What is customer retention and how do you keep customers with you?
Time to read the article approx. 5 minutes
1) Customer retention, ROI, conversion - what do these terms mean? 2) Why is the customer retention rate so important? 3) Are you watching for these signals? You could be losing a customer!4. How to effectively...
Online heckling - what is it and how to win against it?
Time to read the article approx. 5 minutes
Hate speech online2. Online hate speech - causes and consequences3. What is the penalty for spreading hatred on the Internet? 4. The difficult fight against hecklers
We are spending more and more time online - not...
Fake news - we suggest how to recognise them and not fall into their trap!
Time to read the article approx. 5 minutes
1) What is fake news? 2) Data on fake news - what do the figures tell us? 3) Identifying fake news - how to do it? 3.1 Read the whole text, not just the...
Google's BERT algorithm - what is it and what does it mean for SEO?
Time to read the article approx. 5 minutes
1. the BERT algorithm - definition2. Google BERT versus SEO - what has changed?3. What's after BERT? Google SMITH?4. Consequences of Google BERT - summary
On 9 December 2019, Google's Twitter account featured...
AR in marketing - augmented reality
Time to read the article approx. 5 minutes
Augmented reality - definition2. AR versus VR - what are the differences? 3. The most popular examples of AR4. Using augmented reality - the future of marketing?5. AR in...
Positioning for effect - is this method of collaboration a good one?
Time to read the article approx. 5 minutes
1. positioning for effect - how does such a billing model work? 2. is positioning for effect beneficial and makes sense? 3. effect-based billing - drawbacks of the contract4. Traffic is not the same as...
What is online shop positioning?
Time to read the article approx. 5 minutes
The statistics speak for themselves - online shopping is the future of commerce2. Why is SEO of an online shop important? 3. What is SEO and how to start...
Omnichannel - the blending of online and offline
Time to read the article approx. 5 minutes
Omnichannel - definition2. Omnichannel strategy - other solutions that fit into it3. Omnichannel versus multichannel - differences4. Who is omnichannel for?
Omnichannel,...
How do you write a newsletter that works? This is what you need to remember!
Time to read the article approx. 6 minutes
Writing a newsletter - a task not as easy as it might seem2. Getting your newsletter opened by a subscriber - half the battle3. How do you write a newsletter? See 5 tips ...
Outbound and inbound marketing - find out the differences!
Time to read the article approx. 5 minutes
What is outbound marketing? 2. An effective alternative, inbound marketing3. What are the difficulties faced by marketing activities?4. Tools of inbound marketing5. Inbound marketing - the pillars6....
English 
Polish 
German