1. do Google reviews affect ranking in search results?
Yes, because any activity within the Google business card has a positive impact on the indexing of the site. And, in addition, the more reviews, the greater the chance of increased visibility locally.
The budget should be divided into several sectors. Linkbuilding is an important aspect of SEOThis is because links that lead to our site increase its position. If they are links from high-performance sites, such as page authority, Google's robots will quickly notice this and raise the page rank.
2. is it worth buying backlinks to your website? How is it best to budget for promoting yourself online?
3 What are the differences in positioning a local company and a company without a physical location or operating in a larger area?
A local company positioned for a particular area has less competition than a nationwide search. By positioning ourselves for a key phrase + city, we are able to reach TOP10 faster than would be the case with phrases without a city.
The SEO specialist prepares the site, optimises it for SEO. It is necessary not only to properly implement the actions on the site, but also to link it to a number of analytical tools that track the activities within the site, as well as monitor the competition. The SEO specialist also takes care of content development, i.e. valuable content that potential customers are looking for. The SEO specialist also takes care of your online image and builds an image of you as an expert through valuable content. Money also goes into acquiring sites or handling backlinks, as well as content - the Content marketing.
4. what do I actually spend money on when working with SEOws - what is the scope of work of such a specialist and what does he/she do?
Above all, you will not be wandering aimlessly. The SEO professional will make an analysis at the start and will know what actions to carry out. After a few months (6 months on average), you will have achieved a high position that will not drop, but will persist, even after you have finished working with the SEOwoman. This is the way it is with SEOSki, that is me and my team - I am not responsible for how the competition works 🙂 .
6. What results can be expected from working with an SEO professional?
7. Does the work of an SEOwoman focus mainly on off-page SEO?
No, definitely NOT! ON-PAGE content optimisation is also performed when indicated by analytical tools. However, these activities are carried out once every few weeks. And at the start of the cooperation.
See point 7. Because it's a constant adaptation to the competition and Google's new requirements.
8 With static pages where ON-PAGE optimisation has been carried out, is any further forward looking work required in this area?
9. why are SEO specialists paid on a subscription formula?
Because SEO is a long-term activity - great results are achieved after months of consistent work. And I know stories of paying for results. That's not profitable for you. Why? Imagine achieving Top10 in 6 months and you're going to pay 12 maybe 24 months for that work.
I have a rule of thumb that in a subscription relationship, if I position some phrases to your satisfaction, I translate the budget into new phrases and build your visibility across the board. This has a snowball effect.
Yes, companies with a lot of competition. With popular phrases and a high number of searches.
10. are there companies that are more difficult to position than others? If so, which ones?
11. What forms of marketing are best carried out?
It depends on the type of business. Do you operate locally or online? A matter of individual case study. You don't have to run everything to exist! 🙂
On his experience and transparency of action. If you see knowledge and experience and a willingness to constantly report on activities, you can rest assured about the cooperation. And what do you look out for? 🙂
English 
Polish 
German