Email is currently one of the most common and popular forms of correspondence. I don't think I am making a mistake when I say that everyone has an e-mail address. Young and old alike use their e-mail for both business and personal messages. Most shops, companies and websites ask for your e-mail address when you shop or log on, so that they can send you offers or products. Everyone is familiar with that moment when their e-mail inbox is bursting at the seams and they click on each message, only to unscrupulously throw it in the proverbial bin later. Every company wants its products to sell. Where do you start and how do you get there? Here are some tips and ideas on how to write emails so that they are more attractive than others and so that potential customers open them.
A good, catchy title is essential!
You can already score with the title. In fact, it's where it all starts. If an email has an unattractive title or no title at all, there is little chance that anyone will click on it. Then even the most attractive email medium has no chance of standing up for itself and will simply be marked as read or thrown in the bin. The question asked in the title attracts attention. Make the target audience sure to take an interest in the mail and click. Remember not to leave a question unanswered or write something completely different in the body of the e-mail than in the title. Always match the title to the body of the e-mail. Otherwise, a potential customer or interested party who realises that the content does not connect with the title will quickly leave the message. The title should be specific and to the point. Avoid distant associations and metaphors. An interesting form of the title could also be to convey some sort of promotion, which will be mentioned later in the text. In addition, interesting smileys can make your e-mail stand out from the rest. Remember to write the title correctlywithout any spelling or punctuation mistakes. If your e-mail address does not catch the eye, the title of your message certainly will. Remember, the title is a very important part of how you write your emails.
How to write emails correctly? A good start to your message is the key to success!
Everyone likes to be special and appreciated. In this day and age, putting the focus on individuality is key. The official email should begin appropriately. Ideally, you should begin with "Dear Sir or Madam", and here it would be good if the recipient's first name or surname appeared after the wording Dear Sir or Madam. However, if the e-mail is to be less official and more personal, do not start it with "Dear Sir" or "Dear Madame", this can create a distance which you do not want in this situation. Here you can use the phrase "Hello" or "Good morning sir", and here again the first or last name. "Hello" or "Good morning" is a very neutral greeting. However, if you have a more collegiate relationship with your potential customers or are targeting a younger audience instead of "Hello" write "Hey" or "Hi". This will certainly not deter them from reading the rest. On the contrary, the recipient will feel less distance between you. They will be intrigued by the rest of the message, which starts in a familiar and relaxed way. Pay attention that phrases like "your", "for you" are not written in lower case. Here, always capitalize the letter, even with the collegial form.
Write from the outset what your message is about and, if anything, what the rest of your correspondence will be about. This will make the potential recipient curious and make them read your message to the end. Present the topic creatively and what will follow. Keep the secret but don't give away the ending. Don't beat around the bush, don't write about unnecessary things, avoid unnecessary digressions. Write about specifics in a syntactic way, give away bits and pieces of foreshadowing, then expand on them. This will be a great marketing ploy to get your recipient to read the content.
Interesting graphics will catch the eye of the recipient!
You can throw in an eye-catching graphic at the beginning or after the introduction. If you put catchy text on it, it will be an additional very good advertisement. Graphics, photos usually attract the first attention and it is on them that the recipients primarily focus. It is therefore worth ensuring that it is relevant and relates to the content of the message. Don't include flashy animations or flashing extras. Remember that graphics should encourage and interest, not discourage and frighten. Match it subtly to the message. You can also introduce a product if the email is about a product.
Simplicity as the most important part of the message!
How to write emails correctly? The email you send must be written simply, correctly and concisely. How do you achieve this?
-> Write the kind of email you would enjoy reading yourself.
-> Use simple words that will be clear to any reader.
-> Come up with catchy, good headlines.
-> Try to write short paragraphs.
-> Write correctly, you can use simple software that catches both spelling and punctuation errors.
-> Don't use too many colours, try to write in one font and two colours at most. You can use bold.
A good ending
Conclude the email by addressing the recipient again with the phrase 'Dear Sir' or by simply addressing the recipient personally. Make him feel that the email is urgent and cannot put off buying or taking advantage of the offer until later. You could write that the offer is valid for a limited time, or that there is only a limited amount of time or products left to sell. Try to get the person you are writing to to go straight to the product or website you are encouraging them to buy or visit after reading your correspondence. Give the recipient the feeling that he or she will lose a lot of money if they do not immediately go into the link and will not take advantage of this promotion. Don't be pushy about it, just neatly inform them of the benefits and potential losses if they don't take advantage of the situation.
You can end the whole thing with "Yours sincerely" or "With best regards" and your signature here. If it's a less official email address you can make another call to action with the words "I'm counting on you, see you on the website, best regards" and your signature here too.
Magic button
At the end of the message there should be just a magic button that instantly takes the interested party to your website or to the product you are offering. Make it colourful, it must stand out and encourage with an interesting caption. This could be, for example: the amount of the discount, the word click or here. All this will ensure that those who are curious about the offer are sure to visit this page and the product you are offering. Make it a place that the cursor will not pass by indifferently and clicking will be a natural reflex.
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