First position in Google - why doesn't it always 'work'?
Time to read the article approx. 5 minutes
1. first position in Google vs. click-through rate and new customers2. Is the first position in Google enough to achieve online success? 3. The first position that...
Call to action - learn the secrets of an effective call to action
Time to read the article approx. 5 minutes
1) What is a call to action? 2) Where do you place a CTA and what is its purpose? 3) Why is an effective CTA so important? 4) How do you create an effective call to action? 5 basic principles 4.1 Design a simple and...
Content pruning - does it make sense to remove content?
Time to read the article approx. 5 minutes
What is content pruning? 2. How to do content pruning on your website? Step-by-step instructions 2.1 Firstly, gather information 2.2 Secondly, determine what you can...
UX writing - learn about its principles and application
Time to read the article approx. 5 minutes
What is UX writing? 2. Principles of UX writing 2.1 Simple, useful and concise messages are essential 2.2. Create texts like the letter "F" 2.3. Avoid...
Lazy loading - reduce loading times and increase engagement
Time to read the article approx. 4 minutes
1) What is lazy loading? 1.1 How do you know this technique? 2. What are the advantages of lazy loading? 3. Lazy loading and SEO4. Lazy loading implementation5. Lazy loading vs. eager loading - what...
Google page indexing - what does it involve and how to speed it up?
Time to read the article approx. 5 minutes
1. how does Google index websites? 2. indexing problems - why can they occur? 2.1 Noindex 2.2 The site is new and needs to earn 'attention'....
What are Performance Max campaigns on Google all about? Key information
Time to read the article approx. 5 minutes
1) Performance Max campaigns - what is it? 2) What are the benefits of a Performance Max campaign? 3) Creating a Performance Max campaign step by step 3.1) Setting the objective and choosing the type of campaign 3.2....
How many characters should my text be? Average length of positioning content
Time to read the article approx. 5 minutes
1. what is the ideal length of the text? A case for the detective2. Types of content published on the web 2.1 Blog article 2.1.1 How long should an article be....
What is a podcast and how can it be used in marketing?
Time to read the article approx. 5 minutes
1.1 What exactly is a podcast and how has it won the hearts of audiences? 1.1 Some statistics - who is listening, how and why? 1.1.1. Who? 1.1.2. How? 1.1.3....
Similar questions on Google - how do you get into People Also Ask and is it worth it?
Time to read the article approx. 5 minutes
1. similar questions - is the feature available now? 2. what does the similar questions box look like? 3. similar questions vs. position zero - what is the connection between them? 4. is it worth...
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