain and use information on various forms of collaboration.
Outsourcing content creation
Content is one of the most important elements influencing a website's position in search results. However, it is not always possible to prepare them yourself. It takes time and skill to create high-quality content. Therefore, it is sometimes better to outsource this task to professionals.
It is a platform that connects copywriters and buyers. On Textbookers, you can order, among other things, sponsored articles, descriptions for an online shop, texts for a website or translations. The platform is easy to use and prices depend on the type of order.
It operates on a similar principle to Textbookers, but differs in the range of services offered. On SEOtxt you can also order reviews and comments. To start ordering, all you need to do is create an account, top it up (the minimum top-up amount is 10 points, i.e. PLN 10), add an order and accept the deadline.
It is first and foremost a service for freelancers that enables individuals to legally issue VAT invoices, but it is also a job market. To find a specific contractor with specific skills, use the search engine under 'Find a freelancer'. After entering your expectations, you will receive a list of people who meet the given criteria. You can also add an order in the "For a freelancer" panel and wait for offers with specific quotations and completion dates.
Gaining valuable links
Regular link acquisition from worthy sites is one of the basic elements of SEO. Fortunately, you don't have to spend long hours searching and trying to contact publishers yourself. There are now several platforms available that will allow you to quickly and safely acquire links that strengthen your sites.
If you are keen to get links from blog posts, this platform will make it much easier to reach creator listings. Reachablogger provides access to a directory of offers from Bloggers, Influencers and YouTubers, which can be browsed according to specific criteria such as reach, subject matter and price.
It is a popular platform among professionals for link building and content marketing, where you can purchase, among other things, sponsored articles, links from online forums, from profiles, NAP business cards. On Linkhouse, publishers add publication offers to their sites and advertisers can browse through them and select those that meet their requirements. Importantly, registration on the platform is quick and easy and access is free - you only pay for specific publications.
It is now a giant on the Polish market. The constantly expanding platform offers the possibility of publishing expert and sponsored articles on portals on almost any subject. The tool also enables additional promotion of articles on publishers' websites and in social media. Once you register and log in, you automatically gain access to all modules. Also worth mentioning are the panels: guest articles and influencer marketing.
Reliable assistance - positioning platforms and tools
As in every aspect of life, modern technologies and solutions give us the chance to save time while maintaining a high level of performance. In positioning, it is no different! With access to the aforementioned platforms and tools, your efforts will not only be more efficient, but also more effective. Of course, you do not have to decide to use all of them. Choose the ones that have the most features you need to reinforce your strategy. And remember that, in most cases, you can take advantage of a free trial period so that you can get to know the tools better and find out whether they provide the support you are looking for.
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