Are you the owner of a website or online shop? You need to remember that just having a website is not enough to get your potential customers to it. A good website is only half the battle. To get traffic to it, you need increase its visibilityand reach the widest possible audience. Perfectly tailored sponsored articles will help you do this. See how to do it?
What is a sponsored article? What does it look like in practice and what are its characteristics?
The intrusive attacking of potential customers with slogans is a relic - this type of advertising does not work on anyone any more. On the contrary! It can arouse resentment towards a brand by evoking negative emotions. It is time to change strategy. Sponsored articles are part of the new approach. This is . useful content for the userin which you only subtly mention your company.
In practice sponsored article is nothing more than text published against paymentwhich, in addition to providing valuable content, also mentions about a particular company and its offerings. Sponsored article should be more than mere advertising. To be effective, they need to give the potential customer valuable information, explain problems and provide solutions. This is why all kinds of sponsored articles work very well as tutorials.
Sponsored article in the light of digital marketing
The publication of sponsored articles is one of the most effective tools used by the content marketing i link building. A high quality article will allow you to gain valuable links and increase website traffic. No professional can imagine their work without the publication of articles SEO. It is through this content that you can get the recipient to take an interest in your product. What's more, it doesn't just involve positioning websites in the search results, but also building a positive corporate image.
Google rewards articles with valuable content from the point of view of the internet user with high rankings. You should therefore take full advantage of the potential that sponsored articles offer. A text that is not only interestingly written, but also compliant with SEO principles has a better chance of reaching the largest possible audience.
So what should you bear in mind when writing SEO-compliant sponsored articles? The most important elements are: keywords, headlines and linking (link building). Keywords, i.e. keywordsThis is absolutely fundamental when talking about SEO and content marketing. Words, phrases and their density cannot be random! They must be carefully analysed, which is helped by tools such as the Google Keyword Planner or the Senuto, which facilitate effective content marketing when running a website.
The second, very important element of the articles is intertitles. They are not only important for the readability of the content, but can also benefit in terms of SEO. Keywords in sponsored article headings - for example, row two (H2) - will improve a page's position in Google search.
One final point, namely linking to the company's website, should be very carefully considered. For an article to be effective, the link must appear as naturally as possible in the article. Links can lead either to the homepage or, for example, to a particular product page. Well-conducted linking, i.e. an increase in the number of links leading to the company's website, will translate into support for positioning activities and enhanced brand awareness. Linking is a reliable way of linkbuilding - because links from other sites lead to yours, Google knows it is valuable.
Sponsored article - an example for you
You already know what the construction of a sponsored article should look like in theory. But what about practice? Text creation, like any other activity, needs to be honed. To give you a benchmark, however, we have something special for you: a sponsored article - an example!
In the screenshot above, you see a standard example of a sponsored article. It is made up of a title, a standout image, a lead (short introduction), mid-headlines and paragraphs. It was created for the phrase: "massage for two" and includes information that may be of interest to those considering such a treatment. Of course, it is important to remember the link to the landing page. In this case, it was placed under the anchor 'massage for two'. See below:
How do you publish sponsored articles? Who should do it?
Do you want to improve your website's online visibility, but don't know how to go about it? Outsourcing article publication is done by advertisers or advertising agencies themselves. Most companies that are aware of the benefits of content marketing activities outsource the writing and publication of sponsored articles to experienced agencies. This way, they can be sure that the text will be written correctly and tailored to SEO requirements. The publication of sponsored articles requires a list of the most relevant (in terms of subject matter, SEO parameters and traffic estimation) websites. It is best to entrust the sponsored article and article publication to specialists.
Key advantages of a sponsored article
Still wondering whether you need to publish sponsored articles? This list will make you aware of how much you can gain by using this form of advertising:
- a good sponsored text will be a subtle advertisement for a specific product/service or an entire brand
- traffic to your website / your shop will increase, and what follows....
- sales will increase
- improve the position of your website in search engine results
- High-quality sponsored articles with substantive and valuable content, making your company an expert in a given sector
- you present the advantages of your products/services and convince the potential customer that he/she might need them
- you will raise your brand's profile, build a positive image and win new fans!
As you can see, sponsored articles are a reliable and effective solution when you want to grow your business. By omitting them from your marketing strategy, you will miss the chance to reach an even larger audience.
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