Did you know that, according to data provided by Visme, people remember as much as 65% of information that has been given to them in the form of visuals? On the other hand, when they hear a message, they only remember 10% of it! The difference is huge, isn't it? This is exactly why marketers should pay attention to their content was a combination of text and graphics that made it easy to 'consume' the content. This is where infographics come to the rescue. From this article, you will learn what types of them we distinguish, how to create them and also how to promote them. You may be thinking right now: "But I'm not a graphic designer after all", "I've never designed an infographic before". There is nothing stopping you from starting to learn - step by step!
What is an infographic?
Let's start with the basics. What is infographic? Simply put, it is graphics (visual element) that explain certain concepts or present specific data. Infographics is a way of presenting information using a visual medium. The idea is to use images, charts and a minimum of text so that the content can be understood by the audience. Infographics typically use engaging visuals to convey a message quickly and clearly.
Why do we use infographics? Because with their help you can create a simple overview of a topic, explain a complex process and present data. It is also recommended to use infographics to compare two different (opposing) concepts. Perhaps you have ever been in a situation where, for your business, for example, you had to choose how you would communicate information to your audience. Would it be a blog post? A video? Or perhaps a Facebook post? The good news is that You can use infographics for any medium and in any industry!
Types of infographics
Comparative infographics
Comparative infographics juxtapose two ideas, concepts. They work great when similarities and differences need to be shown in a clear and readable way.
Marketing infographics
A marketing infographic is one whose main purpose is to build brand awareness and increase audience engagement with content. With it you can, for example, present achievements, news, products, services, summarise an article and thus generate interest in social media. The number of options is truly endless. Whatever marketing resource you think of - infographics will help to emphasise your point of view.
Infographics explaining the process
Process infographics simplifies and explains the process step by step mainly by means of uncomplicated visual elements. More than once you have probably come across graphics that illustrated what happens during each step (phase) of a particular process (e.g. paper recycling). An infographic should guide the viewer from the beginning to the end of the mechanism of action in a clear way. Simple to read and intuitive layouts serve this purpose.
Timeline
Using the timeline, it is possible to quickly present key events, e.g. important dates in the history of the company or milestones of a new project. Consider using infographics in the form of a timeline on your company pages - for example, in the 'about us' section.
Statistics and research results
The main purpose of such graphics is presentation of data and findings. Let's say you have your own data about the industry in which you operate. What better way to present them than through infographics? Visualising data in this way makes it better absorbed by the audience.
Infographics - how to create? Tips
You already know that any content is worth enriching with infographics. Do you have ideas on how to use them during your business advocacy efforts? It's time to try your hand at it! Here are tips that will help you, even if you haven't worked with graphics before.
- Find sources - Before you set about creating infographics from scratch, look around for sources that will help you. We are not only talking about Canva, but also about Piktochart or Freepik.. In fact, you will find plenty of sites on the web where you can find, for example, templates for reports, charts and other infographics.
- Identify the target group - Just as when writing a text, when designing infographics it is important to consider who they are aimed at. An infographic prepared for young women interested in the beauty industry should look different from one prepared for people involved in IT. Don't forget what the purpose of marketing is: to deliver the right message to the right audience at the right time.
- Keep it simple - In infographics, stay focused on the main topic and use simplified language as much as possible. Also, the best visuals are concise and specific - not distracting to the audience.
- Find the golden mean between striking and uncomplicated graphic elements - Their function is: firstly, to attract the reader; secondly, to facilitate the assimilation of information.
How do you share your infographics?
As with text and video, infographics don't become viral by accident. Even if you think the best infographic in the world has come out of your hand, it's not enough to wait for the rest to appreciate it. Instead of idly looking popular, you need to take action. First and foremost, graphics should be optimised for the search engine. This will help you achieve higher rankings in the SERPs, which in turn means more free traffic leading to your website. How to optimise infographics for SEO? The basis is the file name containing the key phrase and the alternative text.
Once your infographics are published and properly described, time to share them through all possible online marketing channels. Schedule social media posts (Facebook, Twitter, Instagram, LinkedIn, etc.), share the infographics via mailing, and send them to influencers/bloggers who have shared your content in the past. Have you mentioned any person or brand in the infographic? Send it to them too! They may decide to pass your content on.
Infographics are a valuable idea on how to communicate with your audience in an easy-to-understand way. So be sure to add them to your content next time!
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