Black Hat SEO - 10 techniques to avoid
Time to read the article approx. 6 minutes
1.White Hat SEO vs Black Hat SEO 2.The most common Black Hat SEO techniques 2.1.Cloaking 2.2.Hidden 301 redirects 2.3.Link exchange systems (SWL) 2.4.Stuffing...
B2B marketing - everything you need to know
Time to read the article approx. 5 minutes
B2B, B2B, D2C sectors - definitions 2. B2B marketing - basic assumptions3. B2B versus B2C marketing - differences 3.1 The market 3.2 The buying and selling process 3.3 The motivation...
How to write an effective product description in 5 steps?
Time to read the article approx. 6 minutes
What is a product description in an online shop? 2. Product descriptions and SEO - the importance3. How to prepare a product description? 5 steps 3.1 Speak the language of benefits 3.2....
Chatbots - friendly and helpful technology
Time to read the article approx. 5 minutes
What are chatbots? 2. What do customers think about chatbots? Key statistics3. Benefits and use of chatbots for businesses 3.1. Why use a chatbot for your business?4. How...
Discover 5 ways to deal with abandoned shopping carts
Time to read the article approx. 5 minutes
1. from the beginning - what are abandoned baskets? 2. why do customers abandon baskets - possible scenarios 2.1. price 2.2. too complicated and time-consuming shopping process ...
What is traffic decay and how do I combat it?
Time to read the article approx. 6 minutes
Traffic decay - definition 1.1 The five phases your content goes through2. Traffic decay - causes3. How to tell if you are experiencing traffic decay on your...
Positioning abroad - a guide to getting started
Time to read the article approx. 6 minutes
1. 3 benefits of SEO 1.1 Increase visibility of your website and business 1.2 Increase traffic and conversions 1.3 Discover which content on...
What does the value of a website depend on and how do you check it?
Time to read the article approx. 5 minutes
1) What is website value? What influences it? 2. Website valuation - when will you need it? 3. Different methods of website valuation - their advantages and disadvantages 3.1. Valuation on...
How do you highlight your social media presence with SMO?
Time to read the article approx. 6 minutes
1. why is it important to optimise social media activities? 1.1 The benefits of SMO2. Optimising your website for SMO - what does it involve? 3. 5 tips - optimising profiles...
Google My Business card - how to set it up in 4 steps?
Time to read the article approximately 6 minutesUpdate: In November 2021, the name 'Google My Company' was changed to 'Company Profile on Google'. The appearance of the account and the functions of the tool have not changed.
1 What is...
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