Online advertising opportunities - conquer the web and the hearts of your customers!
Time to read the article approx. 7 minutes
1 What is advertising on the internet? 1.1 Social media advertising 1.2 Search advertising 1.3 Display advertising 1.4 Advertising in collaboration with influencers 1.5 Content...
Searching by image - how do you search by image on Google?
Time to read the article approx. 4 minutes
1 What is Google Lens? A simple search engine for photos and images2. How to search with an image on Google?3. Reverse image search vs. effective SEO4. Image search a...
Photo geotagging - realise its potential for local SEO
Time to read the article approx. 5 minutes
1. geotagging photos - what is it about? 2. why do you geotag? 3. benefits of geotagging photos in a business card for local SEO4. How to geotag? 4.1 How to use GeoImgr?5....
How do I grant marketing agency access to Google tools? Key step-by-step instructions
Time to read the article approx. 5 minutes
1) Google tools - which ones do agencies use? 2) Giving access to Google Analytics 2.1) How do I give access to Google Analytics 3 (Universal Analytics)? 2.2 How to grant...
How do I give the agency access to my Facebook Ads account? All the instructions you need
Time to read the article approx. 5 minutes
1. Facebook Ads - why do so many businesses choose to advertise on this platform?2. Two ways to give access when you have an Ads/Business Manager account 2.1. Adding a user to your Facebook Ads account....
SEO for WordPress-based sites: best practices for optimisation
Time to read the article approx. 5 minutes
1. how to optimise your WordPress site? Key steps 1.1 Choose the right WordPress theme 1.2 Use the right SEO plugins 1.3 Optimise titles and meta descriptions ...
Using AI in SEO: trends and opportunities
Time to read the article approx. 5 minutes
1. what is artificial intelligence? A brief guide to the fascinating world of AI2. Technologies used by artificial intelligence3. Opportunities for using artificial intelligence....
Deep linking - find out what it involves
Time to read the article approx. 4 minutes
1) What are deep links? 2) What are deep links used for? 2.1 Deep linking: page-to-page 2.2 Deep linking: page-to-application 2.3 Linking...
B2B search engine marketing - how do you plan your activities?
Time to read the article approx. 5 minutes
Before we start - the differences between B2C and B2B 1.1 What is B2C? 1.2 What is B2B? 2. B2B marketing - what are its characteristics? 3. B2B search marketing - how to act? ...
Temporary 302 redirection - when is it used and how does it differ from permanent redirection?
Time to read the article approx. 5 minutes
When and why do you use redirects on your website? 2. 301 redirect vs. 302 redirect - know the difference3. 302 redirect - what is it? 3.1 When is a 302 redirect usually used? 4....
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