What is SEO - Are you wondering what SEO is and what it means for you? You probably run a blog or website and want to be high up in the organic search results? But when you type the topics you cover on it into Google.co.uk, you can't see them? Unfortunately, many people starting out with their own website do not realise that the content posted on it alone is not enough. In this case, you will need to familiarise yourself with the concept of SEO.
What is SEO?
SEO or Search Engine Optimisation - in other words, correct SEO can be understood as all activities aimed at increasing the position of our website in search results. SEO activities are aimed at improving the position of a website in search engines. A higher position and better visibility of your website in Google search results, among other things, in an increase in organic traffic to your website. Organic traffic is defined as visits to your website that are generated as a result of the existence of your website, thus bringing in more readers in a free way.
SEO activities do not include paid traffic, so all kinds of advertising campaigns such as:
But also social media posts - e.g. Facebook, Instagram, have no direct impact on SEO.
If you are looking for an alternative or don't want or can't afford to attract only paid traffic to your site, optimisation SEO will be the best solution. After all, what sense of existence would your website have if no one came across it. It is worth remembering, however, that actions to improve search engine positions are not one-off efforts, sometimes it will even take a few weeks or months before you notice results. Patience and long-term action play a key role here.
SEO optimisation - what does it consist of?
Rising to higher positions in google.co.uk searches is a complex task and it is not possible to state unequivocally what SEO is. The optimisation process is made up of many segments that are not entirely about the page code itself. We can optimise the content of the page, or increase traffic with Public Relation, SEO PRand also invest in linbuilding, as it has an impact on positions. I would like to point out that results can only be achieved with a proper linking strategy. Also, the answer to the question "what is SEO" is not so simple, just as it is not so simple to prepare a strategy for a client.
In the graph below, he wants to show a few things. Firstly, take a look at the ups and downs - the graph shows all the top50 phrases indexed over time.
Graph showing the visibility of our client's website. SEO activities bring consistent results
It will now show you exactly what was implemented over what period of time. Take a look below.
The process of positioning a website over time. Demonstration of the various activities and their effects.
Textual content of the website
Posting articles that are grammatically correct and have merit is not enough. Admittedly, this is an important element, but the texts on your website must not lack appropriate keyword density, relevant titles and headings. Even the length of the written article is also important.
Technical conditions of the site
SEO efforts may fail if your website is not properly prepared. You need to ensure that the site has an acceptable loading speed and that it is responsive, meaning that it displays in the correct visual form on any device.
There are many other factors affecting SEO - find out more in the post SEO audit - what is it?
Link building
It involves creating links on other websites to our website. It may seem trivial. Nothing could be further from the truth. Like any SEO activity, it requires thoughtful action. First and foremost, we cannot leave a link to our site anywhere on the internet wherever we feel like it. The quality value of the page on which we want to build our link is crucial in this aspect. The page on which we leave a link gives our site power. However, the quality of all pages is not always adequate, so if we leave a link on a poor quality page, the effect can be counterproductive and even damaging. When looking to build your own link network, also remember never to leave a link alone without a description. In most places, such an entry will simply be removed and your work will be in vain.
Comprehensive SEO strategy
Before taking any steps towards SEO and SEO optimisation, think carefully about your strategy. Take care of the technical conditions of your website, such as the aforementioned page load speed, design and navigation. It is also a good idea to prepare in advance a list of places where you are going to add your links. By forcing yourself into cyclical actions or doing them carelessly and incorrectly, your actions will have an effect, but in a negative way, causing your site to be thrown out in searches to a position that no one goes into. If you feel that SEO is completely not your fairy tale you better bet on professional SEO services. You will be assured of being dealt with by people who have a wealth of knowledge in this area.
English 
Polish 
German