Tutorials - discover the power of video tutorials!
Time to read the article approx. 7 minutes
1.1 What do tutorials actually involve? 1.1 Why do tutorials engage the audience? 1.2 Division of tutorials2. Tutorials from a marketing point of view....
How do you sell a course? The complete SEO guide for creatives
Time to read the article approx. 7 minutes
1. for the uninitiated - what is SEO and how does it work? 2. why is SEO a powerhouse that online course creators should take advantage of? 2.1 How to sell a course....
Updating your content - a way to rank better in search results
Time to read the article approx. 6 minutes
1. what is a content update and how can it be done? 2. update vs. position in Google3. 2 tools to use when updating 3.1 Google...
Website traffic is dropping? Possible causes and solutions
Time to read the article approx. 6 minutes
1) How to check your website's traffic 2) The most common reasons for a drop in traffic 2.1) A drop in position on important phrases 2.2) A penalty from Google 2.3) Changing the URL without redirecting 2.4....
Yoast SEO - everything you need to know about this plug-in
Time to read the article approx. 6 minutes
Why do you need Yoast SEO? 2. Yoast SEO plugin - first steps 2.1 Installation 2.2 Configuration3. What's next? Add a sitemap to Google Search Console 3.1. How to generate a sitemap in...
How does a 404 error affect SEO? Why do you need to detect and fix it quickly?
Time to read the article approx. 6 minutes
1. what does a 404 error mean?2. why you should act - 404 error vs SEO3. How do I check if my site has 404 errors? 3.1 Your friend Google Search...
SXO - the perfect combination to increase website visibility
Time to read the article approx. 5 minutes
Deciphering the acronym SXO2. An SXO audit - what should it include? 3. Why do I need an SXO? The benefits that a comprehensive approach brings4. SXO - a plan of action5. Search Experience Optimisation - the audience...
The sales funnel, i.e. thoughtful and effective action
Time to read the article approx. 6 minutes
1. what is a sales funnel? Learn the important definition2. Sales funnel - 5 things it helps you achieve3. Learn the next steps of the funnel - the sales process in...
Lead generation in practice. 5 ways to generate leads
Time to read the article approx. 6 minutes
Lead, lead generation, lead scoring - what do these terms mean? 1.1 Lead and lead generation 1.1.1 The division of leads - cold, warm and hot ...
10 practical tips on how to write title and meta description
Time to read the article approx. 6 minutes
1) What is the difference between a title and a meta description? 2) What is a title? Does it matter for SEO?3. How to write a catchy title? 5 Tips 3.1. Include key phrases in the title, sub...
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