The most popular types of blog posts that will increase website traffic

As you already know from our previous posts, blogging is one of the most effective ways to build a strong image of a company as an expert and increase traffic to its website. However, if we take a closer look at the formats and types of posts, they not only differ in the process of creation, but also in the effect they have on users. Do you want to know how to achieve success with your company blog posts? What should you write about? What kind of content do visitors respond best to? Be sure to read our article.

Running a company blog - not such an easy art

There are millions of blogs on the web, all vying for readers' attention. For this reason, it is becoming increasingly difficult to stand out among the avalanche of sites. To blog successful, it is no longer enough to embellish it with eye-catching images and headlines. While of course the elements are undoubtedly important, writing posts that will interest the relevant recipient group, require a carefully considered idea, optimisation and reaching further than the competition. 

Before going on to list the most popular types of blog posts, it is necessary to mention search intentions. Why? Because only when you understand the intentions of your (potential) customers will you be able to optimise your post for the right phrase. Then, when the right 'type' of audience finds your content, then the blog will generate significant and targeted traffic. 

Search intentions - which ones do we distinguish?

We can distinguish four basic search intentions. The first is information intentionwhich is predominant among search engine users - they want to learn something. They need to get information quickly or add to their knowledge in a particular area. Typically, this type of search contains words: "how", "what's", "who", but it does not always have to be formulated in the form of a question (e.g. "cleaning the microwave tips"). 

The second type of search intention is navigational intent. I'm sure you yourself often type the name of a particular company/brand/platform into Google. You usually have a specific need, but are not sure of the exact address. URLwhich you enter on the bar - that is why you prefer to ask the search engine. Most often these are all branded and location-specific queries e.g. santander login, museum wrocław.

The third intention is transactional intent - searchers with this intention want to make a purchase and are already ready to make a transaction. These are the users that site owners most often care about, as there is a very high chance of a conversion being realised. This intention is slightly different from the last one, called in English "commercial investigation". It means that the typist wants to buy something, but is still at the research stage - looking for more information about the product/service. Searches of this type include "best pizza in Wrocław", "french press comparison".

Search intent - relevance for SEO

From the point of view of SEO Search intent and, above all, its interpretation is crucial when selecting the right type of content. Let us consider, for example, the phrase "how to bake a cake". At first glance, we see that there is an informative intention behind the search. After typing it into Google, we will see that the content users are looking for are recipes, ideas and baking guides. Therefore, if you want to improve your position for such a phrase, you need to create content in the form of a listicle or a guide on "How to [e.g. bake a yeast cake with plums?]". 

Types of posts that will deliver valuable and engaging content

Tutorials - or practical guides

For the reason that over 80% searches respond to information queries, how-to guides should be a staple of any blog - regardless of industry. As the purpose of such content is to solve a specific problem, its readers will be more likely to use your services or buy your product after reading the content. Provided, of course, that the posts you provide are truly useful and helpful. Besides, tutorials are an easy way to build and maintain credibility and demonstrate your expertise at the same time.

To enhance the effectiveness of such entries, it is advisable to include visual elements such as photos, graphics, charts or videos. These will not only enrich the text, but also help readers to better understand the content being delivered. In addition, they are more likely to take action when the content is easy to 'process'.

Listicle - an article in the form of a list

Listicle (or perhaps a Polish equivalent will be adopted - e.g. listings?) helps to improve the administration and uptake of information. According to SEMrush, the effect of publishing list-based articles is to 4 times more traffic and 2 times more shares in social media than when publishing traditional articles. What's more, 36% are more likely to enter content with a headline suggesting a listicle. Listicle is useful for both searches with informational and transactional intent and research on services/products.

Case study - a valuable marketing tool

A case study (this is how we can translate the term, although the calque from English "case study" has already entered the Polish language for good) is extremely powerful. First of all, it shows the tangible value of the product and highlights how it solves customers' problems. What's more, it adds credibility to the company and provides evidence of its effectiveness to potential customers. It is therefore worth ensuring that a good quality case study is among the content on your company blogs. 

Trends and forecasts

With articles that focus on the future and anticipating trends, changes, you have the opportunity to show off your knowledge of the industry. What's more, such content often generates a lot of interest, engages readers and even provoke discussion between those more initiated. 

Ultimate guide - knowledge in a nutshell

A utimate guide, or guide to a particular topic, is a long form that goes beyond the 3 000 wordsand in some cases it even reaches 10 000 words! So why should you take the time to do something that will require so much work? Firstly, you will create evergreen contentFirstly, it will generate traffic all year round. Secondly, it will position you and your company as an expert. Thirdly, it will ensure more shares on social media. Fourthly, it will widen the possibility of using key phrases. 

Interviews - diversification of content

An interview is a great idea if you want to relieve the pressure of creating content for a while. It has many advantages: it magnifies the impact of the brand, strengthens authority and generates high-quality backlinks.

Infographics - attention-getters

It is obvious that graphics attract attention more strongly than text, especially when it comes to the Internet. You can create interesting and professional-looking infographics using tools such as Canva or Piktochart. Not only are they attractive to readers, but they are also shared 3 times more often than content of other types.

Summary

As you might have seen by reading this article, running a company blog is a difficult task. It requires knowing what people who visit your site want to read about a particular topic and what types of posts they expect. In addition to simply choosing the subject of the post and the form in which to provide the content, an important step is to understand the intentions of internet users. You already know examples of posts that are popular. Let these be your inspiration. Now it's time to put them into practice and create texts that your website readers will love!