Adequate internal linking and site architecture are the foundations by which your sites will rank in the search engine for a greater number of desired key phrases. In the Google's guide to optimisation reads that it is necessary to create a naturally flowing hierarchy and make it easier for users to move from general content to the more specific content they expect from the site. It further reads: Add navigation pages where warranted and include them in the internal link structure. Ensure that all pages on your site are reachable via links and that you do not need to use the internal search function to find them. What does the siloing mentioned in the title have to do with all this? From this article you will learn what it is and the two approaches in structuring a website in a SEO silos stand out. Let's get started!
What is siloing?
If you want to gain high search engine rankings for both general keywords and more specific phrases, your website must have sufficiently clearly organised content (supporting content) so that Google considers it relevant for these keywords. The search engine looks at the structure of the site in detail to identify the main themes of the site and assess whether there is sufficient content to support the keywords.
To understand siloing, it is best to use the comparison from which, incidentally, this strategy takes its name. Think of the farmers who organise their wheat, barley or oat harvests. They store each specific type of grain in a separate silo. If wheat, barley and oats were mixed together, the product would have less value and would be sold generally - as 'grain'.
How does it structure the site? Silosing a site means grouping related pages together - structurally or via links - to establish themes (topics) based on keywords. Just as farmers use separate silos to store different types of grain, webmasters silo the site to make it clear to the search engine what the site is about and to distinguish the themes that appear in the content.
Why use silosing? The benefits it provides
Above all, siloing will increase the relevance of your pages for given key phrases. Siloing makes strategic use of links within thematically related sections. This transfers link strength between "related" pages and landing page'ami, while strengthening thematic clusters.
Don't let your website be perceived as a disorganised jumble of content, not centred around keywords. With a silo strategy, you will cement its position as a source of expertise on a particular topic.
Important: Search engines award the highest rankings to sites with a clear structure and content tailored to the user's query. This does not mean that these are sites (colloquially speaking) 'packed' with key phrases. This was the case before Google introduced the Panda algorithm. Nowadays, you have to build your site around keyword-based topicsand not just on the phrases themselves!
Physical silos
Address URL can give users and robots important clues about the site. For example, the URL below suggests that the site focuses on countertop washbasins.
www.sklepdladomu.pl/produkty/wykonczenie/umywalki/nablatowe.html
Physical silos through the creation of directory structure (tree) is like organising a filing cabinet. Each theme The site contains a group of pages stored together in a single folder dedicated to a specific category (e.g. 'finishes'), and within this category there are subfolders for different subcategories (e.g. 'washbasins').
To ensure that your sites have a physical silo structure, create a directory structure that aligns with the topics covered on the sites.
Virtual silos
The second method, virtual siloing, involves using the internal link structure of the site.
It is done to:
link groups of thematically related subpages
strengthen the main side of each silo
separate unrelated subpages
What is the fundamental difference between physical and virtual siloing? While physical siloing requires pages to be in the same directory, a virtual silo is created by links placed between them. Therefore, linking thematically related pages virtually through links is effective even in the absence of physical silos. This is because search engine robots (so-called crawlers) index the content of the site by following the links.
How do you silo your site?
The process of thematic siloing can be presented in four steps. The first is to identify the overarching themes/themes of your site. Consider what content you already have and what you plan to prepare. This first and also most important stage of siloing should be combined with keyword research. In the second stage, you need to decide whether you will implement physical and virtual silos or only virtual silos.
The third step is to plan the link structure. It requires examining the current structure (start by analysing the main navigation menu) and deciding how to link sub-pages together to reinforce particular themes. At this stage, consider how web users search for your content. Important: to create a single silo, usually at least five pages of content are needed to support it.
The final stage is to implement your strategy and build your silos! Remember to publish valuable content that includes the keyword phrases chosen for each silo. Link sub-pages within each silo using links and strengthen the top-level pages for that silo.
Silos an important element of website positioning
Knowing what topic silos are, you can determine how your website presents itself in terms of structure. Consider how it presents itself not only to users, but also to whether search engine robots. Is the structure clear to them and can they clearly see the themes of your content? Or, on the contrary, do they look around in confusion, searching for the template on which you are building the site? If so, it is imperative that you improve your site architecture so that you achieve a significant increase in traffic for both existing and new keywords.
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