Influencer marketing - everything you need to know about it
Time to read the article approx. 5 minutes
1) Who is an influencer? 2) Influencer marketing - what is it about? 3) What are the advantages of influencer marketing? 4) Micro versus macro influencers5. Before you invest in influencer marketing
Influencer marketing is a concept...
How to increase landing page conversion rates? Tips
Time to read the article approx. 5 minutes
1) What is a landing page? 2) Creating a landing page - how do you keep site visitors on your site? 3) Landing page - you have to do it! 4) How do you check if a landing page "works"?
Each of the...
Featured snippets - what are they and how to optimise them?
Time to read the article approx. 5 minutes
Featured snippets - definition2. Importance of featured snippets for SEO3. Featured snippets - how to get there?4. Optimising for featured snippets5. Different types of featured snippets6. Featured...
Content cannibalisation - what is it and what effects does it have?
Time to read the article approx. 4 minutes
Content cannibalisation - a definition of the phenomenon2. What are the causes of content cannibalisation? 3. Keyword cannibalisation - what is the problem? 4. Does cannibalisation affect you? How does it...
What is link juice and why is it so important for SEO?
Time to read the article approx. 5 minutes
Link juice - definition2. Does every link have the same value?3. Distribution of site power - what does it look like?4. Why link juice is important?5. Not just external links6. Link...
Offsite SEO - what do you need to know about it?
Time to read the article approx. 4 minutes
1. one at a time - what is onsite SEO 2. offsite SEO - how it differs from on page3. Links - the most important factor in off page SEO4. Acquiring valuable links
On page SEO is.
What are sponsored articles and why you should invest in them
Time to read the article approx. 5 minutes
1. sponsored articles - what are they? 2. sponsored articles in the light of digital marketing3. Sponsored article - an example4. How sponsored articles are published5....
Positioning - A cost you should reckon with
Reading time: 4 minutesIf you've decided to go for SEO it's a sign that you're well on your way to improving your online visibility - the gains from your shop/blog/domain's search engine visibility are obvious. If you are interested in the offer "300 zł gross....
Running an online shop. What pitfalls await you?
Reading time: 4 minutesYou have just read the article: "How do I set up an online shop with a budget of £100?". There is a huge amount of naivety in this question, because setting up and running an online shop are two different topics. And you need to have a little more in mind....











