September 2024

Removing a page from Google search results is a topic that raises many questions among website owners. While an online presence is crucial to business success, the decision to remove a page requires careful consideration. However, there are a number of reasons to consider this step. In this article, we will look at the different methods of removing sites from Google and the situations in which such a decision may be warranted. Understanding the process of removing sites from Google's index will not only help you protect your privacy and reputation, but will also enable you to better manage your online content. You will learn what steps need to be taken to successfully complete the process and what tools may be helpful. Remember that nothing is lost without a trace on the internet, so it is worth knowing all aspects of removing content from the web.

What is the difference between deleting a page and de-indexing it?

Deletion of page

Deleting a page involves physically deleting the page files from the server or deactivating its address URL. The page is no longer accessible to users who try to access it. This can result in a 404 (page not found) error if someone tries to access an address that no longer exists. Once a page is deleted, it cannot be visited because it ceases to exist. The server no longer provides its content.

Impact SEO: The site will gradually cease to be indexed by search engines, but it may take weeks or even months before it is completely removed from search results. Even after a page has been removed, crawl errors may appear in the Google Search Console.

Page de-indexing (removal of a page from Google)

To de-index a page means to remove it from the search engine results (index), but without physically removing it from the server. The page still exists and is accessible to users who know its URL, but Google's search engine stops displaying it in search results.

The impact of SEO: The page does not appear in search results, but users can still visit it if they know its URL. Being de-indexed does not mean the page is removed from the server, so it can still be updated and even re-indexed in the future.

When is it worth considering deleting a page?

The page contains outdated or erroneous information

If you have content on your site that is outdated, misleading or incorrect and it doesn't make sense to update it, removing the page may be the right decision. This could include outdated listings, articles that are no longer relevant, or information about events that have taken place.

Pages with incorrect information can mislead users and negatively affect the reputation of a company or website.

Poor quality content or duplicates

Pages that contain low-quality content (e.g. a short, incomplete article) or duplicate content may adversely affect the positioning the entire site. 

The site leads to legal problems or violates Google's rules

If a site contains content that violates copyright, privacy, image rights or other legal principles, its removal is necessary. Violations may lead to legal notifications and Google may remove the site from the index or impose other sanctions.

End of product or offer life cycle

If a page is about a product or service that is discontinued, it may be better to remove such a page so as not to confuse users. Leaving such pages active can cause frustration for users who come across outdated offers, as well as complicating site navigation.

Poor website reputation

It is worth considering removing a page that generates negative associations, has low user reviews or has been attacked by spam (e.g. contain malware, phishing) to protect the reputation of the site. A site's poor reputation can negatively impact overall SEO performance and user trust.

Site migration or reorganisation

When you reorganise your site or move to a new platform, some pages may be replaced by newer versions. If this is the case, removing old URLs that are no longer in use is advisable. Maintaining outdated URLs can lead to duplicate content issues and negatively affect crawling by Google.

How do I remove a page from Google?

Removing a page from Google's search results can be done in several ways, depending on whether you want to remove the page temporarily, permanently or simply prevent it from appearing in search results. 

Temporary removal of a page using Google Search Console

If you wish to temporarily remove a page from Google's search results, you can use the option in the Google Search Console:

Steps:

1. Sign in to Google Search Console
2. Choose your site.
3. In the menu on the left, find the section "Removal" (under the tab "Indexing").
4. Click "New demand" and enter the URL of the page you wish to remove from Google's index.
5. Choose one of the options:
   • Temporary removal of the URL - removes the page from Google's search results for up to six months, while blocking its display in the cache.
   • Cache deletion - removes the copy of the page stored in Google's cache, but not the page itself from the search results.

Adding the "noindex" tag in the page code

Tag noindex is a tag that tells Google's robots that a page should not be indexed, i.e. it should not appear in search results.

Steps:

1. Open file HTML the page you wish to delete.
2. Add in the section the meta tag below:

   html <meta name="robots" content="noindex">

3. Save the changes and make sure the page is published with this tag.
4. Report again indexing of the site in Google Search Consoleso that Google can quickly update the status of the page:
   • Enter Google Search Console, select a site.
   • Enter the URL of the page in the box at the top (URL inspector).
   • Click "Ask for indexing" - Google will check the changes and apply the noindex tag.

When to use:

• When you want to permanently exclude a page from Google search results, but not physically remove it from the server.
• When a page should still be accessible to people who know the direct URL, but you do not want it to appear in search results.

Blocking the page in the robots.txt file

File robots.txt allows Google robots to block access to selected pages, in effect preventing them from being indexed.

Steps:

1. Open or create a file robots.txt in the site's main directory.
2. Add the following command to it to block a specific site:

   txt User-agent: *Disallow: /your-page/

3. Save the changes to the server.

When to use

• When you want Google to stop visiting a specific page, but the page remains accessible to users who have direct access to it link.
• Attention: If the page has already been indexed, simply blocking it on file robots.txt will not cause it to be indexed. You will also need to apply a noindex tag or report the removal in Google Search Console.

Permanent deletion of a page (deletion of a file or URL)

If you want to completely remove a page from the internet and Google's search results, you can do so by permanently deleting the page files or deactivating the URL.

Steps:

1. Remove page files from the server or disable the URL (e.g. via server configuration).
2. Ensure that the server returns an error code 404 (Not Found) or 410 (Gone) for the deleted URL.
3. In Google Search Console, report this URL for re-indexing (this can be done in the URL inspector) so that Google quickly notes the changes.
4. It is also worth configuring 301 redirect from the deleted page to the corresponding current page, if there is another page that replaces the deleted page.

When to use:

• When the site is no longer needed and you want to permanently remove it from the network.
• When the page contained sensitive data or information that must be deleted immediately.

Deletion for violation of privacy or the law

If you want to remove a page from Google for privacy, copyright or other legal reasons, Google offers a tool for reporting such cases.

Steps:

1. Visit the website: Google content reporting tool
2. Select the reason why you want to delete the page, e.g. breach of privacy, personal data or other.
3. Complete the form and provide relevant evidence.

When to use:

• When the website contains illegal content, personal data, violates copyright or other laws.

Alternatives to the deletion of the site

• Content update: Instead of deleting the page, it can be updated, adapting it to current requirements.
• Redirects (301): If a page has significant SEO value, a 301 redirect to a new, updated page can be used. This will preserve its SEO value.
• De-indexing: In cases where a page should not be removed but you do not want it to appear in search results, a better solution may be to de-index it, allowing you to retain access but without appearing in Google.

Before you decide to remove a page, check out other options

Managing a website's visibility on Google requires thoughtful action, especially if its content can negatively impact SEO, reputation or user safety. Removing a page from a search engine is not always the best solution - sometimes de-indexing a page or updating it is a better choice. Before deciding to permanently remove, consider what implications this may have for your site and whether there are other options that will better meet your needs. It is also worth bearing in mind that Google will not always immediately remove a page from search results, so it is important to patiently monitor the process to ensure you achieve the desired effect.

Link link baiting is one of the most effective SEO strategies to gain natural backlinks by creating valuable and compelling content. In this article, you'll learn exactly what link baiting is, why it's so important for SEO and what techniques you can use to attract natural backlinks to your website.

What is link baiting?

Link baiting, or 'casting link bait', is the strategy of creating content that is so valuable, interesting or controversial that other websites want to link to it. The main goal of link baiting is to attract natural, organic backlinks that can significantly improve a website's position in search results.

The importance of link baiting in SEO

Link baiting plays a key role in SEO for several reasons. Firstly, backlinks are one of the most important ranking factors in search engine algorithms. The more valuable links leading to your site, the greater the chance of higher rankings in search results. Secondly, natural backlinks help to build domain authority, which also affects a site's online visibility. Finally, link baiting can significantly increase website traffic by attracting new users interested in valuable content.

Link baiting techniques

Creation of valuable content

One of the most important aspects of link baiting is to create content that is valuable to users. This is simultaneously so simple and so difficult to implement systematically. Here are some types of content that can effectively attract links:

• Expert articles: Writing articles on topics in which you are an expert can attract links from other sites looking for credible sources of information.
• Guides: Comprehensive guides on popular topics are often linked by other sites that want to provide their users with valuable resources.
• Case study: Detailed business case studies can attract links from other companies and blogs interested in similar topics.
• Infographics: The visual representation of data and information is often shared and linked by other sites.
• Video: Video is a popular content format that can attract links, especially if it is well done and valuable.

Making use of emotions

Emotions play an important role in link baiting. Content that evokes strong emotions, such as joy, sadness, anger or surprise, is more likely to be shared and linked to. Here are some techniques that can help evoke emotions:

• Storytelling: Storytelling is a powerful tool that can engage readers and evoke emotions. A well-told story can attract many links.
• Controversy: Controversial topics can generate strong emotions and discussion, which in turn can lead to more backlinks.
• Inspirational content: Content that inspires and motivates is frequently shared and linked to by users.

Interactive elements

Interactive elements can attract links because they engage users and encourage interaction. Here are some examples:

• Quizzes: Interactive quizzes can be fun and engaging, making users eager to share and link to them.
• Surveys: Surveys allow users to express their opinions and participate in the discussion, which can lead to more links.
• Calculators: tools that help users calculate something important to them can be very valuable and attract links.

The most common mistakes in link baiting

Clickbaity

One of the most common mistakes in link baiting is the use of clickbait, i.e. titles and content that only aim to attract attention but do not provide valuable information. Clickbaits can harm your link baiting strategy because they users will quickly realise that the content does not meet their expectations, which can lead to a loss of trust and negative feedback. To avoid this mistake, always try to provide valuable and authentic content that delivers on the promises of the title.

Lack of authenticity

Authenticity is key in link baiting. Users are more likely to share and link to content that is genuine and credible. Avoid exaggerated statements and false information that can damage your reputation. Building trust and credibility is key to long-term link baiting success.

How do you implement link baiting into your SEO strategy?

Now that you know what link baiting is and what techniques can be used, it is worth considering how to implement this strategy into your overall SEO strategy.

Identify your objectives

Before starting link baiting activities, it is worth determining what goals you want to achieve. Do you want to increase traffic to your website, improve your position in search results or perhaps build domain authority? Identifying your goals will help you to better tailor your activities and measure their effectiveness.

Conduct research

Conducting research on your industry, your competitors and your audience is key to effective link baiting. Identify what content is most valuable to your target audience and what topics are most popular in your industry. Competitor analysis can also provide valuable information on what link baiting techniques are effective in your industry.

Create a content plan

Based on your research, create a detailed content plan that incorporates different types of valuable content, emotive and interactive elements. Plan regular publications to keep users interested and encourage them to link to your site.

Create valuable content

Creating valuable content is a key part of link baiting. Focus on providing information that is valuable to your audience and that meets their needs. Remember that quality content is more important than quantity. It is better to publish less but valuable content than a lot but low quality.

Promote your content

Creating valuable content is only half the battle. To attract links, you also need to actively promote your content. Use social media, newsletters, influencer partnerships and other channels to reach as large an audience as possible. The more people who see your content, the greater the chance of gaining backlinks.

Monitor and analyse results

Regular monitoring and analysis of results are key to effective link baiting. Use analytics tools to track which content attracts the most links, which is shared most often and which generates the most traffic. Based on this data, you can adjust your strategies and optimise your efforts.

Create, inspire, get links!

Link baiting is a powerful SEO strategy that can significantly improve your website's position in search results, increase traffic and build domain authority. The key to successful link baiting is to create valuable, interesting and engaging content that attracts backlinks. Remember to avoid clickbait and false information that can damage your reputation. Instead, focus on authenticity and providing valuable information that meets the needs of your audience.

Implementing link baiting into your SEO strategy can take time and effort, but the benefits you can achieve are well worth it. 

Remember that link baiting is a long-term strategy that requires patience and consistency. However, with the right techniques and approach, you can build a solid base of backlinks that will help you achieve SEO success.

Cookies are an integral part of using the internet. We are often asked to accept cookies when visiting various websites. But what exactly are these cookies? How do they work? Are they safe? In this article, we will answer these questions and explain why cookies are so important.

Definition of cookies - What are they used for?

Cookies, also known as cookies, are small text files stored on your device (computer, tablet, smartphone) by your web browser. 

Cookies are generated by web servers when a user visits a website. They contain data that can be used to identify you or store your preferences.

Types of cookies

Cookies fall into several categories, depending on their function and storage time:

• Session cookies

Session cookies are temporary and are deleted when the browser is closed. They are used to store information during a single browsing session, e.g. to remember the contents of a shopping basket.

• Permanent cookies

Permanent cookies remain on the user's device for a limited period of time or until they are manually deleted. They are used to store the user's preferences, such as the site language or login data.

• Third-party cookies

Third-party cookies are placed by websites other than the one you are currently visiting. They are most commonly used for advertising and analytical purposes, e.g. by Google Analytics.

Functions of cookies

Cookies have many uses, the most important of which are:

• Personalisation

Cookies allow us to adapt the content of the website to your individual preferences, such as language choice, page layout or remembering your settings.

• Activity tracking

Cookies can track a user's activity on the website, allowing us to analyse their behaviour and tailor our offer to their needs. An example is the display of personalised advertising.

• Authentication

Cookies make it possible for the user to automatically log in to his or her account on the respective website, without having to re-enter the login data.

Are cookies safe?

Although cookies are generally safe, they can pose certain risks:

• Invasion of privacy

Cookies can store personal data and track user activity, which can lead to privacy violations, especially in the case of third-party cookies.

• Cyber attacks

Cookies can be used by cybercriminals for cross-site scripting (XSS) attacks, which involve injecting malicious code into websites.

• Cookie management

Each user has control over the cookies on their device. Here are some ways to manage cookies:

• Browser settings

Most web browsers allow cookies to be managed through settings. The user can block them, delete them or set which cookies are to be accepted.

• Privacy management tools

There are special tools and browser extensions to help manage cookies, such as Ghostery or Privacy Badger.

Why do you need to clear cookies? Key reasons and benefits for the domain

Cookies, while useful, can sometimes cause problems, making it a good habit to regularly clear them from your browser. In this article, we'll look at why it's worth clearing cookies, the benefits of doing so and how to do it in practice.

Reasons to clear cookies

1. Improving browser performance

A web browser accumulates a large number of cookies over time, which can affect its performance. Excessive cookies can slow down the loading of web pages and increase memory consumption. Regularly clearing cookies helps to keep your browser running smoothly.

2. Privacy protection

Cookies can store personal data and information about your online activities. Regular deletion of cookies can prevent tracking by third parties, thus protecting your privacy.

3. Preventing login problems

Old or corrupted cookies can cause problems logging into accounts on various websites. Deleting cookies can resolve these problems, allowing you to log in correctly again.

4 Data update

Websites frequently update their content and settings. Cookies may store old information, which can lead to outdated data being displayed. Deleting cookies allows you to refresh this information and get the latest versions of the websites.

5. increase security

Cookies can be the target of cyber-attacks, such as the theft of session data. Regularly clearing cookies reduces the risk of them being used by cybercriminals to gain unauthorised access to user accounts.

How do I clear my browser cookies?

Clearing cookies is a simple process that can be done in any web browser. Here's how to do it in the most popular browsers:

Google Chrome

1. Click the three dots icon in the top right corner of the browser.
2. Select "Settings".
3. Scroll down and click on 'Privacy and security'.
4. Click "Clear browsing data".
5. Select "Cookies and other site data" and click "Clear data".

Mozilla Firefox

1. Click the three-line icon in the top right corner of the browser.
2. Select "Settings".
3. Click on "Privacy and security".
4. Scroll down to the "Cookies and page data" section.
5. Click "Clear data" and tick the "Cookies" option before clicking "Clear".

Microsoft Edge

1. Click the three dots icon in the top right corner of the browser.
2. Select "Settings".
3. Click on "Privacy, search and services".
4. In the "Clear browsing data" section, click "Select what you want to clear".
5. Check the option "Cookies and other site data" and click "Clear now".

Safari (for macOS)

1. Click "Safari" in the top menu and select "Preferences".
2. Go to the "Privacy" tab.
3. Click on "Manage site data".
4. Select "Delete all" or select individual cookies to delete.

Cookies - An integral part of the digital world

Cookies are an integral part of the internet, enabling personalisation, activity tracking and user authentication. Now that you have a fuller understanding of cookies, will you make more informed decisions about their acceptance? We hope this article has helped to dispel doubts and increase your awareness of this aspect of the digital world.

Imagine that you are in the middle of a crowded street, looking for a particular establishment. Among hundreds of colourful signs and eye-catching advertisements, you need to find that one place that offers exactly what you need. In the world of the internet, your 'signboard' is your domain name. This is basic and one of the first things a start-up company taking its business online must take care of.

From the outset - what is a domain?

Domain is a unique web address that identifies a specific place on the web, allowing users to access a particular website. It consists of two main elements: the name and the extension.

What is the difference between a domain and hosting?

Imagine you want to open your own café. The domain and hosting in the online world can be compared to certain elements involved in running this café.

A domain is like the address of your coffee shop. This is the unique name by which your café will be known and under which customers will find it. For example, if your café is called 'Aromatic Café', the domain name could be 'aromatycznakawusia.co.uk'. With this name, people will know where to find you.

Hosting is like the building in which your café is located. It's the space where you store all your essentials - furniture, brewing machines, coffee beans, etc. Without the building (hosting), your coffee shop could not physically exist, even if it had a great name (domain).

To sum up:

• The domain (cafe address) allows customers to find your cafe online.
• Hosting (cafe building) is the space where you store all your websites, photos, texts and other data.

Why is a domain name important?

A domain name is a user's first contact with your brand online. It is more than just a URL; it is the foundation of your online identity. A well-chosen domain name can build trust, enhance your brand and make it easier for users to remember your website. But most importantly, it can also indirectly affect your SEO.

How is the domain structured? 

Before we give you a hint of what the ideal look should be like domain, it is worth remembering how it is structured.

The domain consists of:

• protocol (http or https - depending on whether the site is certified SSL)
• subdomains, i.e. www
• proper name
• the domain extension (e.g. the national ending .pl)

What domain extensions are available?

A Top-Level Domain (TLD) extension is the part of an internet address after the last dot, e.g. .com, .pl, .org. There are many different types of extensions, which can be divided into several main categories:

Generic domains (gTLDs)

• .com - the most popular extension, used mainly by companies
• .org - typically used by non-profit organisations
• .net - Internet-related entities
• .info - news services
• .biz - business domains

Country domains (ccTLDs)

• .pl - national domain for Poland
• .de - country domain for Germany
• .fr - national domain for France
• .uk - country domain for the United Kingdom

Regional domains

• waw.pl - domain for Warsaw
• szczecin.pl - domain for Szczecin

New generic Top-Level Domains (ngTLDs) 

• .tech,
• .io,
• .shop,
• .store

What should the domain name be?

• short and catchy
• easy to remember
• containing keywords important to the company (keyword domain type)
• including a brand name (branding domain type)
• without hyphens

How does a domain name affect SEO?

Wondering why a domain name is even important in terms of SEO? It's simple! A good website name will increase the number of visitors and improve visibility, as web users looking at it will immediately know what the site has to offer.

One of the most important aspects of SEO is the use of keywords. Including relevant keywords in your domain name can help improve your position in search results. For example, if you run a shoe shop, the domain 'wloskiebutyonline.co.uk' may be more effective than 'supersklep.com' because the visitor and potential customer will immediately know what you specialise in.

Is the domain name a Google ranking factor?

In 2020, leading Google specialist John Mueller revealed that keywords in domain names no longer play a role in determining search result rankings.

Responding to a question on whether keywords in domain names affect rankings during Ask Google Webmasters, he said: "In short, no. Having a keyword in a top-level domain doesn't give you any special bonus." However, this does not mean that domain names are irrelevant. They are simply not direct ranking factors.

The choice of domain name can be an important aspect of UX and public image. The domain name should usually be the most recognisable aspect of the company.

Using keywords in your domain does not help your search ranking; however, if your branding is heavily focused on a particular service or product, including a keyword in your domain can help users understand what you do at a glance. A carefully placed keyword can also help attract an audience that may convert.

Don't be afraid to use a keyword if it is highly relevant or part of your branding.

Bottom line: a domain name has no direct impact on Google ranking, but it does give experienced online marketers the opportunity to reflect brand value and create a more positive user experience.

Suffix .com or .pl - which is better in terms of SEO?

Both .pl and .com are domain name extensions. The main factor in choosing one or the other comes down to location.

.com domains are designed for global sites and global companies. Any company from anywhere in the world can use .com at the end of its domain name.

.pl websites are associated with Polish companies. Although any company in any location can use .pl, the domain is nevertheless most useful for companies that want to attract a Polish audience.

Some experts argue that from an SEO point of view, .com, .net and .org domains are the most due to other issues. In addition to losing a huge percentage of traffic typed in by people who know the company name but not the domain name, the use of a lesser-known suffix (e.g. .info) hinders the SEO of a site, as lesser-known TLDs are more likely to be used by spammers.

To sum up, if you have a business targeting the international market, a .com domain would be better. On the other hand, if your business is focused on Poland, it is worth choosing the .pl extension.

When choosing a domain for your business, consider all factors!

Choosing a domain name is a crucial step in building your online presence. It's not just a URL, but the foundation of your online identity, which can significantly affect the overall user experience. Remember that your domain name should be short, easy to remember, unique and contain relevant keywords if they are relevant to your business.

Although keywords in a domain name are no longer a direct ranking factor in Google, they can help users understand what your website does. Choosing the right domain extension, such as .com or .pl, also matters and should be tailored to your business goals and target market.

Imagine having the ability to track your customers' behaviour on your website, understand their preferences and then tailor your advertising campaigns to hit their exact needs. Sound like magic? It's not magic, it's the Facebook pixel (and now actually the Meta pixel). In this article you'll learn exactly what it is, how it works and why it's essential for your business.

Definition and basic information about the Facebook pixel

The Facebook pixel is an analytics tool that allows you to track user actions on your website coming from Facebook ads. It is a small piece of JavaScript code that is inserted into the code of a website. It allows you to monitor how users interact with your website after clicking on a Facebook ad.

Why do you need a pixel?

1. Tracking conversions: The pixel records user actions, such as purchases, registrations, form fills, which allows the effectiveness of advertising campaigns to be measured.
2. Optimisation Ads: The data collected by the pixel helps Facebook to better target ads, targeting people who are more likely to take the desired action.
3. Audience building: Pixel allows custom audience groups to be created based on users' behaviour on the site, allowing more precise targeting of ads.
4. Data analysis: The pixel collects data on website traffic and user behaviour, allowing for in-depth analysis of the effectiveness of advertising campaigns and optimisation of the marketing strategy.

With Facebook's pixel, companies can better understand what actions users are taking on their website, allowing them to manage their advertising campaigns more effectively and increase the return on their advertising investment.

What data does the Facebook pixel collect?

The Facebook pixel collects a variety of data to help advertisers better understand user actions on their website. Below are the main types of data that the pixel can track:

1. Page visits: A pixel records when a user visits a specific website. This allows you to track website traffic and see which pages are most frequently visited.
2. Clicks: Pixel monitors user clicks on different elements of a page, such as buttons, links or images. This allows you to understand which elements of the page are most engaging.
3. Conversions: Pixel tracks actions that are considered conversions, such as purchases, registrations, form filling, newsletter subscriptions, etc. This makes it possible to measure the effectiveness of advertising campaigns.
4. Add to basket: A pixel records when a user adds a product to a shopping cart on a website. This is particularly important for online shops to monitor purchasing behaviour.
5. Payment initiation: Pixel tracks when a user initiates the payment process, allowing purchase conversions to be monitored.
6. Finalisation of the purchase: The pixel records the completion of a purchase transaction, which is a key indicator of the success of marketing campaigns.
7. Registration: Pixel monitors when a user registers on the site, which is important for services that require user accounts.
8. Filling in the form: Pixel tracks when a user completes and submits a form, which can be useful for campaigns lead generation.
9. Viewing content: Pixel records which pages or products users view, helping to better understand their interests and preferences.
10. Search: Pixel monitors what search terms users are looking for on a website, which can help optimise content and offers.

With this data, advertisers can better target their campaigns, optimise ads and create more engaging content.

Installation of a pixel on a website

To install a Facebook pixel on your website, there are a few steps to follow. You will find step-by-step instructions below:

Create a pixel

•  Log in to your Facebook business account.
• Go to Settings, then the Data Sources --> Data Sets section.
• Click in the top right corner + Add.
• Give the pixel a name.
• Click Combine Data Sources and select Site.

Once you have generated a Facebook pixel, you can proceed with its configuration and implementation.

Copy the pixel code

• Once a pixel is created Facebook generates a piece of JavaScript code.
• Copy this code.

Add the pixel code to your website

• Paste the copied pixel code in the section any site where you want to track user activity.
• Make sure the code is pasted correctly and does not cause conflicts with other scripts on the site.

Check pixel installation

• To make sure the pixel is installed correctly, use the Facebook Pixel Helper tool, which is available as an extension for the Chrome browser.
• Install and launch Facebook Pixel Helper, then visit your website.
• If the pixel is working correctly, the tool will display information about the installed pixels.

Configure event tracking

• In the Facebook Ads Manager, go to the "Events" section.
• Select the events you want to track (e.g. purchases, adding to basket, filling in a form).
• Set up events using the built-in wizard, which helps you determine which actions on the page you want the pixel to track.

Test the operation of the pixel

• Conduct some test activities on your site (e.g. add a product to the basket, fill in a form).
• Check in the Ad Manager that events are being recorded correctly.

Once the above steps have been followed, the Facebook pixel will be up and running and you will be able to track user activity on your website, optimise advertising campaigns and create more targeted audiences.

Benefits of using the Facebook pixel

There are many benefits to installing a Facebook pixel on your website, which can make a significant difference to the effectiveness of your marketing and advertising efforts. Here are the most important of these:

1. tracking conversions:

The Facebook pixel allows you to track the actions taken by users on your website when they click on an ad. You can monitor actions such as purchases, registrations, form filling and other key actions, allowing you to accurately measure the effectiveness of your advertising campaigns.

2. better targeting of advertising:

With the data collected by the pixel, you can create more precise audience groups. For example, you can target adverts to people who have visited specific pages on your website or who have added products to their basket but not made a purchase.

3. optimisation of advertising campaigns:

Pixel provides data to help optimise advertising campaigns. Facebook can automatically adjust the display of ads to reach people who are more likely to take the desired action, increasing effectiveness and return on investment.

4 Remarketing:

Pixel allows you to run remarketing campaigns that target users who have previously visited your website. This allows you to remind them of your products or services and encourage them to return to the site and make a purchase.

5. creation of customised audiences:

Pixel allows you to create custom audiences based on specific user actions on your site. For example, you can create a group of people who have browsed specific products and target them with personalised ads.

6. Better understanding of user behaviour:

The pixel provides detailed information about user behaviour on your website. This allows you to better understand what content and products your customers are most interested in and tailor your offering to their needs.

7. increase ROI:

Campaign optimisation and precise ad targeting lead to increased return on investment (ROI). By focusing on the most valuable users, you can maximise the effectiveness of your advertising spend.

8. automation of marketing processes:

Pixel allows you to automate certain aspects of your marketing, such as adjusting advertising campaigns in real time based on data collected from your website. This allows you to respond quickly to changing user behaviour.

Personalisation and precision with the Facebook pixel

The installation of the Facebook pixel is a key step towards more effective and precise online marketing, which allows for a better understanding and satisfaction of customer needs, as well as maximising the results of advertising campaigns.

At a time when personalisation and precision are key to success in digital marketing, the Facebook pixel is becoming not so much an option as a necessity for any aspiring entrepreneur. Remember, however, that simply installing a pixel is only the beginning. The real art lies in the skilful use of the data collected. Regularly analyse the results, experiment with different audiences and ad formats, and over time you will discover what works best for you.

Advertisements surround us from all sides, but creating an effective advertising text is no small challenge. Such a text needs to meet a few basic criteria: it should be concise, catch the eye and convince the viewer to perform a specific action, such as buying a product or service. But how do you create it? How can artificial intelligence help you with this? You can find out in our article!

Why is effective advertising text so important?

Imagine you are in a crowded marketplace where every vendor is trying to get your attention. Your advertising text is like that vendor - it needs to stand out in the crowd, attract attention, be unique and convince you to buy. An effective advertising text is one that not only makes you curious, but also prompts you to take action.

What are the key elements of an effective advertising text?

Brevity is key in a world where everyone is bombarded with information. Your advertising text needs to be short and to the point. Every word should have its own weight and meaning.

Convincing content

Your text must convince the recipient to perform a specific action. This could be buying a product, signing up for a newsletteror use of a service. It is important to be clear about what you want to achieve.

Call to action (CTA)

The call to action is a key element of any advertising text. It is what prompts the recipient to take a specific action. The CTA should be clear, concise and relevant to the potential customer's needs.

How can artificial intelligence help with advertising copywriting?

Artificial intelligence can analyse huge amounts of data in a short space of time. This allows you to find out what content is most effective in your industry, what keywords attract the most attention, and the preferences of your target audience.

Idea generation: AI can also be a source of inspiration. Thanks to advanced algorithms, artificial intelligence can generate ideas for new, creative advertising texts that will capture the attention of the audience.

Personalisation of content: With AI, you can tailor your advertising texts to the individual needs and preferences of your audience. Personalising your content makes your advertising more attractive and effective.

AI tools for creating advertising texts

There are various AI tools on the market that can help generate advertising texts. It is worth trying them out to improve the content creation process. Here are some of them: 

1. ChatGPT (OpenAI) - It uses a language model to generate creative and consistent advertising texts and marketing content. The basic version is free. 
2. Jasper (formerly Jarvis) - A marketing content generation tool that can create advertising texts, blogs, product descriptions and more. Unfortunately, this tool comes with a fee.
3. Copy.ai - With this tool, you can write and actually generate a variety of marketing content, including advertising texts, and you can also create social media posts and product descriptions.
4. Writesonic - AI assisted marketing content creation that can generate articles, blog posts, emails and advertising texts.
5. MarketMuse - AI content optimisation tool to help create well-researched and SEO-optimised marketing texts.
6. Persado - It uses AI to analyse language and generate marketing content that aims to maximise audience engagement.
7. CopySmith - A writing automation tool that generates various forms of marketing content, from product descriptions to emails and social media posts.
8. AI Writer - An artificial intelligence-based tool that helps generate a variety of marketing content. It enables the creation of articles, blog posts, product descriptions and other forms of marketing communications. AI Writer analyses the data and suggestions provided to create texts that are consistent, attractive and tailored to your audience. With this tool, you can save the time and effort of manually writing content, while maintaining high quality and effective marketing messages. AI Writer can generate unique and original (plagiarism-free) content on every occasion, provided you provide the right guidelines.

What is worth bearing in mind? Quality of AI content

Remember that despite the advanced possibilities that AI offers, it is always worth monitoring the quality of the content generated and adapting it to the specific needs and expectations of your target audience. Combining human creativity with the power of artificial intelligence can produce excellent results in a short space of time.

It's also worth noting that AI content generators are powerful tools that can help with a variety of tasks, but many people don't know how to use them properly, so the results of their actions are sometimes below average. Here's what you need to know to use them like a pro.

Preparation of the prompt

A prompt is the input provided to ChatGPT, for example, which should be clear and concise. For example, if you wanted to create advertising text for a pet shop, you could use the following prompt: 

"Write a short, catchy promotional text (maximum 20 words) for the Pupil pet shop. Highlight the wide range of products and professional service. Let the tone of the statement be friendly, cheerful". 

Such a prompt provides the AI with key information: purpose (advertising text), length (maximum 20 words), company name (Pupil), main benefits (wide range, professional service) and desired tone of communication. With these precise guidelines, AI can generate text that is better suited to your needs and expectations. 

Evaluation and refinement

Once the text has been generated, evaluate the output and refine it if necessary. AI is not perfect and may generate inaccurate or irrelevant responses. The prompt may need to be adjusted.

AI + creativity: your secret weapon in marketing

Remember that artificial intelligence is a powerful tool to support the creative process, but it does not replace human creativity and intuition. You will achieve the best results by combining AI capabilities with your experience and knowledge of the industry.

Let artificial intelligence assist you in creating advertising texts that will not only capture your audience's attention, but effectively persuade them to take action, thereby increasing sales and the effectiveness of your marketing campaigns.

Imagine you are browsing the internet for information on a topic that interests you. You come across a page that seems promising at first glance, but you quickly notice that the text is unnaturally overloaded with repetitive keywords. Reading becomes tiresome and the content loses its value. This is precisely an example of keyword stuffing, a practice in SEO that can do more harm than good. In this article, you will learn exactly what keyword stuffing is, why it is harmful and what to replace it with.

What exactly is keyword stuffing? Black hat SEO in its purest form

Keyword stuffing is a technique used in search engine optimisation (SEO) that involves excessive use of keywords in website content. The aim of such a practice is to manipulate search engine algorithms in order to rank higher in Google search results. Unfortunately, the use of keyword stuffing leads to the creation of content that is difficult to read and not useful to users.

Examples of keyword stuffing - Google guidelines

Keyword stuffing can take many forms, including:

• Excessive repetition of keywords in the text.
• Inserting keywords in a way that does not make sense in the context of the sentence.
• Hiding keywords in the page code, e.g. by using white text on a white background.

Stuffing keywords in the meta description

Keyword stuffing in the meta description is a technique used by some webmasters to improve the visibility of a page in search results. It involves excessive and unnatural placement of keywords in the meta description in the hope of improving SEO. However, this practice is considered outdated and can do more harm than good. Here are some key points about keyword stuffing in the meta description:

• Consequences of SEO:

Penalties from search engines: Search engines, such as Google, penalise sites that use keyword stuffing. This can lead to a reduction in the page's position in search results.

• Example of keyword stuffing:

Bad practices: "Cheap shoes, sports shoes, running shoes, leather shoes, women's shoes, men's shoes, children's shoes - the best shoes at the best prices".

A better approach: "We offer a wide selection of sports and leather shoes for the whole family at attractive prices. Check out the new models."

• Recommendations:

Naturalness and conciseness: The meta description should be natural and concise, containing key information about the page that may be of interest to users.

Moderate use of keywords: Use keywords in a moderate and contextual manner to make the description appealing to users while complying with SEO guidelines.

Uniqueness: Each page should have a unique meta description that accurately describes its content.

Using keyword stuffing in the meta description may seem tempting, but it is a strategy that can harm a site's visibility in the long term. A better approach is to create attractive, informative and moderately optimised meta descriptions that will attract users and comply with search engine guidelines.

Why is the meta description important for SEO?

1. The click-through rate (CTR): A well-written meta description can increase the attractiveness of your website in search results, resulting in a higher CTR.
2. Users: The meta description provides users with important information to help them decide whether to click on a link to your site.
3. Search engines: Although the meta description does not directly affect ranking, search engines can use it to better understand the content of a page and display relevant results.

The meta description is a key element of an SEO strategy that can significantly affect the visibility and attractiveness of your website in search results.

Why is keyword stuffing harmful?

Keyword stuffing is harmful for several reasons:

1. Deteriorates the quality of the content

Excessive use of keywords makes the text unnatural and difficult to read. Users quickly lose interest in the page, leading to a higher rejection rate (bounce rate).

2. negative impact on SEO

Search engines such as Google are constantly refining their algorithms to detect and penalise sites using keyword stuffing. These sites can be penalised by lowering their position in search results.

3. loss of user confidence

Sites that use keyword stuffing often look less professional and credible. Users may lose confidence in such a site and may not return to it in the future.

How to avoid keyword stuffing?

To avoid keyword stuffing, it is worth following a few basic rules:

1. Create valuable content

Focus on creating content that is valuable and helpful to your readers. Remember that content should be written for people first and foremost, not for search engine robots.

2. Use keywords naturally

Try to weave keywords naturally into the content. Avoid excessive repetition of the same phrases. Instead, use synonyms and different variations of keywords.

3. ensure that the content is well structured

Use headings (h2, h3), paragraphs and lists to structure the content and make it more readable. The structure of the content should be logical and clear.

Keyword stuffing is an outdated and harmful practice that can harm your website both in terms of the quality of your content and your position in search results. Instead, focus on creating valuable and natural content that appeals to your readers and complies with search engine guidelines. Remember that the key to SEO success is to provide valuable information that responds to users' needs.

YouTube is used by around 25 million Polish people every day, and among them are people interested in what you offer! Imagine that you create great video content. However, nobody watches them because you fail to position them properly. The key to success on YouTube, just like in Google search, is keywords. These determine whether your videos will be found by the right audience. In this article, you will learn how to effectively choose keywords on YouTube to increase the reach of your videos and gain more subscribers.

Why are keywords so important on YT?

YouTube is the second most popular search engine in the world. To increase the visibility of your content, you need to carry out positioning activities, just as you do on Google.

These activities are vSEO (Video Search Engine Optimisation). Their aim is to gain high positions in the YouTube search results. As with standard SEO, keywords play an important role in the positioning of content on YT. These should be used in the title, description and tags added to the video. However, this is not all that needs to be done to increase the visibility of your content.

YouTube's algorithms work similarly to those of Google's search engine. Keywords help the algorithms understand what your video is about and decide which content is most relevant to the user. With the right keywords, your videos can appear in search results, in recommendations and on the YouTube homepage.

What does it look like from the user side?

Here's how SEO affects users and how their actions can shape search results:

1. Information Search - Content
Users start by entering queries into a search engine (e.g. Google, YouTube). The keywords entered are analysed by algorithms that try to provide the most relevant results. Good positioning of the content means that it appears higher in the search results, which increases the chances of it being visited by users.

2. clicks - YouTube users' search results
Users tend to click on the first few search results. The CTR (Click-Through Rate), or click-through rate, is higher for results at the top of the page. The better optimised the content, the higher it can appear, which increases the chances of getting more clicks.

3. time spent on the site
Search engine algorithms take into account the time users spend on a page. If users spend more time on a page, it means that the content is valuable and engaging. 

The importance of SEO on a YouTube channel

SEO (Search Engine Optimisation) is the process of optimising content to increase its visibility in search results. On YouTube, SEO includes not only keyword selection, but also optimisation of titles, descriptions, tags, thumbnails and other elements. By taking care of SEO, you can significantly increase the number of impressions and subscriptions.

How do you find the right keywords?

Choosing the right keywords is key to success on YouTube. Here are some proven methods to help you find the best keywords for your videos:

1. use keyword research tools:

There are many tools that can help you find the right keywords. Some of the most popular are:

• Google Keyword Planner: This tool is free and allows you to find keywords that are frequently searched on Google and also on YouTube.
• TubeBuddy: This is a browser extension that helps with keyword analysis, optimising titles, descriptions and tags.
• VidIQ: Another popular tool that offers advanced keyword analysis and SEO optimisation features for YouTube.

2. Analyse the competition:

Take a look at what keywords your competitors are using. See which videos are performing best and what phrases they are using. You can do this by looking at the titles, descriptions and tags of popular videos in your niche.

3. use YouTube Autocomplete:

YouTube's autocomplete function can be a great source of keyword inspiration. Type in a few letters or words related to your topic and see what phrases are suggested. These are phrases that are frequently searched for by users.

Optimisation of titles and descriptions on YouTube

Once you have a list of keywords, it's time to optimise the title and description of your videos. Remember that the title and description are the first elements users see, so they need to be attractive and enticing to click on.

Creating attractive titles

The title should be in line with the content of the video, catchy and intriguing. In addition, it should contain the most important keyword. It must fit into a maximum of 50-70 characters with spaces to be displayed correctly. Here are some guidelines:

• Use numbers and specifics (e.g. "5 ways to...").
• Ask questions (e.g. "Do you know how...").
• Use emotions (e.g. "The shocking truth about...").
• Avoid clickbait - the title should reflect the actual content of the video.

Optimisation of descriptions

The description is where you can describe in more detail what your video is about. It's also worth including keywords here, but remember to keep the text natural and easy to read. Here are some tips:

• Place the main keyword at the beginning of the description.
• Add links to other videos that may be of interest to viewers.
• Use the description section to encourage viewers to subscribe and interact.

Meaning and selection of tags

Tags are a key element because they indicate to the platform what the video is about and to whom it should appear. If the video does not have the tags completed, its chances of showing up high in search results are reduced. You have a maximum of 500 characters with spaces to use in the tags field. Remember to use both general and more specific tags. They can relate to a video topic, category or brand.

Tags should be added in a special field at the time of adding the video, separating them with commas. The maximum number of tags added is 15. For maximum effectiveness, mix general tags with precise, highly targeted tags. 

Not sure how to choose tags? Try the free tools - YouTube tag generators e.g. TubeRanker or RapidTags. All you have to do is type in the words describing the content of the video and the tools will automatically generate a list of tags for you. 

You should also 'confront' your tags with those of your competitors. 

To check competitors' tags:

• Enter competitor's channel profile
• select a specific video
• click right mouse button → view page source
• in the window that appears, use the shortcut cmd + f or ctrl + f
• In the search bar that appears, type: keywords
• you will see the tags that were used for a particular video

Monitor and analyse the results! 

The final step in the keyword optimisation process is to monitor and analyse the results. Regularly check how your videos are performing in the search results and which keywords are yielding the best results. You can do this with tools such as TubeBuddy or VidIQ, which offer detailed reports and analysis.

Choosing the right keywords on YouTube is the key to success. They can help your videos achieve greater visibility, attract more viewers and increase subscribers. Remember to use keyword analysis tools, optimise titles and descriptions and monitor results. With these steps, your videos are likely to achieve success on YouTube.

Dropshipping is one of the most popular business models in e-commerce. It allows you to start selling online without the need for a warehouse or a lot of start-up capital. How do you start your dropshipping adventure step by step in order to succeed in the market? We'll explain it in a moment!

What is dropshipping?

Dropshipping is a business model in which the seller does not keep goods in stock. Instead, when a customer places an order, the product is directly dispatched from supplier to customer. The seller earns a margin between the wholesale and retail price.

Imagine you want to sell toys online. Normally you would have to buy them from the manufacturer first and store them in your warehouse. Then, when someone shops in your shop, you would have to pack up the toy and send it to the customer. With dropshipping it is different. You don't buy the toys in advance, you just show them on your shop's website. When someone makes a purchase, you simply pass that order directly to the manufacturer or wholesaler. They are the ones who package the product and send it to the customer.

The advantages of dropshipping - direct to the customer!

The unique dropshipping structure will allow you to run your business without having to stock products, significantly lowering the barriers to entry in the e-commerce market. It is an attractive option for both beginners and experienced online sellers.

Understanding the benefits will help you decide if dropshipping is the right strategy for your business.

• Low initial capital - you do not need to invest in product storage.
• No need for warehouse management - it is the supplier who takes care of the storage and shipping of the goods.
• Flexibility of location - you can do business from anywhere in the world.

Dropshipping step by step - how to get started?

1. choice of niche
Choosing the right niche is the key to success. You need to find a product category that is in high demand, but at the same time not saturated with competition. Conducting a market analysis will help you understand what products are popular and what potential margins they have.

2. Finding suppliers
Finding reliable suppliers is key. You can use platforms such as AliExpress, Oberlo or SaleHoo. It is important that the supplier offers fast delivery times and good quality products.

3 Building an online shop
If you want to sell online, you need a professional-looking online shop. You can use platforms such as Shopify, WooCommerce or BigCommerce. The shop should be easy to navigate, responsive and SEO optimised.

4. SEO optimisation
SEO (Search Engine Optimisation) is a key element of e-commerce success. You need to ensure that your shop is visible in Google search results. Important elements include: optimisation content for selected keywords, page loading speed, responsiveness, as well as valuable on-page content (e.g. blog posts, product descriptions).

5. marketing and promotion
To attract new customers to your shop, you need to invest in marketing. Effective strategies include social media advertising (Facebook, Instagram), Google Ads campaigns, email marketing and content marketing. It is also worth working with influencers who can help promote your products.

6. customer service
Good customer service is the foundation of success. You need to be available to customers, answer their questions and resolve problems quickly. It is worth investing in CRM systems and chatbots to help you manage customer communication.

Best practices in dropshipping to help increase sales

Choosing the right products: Not all products are suitable for dropshipping. It is a good idea to choose those that have a high margin, are lightweight (to keep shipping costs low) and are in high demand. It is also a good idea to test different products to find the ones that sell best.

Monitoring competition: Regularly analysing the activities of our competitors allows us to keep abreast of market trends. We can thus adapt our marketing strategies and product offerings.

Process automation: The automation of processes, such as order management, stock updates or marketing, saves time and increases shop efficiency. It is worth investing in logistics models that make it easier to manage your business.

Testing and optimisation: Every business requires constant testing and optimisation. Regularly analysing sales performance, testing different marketing strategies and optimising the purchasing process is the key to increasing conversions and profits.

Dropshipping is a great way to start your own online business without a large investment. The key to success is choosing the right niche, finding reliable suppliers, a professional-looking online shop and effective marketing. 

What are the downsides of dropshipping?

While dropshipping offers many advantages, it also has its disadvantages, which are worth considering before starting your business. Here are the most important of these:

1. low profit margins
In dropshipping, competition is often very high, which can lead to price wars. In order to attract customers, retailers often reduce prices, resulting in low profit margins.

2. lack of control over stocks
Because you do not keep products in your warehouse, you do not have full control over stock levels. Your supplier can run out of stock, which can lead to delays in orders and dissatisfied customers.

3. product quality issues
You do not always have the opportunity to accurately verify the quality of the products you sell. This can lead to customers receiving lower quality goods than they expected, which negatively affects your shop's reputation.

4 Longer delivery time
Many dropshipping companies use suppliers from overseas, which can mean longer delivery times for parcels for customers. The long waiting time for a product may discourage some customers from buying.

5 Problems with handling returns
The returns process in dropshipping can be complicated. Often you have to act as an intermediary between the customer and the supplier, which can increase the return time and cause additional costs.

6. Dependence on suppliers
Your business is heavily dependent on your suppliers. Problems on their side, such as shipping delays, order processing errors or stock shortages, directly affect your business.

7. branding difficulties
Because you are selling products that may be offered by many other retailers, it is difficult to stand out from the competition and build a recognisable brand. Personalisation of products and the shopping experience is limited.

With these potential disadvantages in mind, it is important to carefully consider whether dropshipping is the best business model for you. Understanding these downsides will enable you to better prepare for your business and make informed decisions that minimise risk.

A website is practically a necessity for any company or organisation today. However, just creating a website is only the beginning of the journey. The key is to ensure its visibility in Google search so that potential customers or clients can easily find it. Unfortunately, many people struggle with the lack of visibility of their website in search results, which can effectively undermine the efforts put into building it. In this article, we will suggest what to look out for and what steps to take to improve the situation. 

What does it mean if a website is invisible on Google?

An invisible page on Google means that it is not indexed by Google's search engine and does not appear in the search results for any queries. In other words, Google's robots cannot find or analyse the content of that page, so it is not included in the search engine's index.

This can be due to a number of factors:

• The site is new and Google has not yet indexed it. Indexing of new pages can take several days.
• There are technical errors blocking Google's robots, e.g. errors in the robots.txt file, blocking of site resources or server availability issues.
• The site contains duplicate or low-quality content, causing Google to consider it of little value to users.
• Illegal positioning techniques were used (black hat SEO), for which Google may impose a penalty in the form of invisibility of the page.
• There is malware (malware) on the site, causing it to be removed from the index for security reasons.

Google filter and ban - what's the difference?

Filter in Google refers to a situation in which the page does not display or is downgraded in search results due to violation of content quality or SEO optimisation guidelines. This is a more subtle punishment than banas the website may still be visible in search results, but in lower positions. Filters can be imposed for a variety of factors, such as spammy backlinks, low-quality content or other violations of Google's rules.

Ban in Google means complete removal of the site from the search engine indexwhich renders a website invisible in search results. This is the ultimate penalty for serious violations of Google's rules, such as using unfair SEO practices, exploiting spam or manipulating search results. You can find information about the reason for the ban in a particular case in Google Search Console. 

What to do in the event of a Google ban or filter?

So you have been affected by a Google ban or filter - now what? First of all, don't panic. Take a deep breath and objectively assess the situation. Understand why you were penalised in the first place - was it due to questionable tactics, poor quality content or technical issues? Once you have identified the root cause, start fixing the problem immediately. This may include removing low-quality content, repairing broken links and stopping any SEO practices that do not comply with Google's guidelines.

Then carefully review the webmaster guidelines to ensure that your site is compliant with Google's standards. Make the necessary changes and ask for reconsideration if you believe your site has been unfairly penalised. If necessary, use Google's help resources, such as forums and help centres, for additional guidance. Remember that recovering from a ban or filter may take time and patience.

That is, once again (in brief), the steps you can take:

1. Check the notification in Google Search Console to identify the cause of the penalty.
2. Remove any Google violations related to content, links or SEO techniques.
3. Check that you have not blocked indexing in your site code with the following code: .
4. Once corrections have been made, report the changes to Google Search Console and wait for verification.
5. If the corrections are accepted, the page should be included again in the search results.

Remember, avoiding practices that do not comply with Google's policies is key to maintaining your site's visibility in search results.

How can such situations be avoided in the future?

To avoid being blocked or filtered by Google, avoid any manipulative tactics that violate search engine guidelines. This includes keyword stuffing, masking, buying links and creating low-quality or duplicate content from other sources. Another pitfall to avoid is the use of automated link building tools. Google values natural and organic backlinks from reputable sources, so taking shortcuts through dodgy link-building practices can result in a penalty. 

Complete removal of a page from Google - is it possible?

When it comes to removing a page from Google altogether, the process is not as simple as it might seem. Although Google may de-index websites that violate its guidelines or penalise them, complete removal of a website from search results is rare. Even if a site has been blocked or filtered by Google, steps can be taken to resolve the problem.

What role do Google's robots have in indexing?

The role of Google's robots in the web indexing process cannot be underestimated. They are responsible for crawling the web, analysing content and determining which pages should be included in the search engine's index. Essentially, Google's robots act as digital scouts that constantly explore the vast expanse of the internet to categorise information and deliver relevant search results to users.

Google bots look out for any violations of the guidelines, such as keyword stuffing, masking or other black hat SEO techniques. Therefore, when faced with a Google ban or filter, site owners must understand the potential problems and make the necessary adjustmentsto ensure compliance with best practice and 'return the favour'. 

The robots.txt file - relevance to Google searches

Robots.txt is a small but powerful file that can significantly affect how search engines interact with your site. Essentially, it serves as a gatekeeper, indicating to bots which parts of your site they can view and index. By manipulating the instructions in this file, webmasters can control what content will be displayed on search result pages.

If you are blocked or filtered by Google, understanding and optimising your robots.txt file can be crucial in resolving issues. Proper configuration can help prevent key pages from being unintentionally excluded from search results. To remove blocking instructions in the robots.txt file, you can edit it manually or with the tools available in Google Search Console. Once this has been done, upload the updated file and submit the page for re-indexing (Google Search Console --> Request indexing).

Lost in the web - discover the cause and get back to Google!

The lack of visibility of a website in Google is a problem that can effectively undermine the efforts put into building and maintaining it. However, all hope should not be lost as there are many potential causes for this that can be identified and addressed. The key is a systematic approach, patience and an understanding of how search engine algorithms work. Monitoring a site's visibility in Google Search Console and taking corrective action when problems arise should become a regular part of your SEO strategy. It is worth remembering that solving a lack of visibility usually takes time. A long-term search engine optimisation strategy, adapted to changes in Google's algorithms, will help achieve better visibility and position in search results.