Cornerstone content - the cornerstone of the service
Time to read the article approx. 5 minutes
What does cornerstone content mean?2. The art of building content3. What should cornerstone content be? Tips 3.1 Start with what you already have! 3.2 Complete...
Targeting - the key to a successful campaign
Time to read the article approx. 5 minutes
What is targeting? 2. Targeting - what should you keep in mind? 3. Types of targeting 3.1 Behavioural targeting 3.2 Contextual targeting 3.3 Targeting...
Open rate - what is it and how can it be improved?
Time to read the article approx. 5 minutes
Open rate - key information2. Factors affecting open rate - what determines whether your email gets opened? 2.1 Deliverability of emails 2.2 Attractiveness of...
A virtual walkthrough on Google - does it affect SEO?
Time to read the article approx. 5 minutes
What is a virtual walk? 2. Who uses virtual walks? Who should be interested in them?3. Creating and adding a virtual walkthrough to a Google business card4. Virtual walkthroughs and SEO - it's worth...
What is topical authority and how do you get it?
Time to read the article approx. 5 minutes
1) Topical authority - trend or necessity 2) How do I write content that gets high topical authority? 2.1 Let the text be a source of valuable...
What is deposition and when can we deal with it?
Time to read the article approx. 5 minutes
Depositioning - what is it? 2. Depositioning - acts of unfair competition3. How do you deposit? On-site methods4. Deposition of websites by off-site methods 4.1....
Remarketing - how does it work and what does it have in common with SEO?
Time to read the article approx. 5 minutes
What is remarketing? 2. Types of remarketing 2.1. Standard remarketing 2.2. Dynamic remarketing 2.3. Video remarketing 2.4. RLSA3. What are the benefits of...
Infographics - how to use them to make content more attractive?
Time to read the article approx. 5 minutes
1 What is an infographic? 2 Types of infographics 2.1 Comparative infographics 2.2 Marketing infographics 2.3 Process explanation infographics 2.4 Axis...
How do I implement voice search and optimise my website for it?
Time to read the article approx. 5 minutes
1. voice search - a brief history of a (not so) new technology2. What voice search is and how queries formulated in this way differ from...
Which CMS should I choose? Comparison of content management systems
Time to read the article approx. 6 minutes
Building a website - can anyone do it? 2. Which CMS to choose? Comparison of the most popular CMS systems 2.1 WORDPRESS.COM 2.2....
English 
Polish 
German